Elements for Graphic Design

Graphic design is an expressive art form that combines aesthetics with the basic elements of design. There are elements of visual design that contribute to its effectiveness in portraying a message, which include line, space, texture, shape, color, and typography.

Line: 

A line is created by the movement of an artists pen from point A to point B. These lines can come in many sizes; whether it be curved or straight, thin or thick, lines create the edges and outlines of objects.

Space:

Whether it be above, below, inside, or within an object, the area left blank around a particular object is called space. Space is necessary to break up the clutter and to transfer two dimensional objects into three dimensional objects.

Texture:

When you brush your hand across a rough surface, what do you feel? In visual design, texture relates to how an object or surface would theoretically feel if it could be touched. It is an add-on feature that enhances an overall visual design. For instance, texture can be silky, soft, rocky, slimy, glossy, etc. 

Shape: 

A shape is defined as being a closed two dimensional object composed of lines and defined edges. Shapes can be organic and not follow any clear structure, they can be abstract or obscure, or they can be geometric, taking on a clear, precise structure.

Color: 

Color is the product of light, which is transmitted from hitting an object then reflecting into the human eye. Color is quite arguably one of the most important elements of design because it attracts an audience’s attention. Also, psychology shows that each color triggers a certain emotion and attitude. Within the element of color, there are three properties. The first characteristic is the hue, which simply means which color family. The second property deals with the exposure of the color, otherwise defined as value. The last property is called saturation, which refers to the intensity of an image.

Typography: 

Typography is the art form that relates to the arrangement and design of lettering and text. Within typography, there are eight basic design elements that include: typeface, contrast, hierarchy, consistency, color, alignment, and white space. All these elements are essential to getting the message of the advertisement or visual across effectively.

Principles for Graphic Design

These principles are guidelines of how to arrange the elements mentioned below in a visually appealing way to create a cohesive storyline. The Principles of Design make up for the whole layout of a project and include contrast, repetition, alignment, proximity and balance.  

Contrast: 

The use of contrast is essential to grabbing a viewer’s attention and gravitating their eyes towards a message. Contrast, by definition, means “the difference in visual properties that make one object distinguishable from the other.”  Contrast is a dynamic concept that sparks interest and excitement from its audience.

Repetition:  

Repetition, when used correctly, creates unity within a design layout. Elements can be composed into a compelling pattern and place emphasis on the message that keeps being duplicated. However, too much repetition can be overwhelming, so it is key to incorporate other principles of design to combat this issue.

Alignment:

 The position the objects are placed makes a huge difference when conveying a message to an audience. The principle of alignment is related to the organization and visual connection among the individual elements.

Proximity:

Proximity is defined as the nearness that objects are to each other. An artist can use this principle to redirect a viewer’s focus to a certain location based on how close the objects are placed next to one another.

Balance: 

Balance is necessary throughout life. Just as you need a balanced pH to stay alive and a balanced work-social life to feel unstressed, a graphic design message depends on balance to communicate a message effectively. Balance provides stability as it distributes the weight and color of objects across a design layout.

Graphic Design In The Work Field

     Nowadays, careers in Graphic Design have grown exponentially as we find out more and more opportunities for its use during this digital age. We are now left with a plethora of jobs that rely on Graphic Design.

Marketing and Advertising Careers:

Perhaps the most common career when dealing with graphic design is in marketing and advertising. Making large digitally manipulated billboards, social media posts, and vibrantly graphic magazine covers all fall under design careers involving digital marketing and advertising.

Corporate Careers:

Graphic Design has made its way to Corporate Design. When it comes to the overall visual appearance of a company along with trademarked logos and brands, corporate design takes over.

Product Design Careers:

Packaging design has became extremely important. Creative labeling entices customers to buy their products over their competitor’s products. Here, graphic design is key in making the visual component of labels, packages, boxes, stickers, just to name a few.

Graphic Design is…

Overall, Graphic Design is becoming an essential passage of visual communication through the principles and elements of art. With the growing generation of digital-centric consumers, it is wise to get a better grasp on what graphic design is and how to harness it to your advantage!

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Step 1: Set Short and Long Term Goals 

It’s important to be goal-oriented when building your social media presence. Start with small goals such as striving for 100 followers or 50 likes on your beginning posts. Next, have set long term goals such as 500 followers by however many months. Once you achieve your small goals, continue to build your social and continue posting in a consistent manner. The key to a successful social media presence is staying consistent. 

Step 2: Prepare a Strong Social Media Strategy

When thinking about your social media strategy, it is important to keep your audience in mind. Your feed might have great material, but if it is not relevant to your audience then the feedback and follower reaction rate will be minimal. Pick a small niche group of people whom you want your social media content to apply to and aim to photograph and post to their liking. Consider your social media grid a product that you are trying to sell. Know who your customer is what he/she likes and advertise your material to appeal best to them. A great way to better know your audience is to use applications such as Google Analytics if you have a website that you are driving traffic to. This software helps see your growth in traffic and very specific audience data. 

Along with knowing your audience, it’s important to have a plan. Prepare your theme by deciding on a tone, mood, and color scheme. Overall, get an idea for what type of grid you want to have. Decide on a color scheme before you start taking photos. A great way to pick a color scheme and stick to it is to use an editing app such as VSCO or Instasize and pick one or two filters. Use only those filters for your photos. Once you decide on what color scheme you want, your theme will slowly but surely come together. At Vivid Candi, we plan our social media strategies at least a month in advance. This amount of time allows for changes to be made if need be and time to make the grid exactly how you want it. From color schemes to content creation, we use our favorite social apps to plan everything to the tee. 

Step 3: Make a Content Creation Board

Content creation boards are useful to visualize the grid in advance. Mobile and desktop apps such as UNUM help with creating the best social media strategies. Once downloaded, the UNUM app allows you to place each photo on your Instagram grid, add captions, and incorporate filters. The app makes organizing photos and ideas much easier. This content creation board will be what you rely on when posting daily. At Vivid Candi, content creation is extremely important to stay organized and on task.

Step 4: Actively Engage with your Audience

Part of reaching major social media success is staying connected with your audience and followers. When they comment and DM you, be sure to reply in a timely manner. If you reply a week after the fact, they most likely will have forgotten and lost interest. When you’re starting to build your account or your brand, keeping a close relationship with your followers is key to continue gaining more followers and likes. 

Step 5: Keep it Consistent

As previously mentioned, keeping your theme, posting time, colors, and captions consistent is key to success. Posting daily is the best way to keep your followers interested and your grid up to date. For example, take a look at these Instagram grids: @figmtnbrew, @thesunsetrestaurant. They are posted on a daily basis and have a common theme in every post. 

If you want to learn more about a successful social media strategy, check out our blog page for more information. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more.

Follow us on Instagram.

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To further explain this fast growing trend, here are some key factors to keeping up with these new web design innovations:

1. The Starting Point

When creating a web page, it is easy to continue a repetitive process of design that you are comfortable with, but instead to doing this, reach outside of the norm. Rather than looking for inspiration right away from other creative websites, start from scratch to see what is in your own mind and how you would like to express that onto the canvas. Starting with a blank transparent space in photoshop can be extremely intimidating, but it allows your mind to be challenged and pushed to great heights.

2. Be Different

To keep up with the LA trends of the web design agencies, one of the most important decisions to make is to run with a design you are comfortable with versus something you are uncomfortable with. For many designers, the obvious choice is to pick the safe option which would safe time, money, and efforts. For others, like the web designers at VividCandi, we recognize the importance of trying new things. Without experimentation, there is no possible way to reach the level of greatness that we continue to step into with each design.

3. Make a Theme

Often times, when the challenge of “being different” arises, web designers have the tendency to get overwhelmed and reach a mind block. The world is so huge and the possibilities are limitless. Similarly, if you are thinking about too many combinations at one time, no decision will be made and nothing will get done. Try to start out with a pallet of colors or a certain font that fits the client’s image. The creation should blend together seamlessly.

4. Create the Expression

What do you want your website to express? What is the client specifically asking you to communicate? The design of a website should essentially be a way to communicate the client’s words onto a screen for the world to see, experience, and understand. Although creativity is a huge subject of this article, we cannot forget why designers do what they do. If the website does not express what the client needs it to, then the soul purpose of the design is defeated.

Web Design Agencies in Los Angeles are presented with fun and challenging tasks each day. Businesses, Organizations, and Individuals are constantly looking for designers to listen to what they have to say, and put that on a blank canvas. Here at VividCandi, we do not follow the trend, we start it. Futuristic innovations and modern thinking encompass our visions in web. But most importantly, we are here for the client.

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The world of Digital Marketing Agencies

 It is important to mention that in any digital marketing agency, content is the key. Its what keeps people engaged to the brands and your company. Giving audience the right content that resonates with their needs, they will demonstrate value and your audience will build trust with the brand. Digital marketing agencies are experts and provide the necessary content that us relevant, valuable, and entertaining to the audience.

Mobile World

Over the past years, digital marketing agencies have demonstrated the importance of content in mobile platforms. As many of us know, mobile devices are the primary means of browsing content online or through social media. This means that most digital marketing efforts should be done with mobile functions. Digital marketing agencies today adopt a mobil-first mentality when it comes to creating content. If a digital marketing agency fails to do this, then the brands will miss out o tremendous potential.

Mobile devices are most people’s primary means of browsing the web and consuming content today. Search engine giants like Google have also started heavily penalizing websites that are not optimized for mobile. If you don’t take the time to develop mobile-friendly sites and content, your SEO is sure to suffer.

Social Media Life

The power of social media in digital marketing agencies is undeniable. If a company doesn’t have a social media marketing plan, its strategy will be almost nonexistent. Almost every person has some sort of social media presence. Either through Instagram, Facebook, Twitter, Snapchat, or Pinterest, people are constantly linked to their social media lives. Social media platforms are used in digital marketing agencies as a form of direct communication with the audience. They are used to stay in touch with consumers, know their needs, attitudes, and behaviors towards the brand. If there is any change of mentality towards the products or services, social media is an excellent way to determine this.

The importance of SEO

Research shoes that 95% of users on the internet stay in the first page of results. This means that the closer you are o the listings, the better it is for your company. Digital marketing agencies are able to do this by having excellent SEO. SEO is a form of marketing that focuses on growing visibility for your company. It is done in an organic way that encompasses both technical and creative elements to improve your impressions, rankings, and drive more people to your websites. SEO is crucial in digital marketing agencies. Since search engines is the primary method of navigation for most Internet users, SEO is the key to success in digital marketing agencies.

Vivid Candi is a top digital marketing agency that has the ambition, talent and culture to create smart ideas.

Contact Vivid Candi today!

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A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world.

We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to students, to your favorite local restaurant, utilize social media channels to communicate with people. These channels are today’s potential in creating the best content and reaching the right people at the right times.

As a social agency, we cultivate and increase the voice your brand or company and place it at the top. We create meaningful stories to bring your brand to life, to create engagement, and target your audience.

Your brand is the heart of our social agency. Our marketing team, graphic designers, and web developers work hard to produce the best, emotionally engaging content to help shape your brand.

How we do it?

#1 Maintain a consistent brand image

As a social agency, we manage all of our clients social media accounts. One key factor to our success is maintaining a consistent brand image within the different social media platforms (ex. Facebook, Instagram, Snapchat). While each platform has a different environment, we know what content to post to keep it fun, friendly, and consistent with the company’s image and appealing to the audience. By doing this we provide valuable information to the audience that will make them love your brand.

#2 Follows

One of the most important elements of social media is the follows. As a social agency in Los Angeles, we will create the best results in your company. By reaching to different people, we increase the amount of followers in days. Our social agency goal is to connect with real people who are passionate about the different clients we have. This way they can engage and become loyal to the brand.

#3 Hashtags

Hashtags is a key element in the social media world. Our social agency is always on the top of this. We know what people look for, what hashtags are more appealing depending on the brand, and what people are interested in. We know how to target the audiences through hashtags and how to increase your traffic and engagement through this. We are #experts in this field and our results are just a small proof of this.

#4 Influencers

When it comes to our clients, we always position them at the best level. We get close to the customers and show them what they want to see. An excellent way to do this is through the use of social media influencers. By reaching to people who personally connect not only with the brand, but with the same audience, our clients have improved their social media game. As a social agency we drive social success further than ever before.

#5 Track and measure everything

Social media content is nothing if there is no track or measurement on the progress and end results. At our social agency in Los Angeles, we are experts in this. We know how to test market, create the best content and have successful results. We know when something is not working and how to change it immediately to get your social media engagement to its maximum.

At Vivid Candi, social agency in Los Angeles we are consistent, authentic, and goal-oriented. When it comes to you and our clients we give our 110% to deliver the best results. The social media world is in constant change and we are right on it.

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Life at Vivid Candi is all about you.

We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that has successfully executed thousands of advertising campaigns all over the United States and we are currently expanding to Latin America.

Working at Vivid Candi is a whole experience. From working with top clients to all the fun we have in the office, we are a nationally recognized creative agency based in Los Angeles, composed of the best talent. Vivid Candi strives for better than “success”. We want vivid results that will inspire others. Our team is full of creative minds who collaborate together in our headquarters in Malibu.

In our creative agency in Los Angeles, we develop the best in-house work. We are web developers, digital marketing experts, professional graphic designers, professional video producers, coders. Together we create a team of riven and passionate leaders, who love the work they do. Advertising and marketing is not our work, is our passion and our life. Is what we love.

Creativity + Technology

Our creativity expands beyond horizons. We infuse our creativity with our passion, knowledge, having a competitive advantage over other creative agencies in Los Angeles. We know creativity matters, but by our use of technology we make it stronger.

Everyday we work to solve clients’ challenges. We value people and their brands and we treat them equally. Our creative agency gives people a compelling reason to care and desire brands. Through our creativity, we find the right way to deliver results and with technology create personalized experiences for each brand. Creativity is our main ingredient, but the latest technology is the secret sauce.

Our creative agency in Los Angeles delivers powerful, creative ideas that give the perfect competitive edge and with technology we amplify this creativity. There are no boundaries. Our ideas are limitless and endless.

We are strong believers in the life of a brand. We don’t want brands to just live for a couple weeks or months meanwhile the campaign is executed. We want brands to live forever. This can only be done with an agency like ours. Filled with great listeners, thinkers and storytellers, who have the ability to change a brand into an experience that the audience will remember.

Not just another agency

We are driven by passion, delighted by creation, filled with emotion, consumed by inspiration, and fueled with success. Our creative agency in Los Angeles resonates with people and their lives. We place ourselves in the mind of the consumer with each piece we create. Without our talented team we are nothing, and with our amazing clients we are everything.

Sincerely,

The Vivid Candi Team

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Part of our mission is to make our services available for businesses and organizations in all major cities across the U.S, Dallas Texas is one of them!

     We now offer professional services like Web Development. Basically we can develop you’re website from scratch if you do not already have one, an if you do, but you need some improvements made, than we can customize it using CSS Code, making you’re website more responsive, fast, and simple to use, so you’re site an have a good user experience rate.

But it doesn’t stop there!

     Since we are a full service digital agency we also offer other services such as digital marketing, social media management, SEO, and more! These services are often needed by those who have trouble being found in todays online market. Clients usually come to us to make sure that they pop up at the top of the search engine results, this way they are receiving a higher traffic rate towards they’re website, both beneficial to they’re company, and they’re websites domain authority. Which means that search engines look at you as a reputable site that has relevant content for users, meaning that you’re website will be brought up by search engines when users type the correct keywords. We also conduct heavy keyword research, so we can know what keywords to use so you can rank well on search engines. We are great at creating content for you’re blog and website if needed, we can also promote most content on social media sites such as Facebook Twitter, Instagram, Google Plus and more! This lets people know that YOU are there, building you’re online presence, and avoids you’re brand being an invisible brand online. Many websites have this problem. We do what it takes to avoid it! Because we believe that if you are prepared, you can take anything the road has in store for you!

   There is no limit to what we can accomplish for our clients, just inquire us online, arrange a meeting where we can discuss what you have in mind for you’re website. Best part of it all is we can do the meeting through Skype! Get in contact with us, and get started on what will benefit you’re business for the rest of you’re life.

Stay connected with us! We are on

– Facebook

– Twitter

– Google Plus

– Instagram

CONTACT VIVID CANDI TODAY!

Call for Office Location & Meetings
214.716.7540 or our LA HQ 310.456.1784

You can also inquire online!

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Originally located in Malibu California, but thanks to Digital Real Estate now serving businesses, and organizations across the country, Vivid Candi is a full service digital agency offering professional services such as Web Development, Graphic Design, Digital Marketing, SEO, Printing, and more!

       Since 2001 we have been developing websites from scratch for business owners, big celebrities, chain restaurants, and more. Overall, the experience that came with dealing with all of those clients made this full service digital agency the way that it is today. We have helped many local businesses in our area grow and adapt to new methods of marketing, helping them build their online presence, build domain authority, and even make necessary improvements to the website. Thanks to digital real estate, we can now help clients at an international level, all you have to do is fill out this Form to get in contact with our Las Vegas offices. If you want to go ahead and try calling you can dial 702.726.7802

Whatever you’re business needs to grow, we know what it takes, we’ve done this before! Wether you seek:

– Custom Website Development

– E-Commerce Web Design

– Digital & Social Media Marketing Services

– Brand Development

   If paying 10-30k for a custom website is out of you’re range, it’s ok! Since we have dealt with plenty of small local businesses that were barely starting off, with not allot of money to spend, we had to provide a way for them to go through with the payments. We came up with 2 choices, either you can get a hybrid template website, or a template. Or you can get the custom website, but go through with our other website financing options. If you are in the Las Vegas area don’t wait to contact us, we can arrange a business meetings in many ways.

Our mission is to help millions of businesses out there struggling to adapt to this new digital age!

Stay connected, we are active on the following:

– Facebook

– Twitter

– Google Plus

– Instagram

CONACT VIVID CANDI TODAY

Call 702.726.7802 or inquire online. 

Visit the about us page for more info on us!

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Whether the topic is Web Development, Graphic Design, App Development, or Digital Marketing, we are the digital agency that you need. Offering multiple professional services, our full service digital agency excels in each of the categories.

       We are Vivid Candi, located in beautiful Malibu California, just north of Los Angeles. Our main objective is to bring the best of every world into one agency. Since the year 2001, we have been pushing ourselves to the limit, bringing Vivid Results to not only our clients, but our agency itself. We basically built this digital agency based upon our marketing, skills, and abilities to create professional websites from scratch. Through out the life span of our company we have encountered many big celebrities, important organizations, and big businesses that had a high expectations in what they would be receiving, this not only gave us strength to becoming the aspiring agency we are today, but allowed us to show others exactly what we’re made of.

   We are strategically located in an area with an ocean view to die for. Literally. Come to our office and discuss what could be the future of you’re business. If you don’t already have one, we can develop you a website from scratch, and customize it to doing whatever you want it to do all with code. After creating a website where people can now go to visit you, we also offer branding services. Creating you’re online identity with a logo that captures not only what you represent, but what you can do. After you’re identity is established, and you’re website is complete, we also help you’re website get found online, because what good is a website if nobody can see it? We do this by using White-Hat SEO Techniques, working with search engines, as of working against them which would be Black-Hat SEO. We not only can create or enhance you’re websites content, but we could also on a daily basis create content for you’re blog. Opening doors to marketing methods such as Social Media Management, where you can promote you’re websites content, we post on main social networks such as Facebook, Twitter, Instagram, Google Plus, and so on. This is also a good way to build you’re social link popularity which is essential when trying to rank well on search engines. It is also a good way of letting people know you are there, basically building you’re online presence.

Why should you care if others notice you?

   Because believe it or not, even though we are working hard to get search engines to help you rank well on results page, it’s people that actually notice you. People are the ones driving traffic towards you’re site, not search engines, search engines are just allowing that. This is why when we create content, we write for 2 audiences. Search Engines and people. apart from all of the website services, we also do app development. So if you have any ideas that you feel might be worth putting to action come to us and we can arrange a deal that won’t be beat. We also offer professional Video Production services. So be sure to either browse through our site to find out more, give us a call, contact us online, or come to our office and talk business, while at the same time enjoying a beautiful, close up view of the ocean!

Want to get involved with us on social media? Click on each of the anchor-links below!

– Facebook

– Twitter

– Instagram

– Google Plus

CONTACT VIVID CANDI TODAY!

You can either call us at 1310-456-1784 or inquire online.

Feel free to browse through our site for more info on our digital agency!

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We are Vivid Candi, a full service digital agency located in beautiful sunny Malibu California! Our agency specializes in a number of topics, whether it be:

– Web Design

– Graphic Design

– SEO

– Digital Marketing

– Branding

– App Development

– Video Production

– Print

          We can help you create you’re business website, or you’re personal site! Whether you need a Custom Coded website, or if you are looking for something more in you’re budget we can create a Template website for you! Or if you need something in between, a Hybrid template would be perfect for you! If you are trying to sell you’re products online we can also create an E-Commerce site. Also one thing that many web developers are yet to learn about, we can do, it is called a HIPAA Compliant website. If you already have a website, and web design is not a category that you have needs in and you need something more like, Digital Marketing, or SEO then we also may be of assistance! We built this company from the ground up based on our SEO and marketing skills. so you can count on us to help you build you’re online presence! We will fully optimize you’re website and create content both appealing for the Search Engines, and the people. Using WhiteHat SEO Techniques for the most long lasting effectiveness we build you’re domain authority to assure that you’re website pops up at the top of the search engine results! And if you need more then just Web Design, Digital Marketing, and SEO and you want to move into something such as Branding we can help you with that to! All up to App Development, Video Production, and Print! We are an Award Winning Digital Agency that strives to be attentive to live up to our solid reputation of providing our clients with nothing  but the best of what we can bring. we encourage you to go through our portfolios and see the clients that we have worked with!

Be sure to check out out on the following:

– Facebook

– Google Plus

– Twitter

– Yelp

– Superpages

CONTACT VIVID CANDI TODAY!

You can either call us at 1310-456-1784 or you can fill out a contact form online.

Visit our site for more info!

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