Progressive Web Application (PWA) Development is probably the most important thing you can do for your website and your business. Although it sounds complex, PWAs are essentially checks off a checklist to drive more traffic to your website.

What is a PWA?

A great question indeed. While Progressive Web Application (PWA) Development sounds like super complex internet stuff, it’s fairly simple in theory. The crazy-programming-computer-y stuff is left to our experts here at Vivid Candi. PWAs just make sure that your website is in top condition for the traffic that it will receive. PWAs are a system for ensuring the reliability, speed, and engagement of a users web experience. Basically, PWA ensure that your website is top of the line — and if it is, then you will receive tons of benefits from the interface.

Developing the Reliability

One important part of Progressive Web Application (PWA) Development is the reliability of your website. Progressive web app developers (ie Vivid Candi) pre-cache (fancy term for pre-load) the web page so it’s already loaded and ready to appear instantly as soon as someone opens the web-page. Needless to say, this is great because users can now browse your page with no internet. If you load the webpage while on the internet, the page will be preloaded already if you lose your connection. This is also great for super slow wifi speeds. Although the connection may be iffy, your PWA compliant web page will still load. A huge plus for reaching those with slower internet speeds.

Loading time

Progressive Web Application (PWA) Development plays a huge part in the time your webpage takes to load. As many as 53% of all internet users will click off a webpage if it takes more than 3 seconds to load! A mere 3 seconds. You could be loosing 53% of your traffic solely based on a slow loading time. Our developers at Vivid Candi do their thing on the programming side of your webpage so you don’t have to worry about whether or not your page is loading quick enough.

Web Compatibility

In order for your website to be a progressive web application (PWA) development website, it needs to be able to comply with all different types of interfaces.  When programming a web app, there are different codes that programmers use to “tell” the web page how to behave when it is opened by different browsers. The same URL needs to behave differently when it’s opened on a laptop vs a mobile device. Our developers program your website so it’s perfectly compatible no matter which user interface is opened.

Progressive web application (PWA) development websites also allow you to send push notification to your users. In the same way that your phone or laptop alerts you to certain apps you subscribe to, now websites can do the same thing through PWAs.

The post Progressive Web Application (PWA) Development first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

The post Advertising Firms in the Digital World first appeared on Vivid Candi.

Life at Vivid Candi is all about you.

We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that has successfully executed thousands of advertising campaigns all over the United States and we are currently expanding to Latin America.

Working at Vivid Candi is a whole experience. From working with top clients to all the fun we have in the office, we are a nationally recognized creative agency based in Los Angeles, composed of the best talent. Vivid Candi strives for better than “success”. We want vivid results that will inspire others. Our team is full of creative minds who collaborate together in our headquarters in Malibu.

In our creative agency in Los Angeles, we develop the best in-house work. We are web developers, digital marketing experts, professional graphic designers, professional video producers, coders. Together we create a team of riven and passionate leaders, who love the work they do. Advertising and marketing is not our work, is our passion and our life. Is what we love.

Creativity + Technology

Our creativity expands beyond horizons. We infuse our creativity with our passion, knowledge, having a competitive advantage over other creative agencies in Los Angeles. We know creativity matters, but by our use of technology we make it stronger.

Everyday we work to solve clients’ challenges. We value people and their brands and we treat them equally. Our creative agency gives people a compelling reason to care and desire brands. Through our creativity, we find the right way to deliver results and with technology create personalized experiences for each brand. Creativity is our main ingredient, but the latest technology is the secret sauce.

Our creative agency in Los Angeles delivers powerful, creative ideas that give the perfect competitive edge and with technology we amplify this creativity. There are no boundaries. Our ideas are limitless and endless.

We are strong believers in the life of a brand. We don’t want brands to just live for a couple weeks or months meanwhile the campaign is executed. We want brands to live forever. This can only be done with an agency like ours. Filled with great listeners, thinkers and storytellers, who have the ability to change a brand into an experience that the audience will remember.

Not just another agency

We are driven by passion, delighted by creation, filled with emotion, consumed by inspiration, and fueled with success. Our creative agency in Los Angeles resonates with people and their lives. We place ourselves in the mind of the consumer with each piece we create. Without our talented team we are nothing, and with our amazing clients we are everything.

Sincerely,

The Vivid Candi Team

The post We are Vivid Candi – Top Creative Agency in Los Angeles first appeared on Vivid Candi.