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Making a video commercial come to life is a long process, but don’t be intimidated by it! We are making a commercial here, not a full-length feature film that takes months or even years to produce. A quick commercial can be planned, produced, and aired in less than a month if you are efficient. At Vivid Candi, we will help you achieve that goal because we are professionals in the commercial videography field. First, we will discuss with you what your product and goal is. Setting a goal is the first and most important step. Are you looking to educate people about your product? Or are you trying to go viral by tuning into the trends and do something bold that will make people remember your brand or product? Or are you promoting a discount or deal to local audience or online? These are all questions to think about before production begins, and this will determine the direction of the video commercial. Once we decided on a direction, we will work with you to come up with storyboards, shot lists, and start assembling the cast and crew. Luckily we are in Los Angeles, so it would be a breeze to find actors and secure equipment rental. We also have videographers in house that will come with a full crew, including gaffers, grips and equipment. Finding a location for your shoot will also be done in this stage.

Once the commercial production is done, we are now in the stages of post production. We have in house editors if you prefer, we will work with you throughout the process. During the editing process, the video will come to life and also the colors will be corrected and blemishes removed. Once the final video commercial is done and you are happy, it’s time for the video to go on air. We will have determined where this video is going during the pre-production meetings. At Vivid Candi, we highly recommend for the video to go online on social media. Because it is FREE! It costs you absolutely nothing to post your video on Facebook, Instagram, or Youtube. Other than social media, you can also consider going on TV. Your target audience will determine where and which channels your video commercial is going. If you are advertising to a localized audience, it might be wise to consider placing your commercial on the local news channels for example. There are many channels to advertise on these days, including cable TV, on demand satellite TV, and even digital streaming services like Hulu. A compelling video will not have its full effect if placed in the wrong medium!

In conclusion, if you are looking for commercial videography experts in Los Angeles, you came to the right place. Vivid Candi is a full service digital tech agency in Los Angeles that covers almost every aspect of marketing from custom website development, video production to influencer marketing. If you are looking to have a commercial video produced, fill out a form below and we will get back to you as soon as we can! We would like to help your creative vision come to life.

Inquire Now

The post Los Angeles Commercial Videography first appeared on Vivid Candi.

Why do you need a professional camera operator? There are a lot of things that the professional can bring to the table that laypeople can’t. First and foremost – steady hands. When the camera is off the tripod (also known as handheld), the operator’s arms are an extension of the camera. That means if the person doesn’t have steady hands when operating the camera, you will get shaky or even unusable footage. Especially when the equipment is heavy (a whole professional setup can easily weigh over 10 pounds), holding the camera still for a 30 second plus shot will require some steady hands or big muscles. Other than the weight, a professional cameraman will make sure the exposure, aperture and color settings are correct. To save time in post production, the goal during production is to get everything as close to perfect as possible. That means nailing the exposure of the shot (no underexposed or overexposed pictures!) as well as having the correct white balance (otherwise your picture will turn out yellow or blue, or some other hue). Other than the camera operator himself, sometimes there will be needs for assistants or grips to be around to assist the operator, depending on how big the project is. Having grips and assistants is very useful because they can help set up lights, C-stands, diffusers and camera equipment. That means getting more done in less time!

There are projects where there will be a need for a lot of pre-planning and extra help during production. For example, a photoshoot at a ice cream shop that requires two different settings, one interior in the ice cream shop and an exterior location to get more of a “lifestyle” vibe. To make things go as smooth as possible and save as much time as possible at the shoot, there is going to be a need for some pre-planning including what to shoot first (interior or exterior), the specific equipment required for the different locations (interior with lights? Exterior using natural lighting with some diffusers on C stand?) and how many cameras (maybe one for the interior and one for exterior). Especially with something like ice cream, time is everything because not only does it costs you to hire all these manpower and equipment, ice cream melts!!

At Vivid Candi, we have professional photographers and videographers for hire. We have a dedicated team that provides the equipment and manpower. Whether you need to create a short promo video, product shots for your website or social media, or special artistic needs such as time-lapse photography or drone photography, Vivid Candi can provide them all! Not only can we assist you in the pre-planning process of coming up with shot lists and directions, we are also fully capable of assisting you throughout the whole process all the way to post production. We have in house professional editors that will make sure to get rid of any imperfections in the shots, and add on any effects or graphics you like. We would like to help your creative vision come to life!

Send Vivid Candi an email detailing your needs and we will get back to you as soon as we can.

Inquire Now

We are looking forward to working with you on your next creative project!

The post Professional Photographers and Videographers for Hire in Los Angeles first appeared on Vivid Candi.

Progressive Web Application (PWA) Development is probably the most important thing you can do for your website and your business. Although it sounds complex, PWAs are essentially checks off a checklist to drive more traffic to your website.

What is a PWA?

A great question indeed. While Progressive Web Application (PWA) Development sounds like super complex internet stuff, it’s fairly simple in theory. The crazy-programming-computer-y stuff is left to our experts here at Vivid Candi. PWAs just make sure that your website is in top condition for the traffic that it will receive. PWAs are a system for ensuring the reliability, speed, and engagement of a users web experience. Basically, PWA ensure that your website is top of the line — and if it is, then you will receive tons of benefits from the interface.

Developing the Reliability

One important part of Progressive Web Application (PWA) Development is the reliability of your website. Progressive web app developers (ie Vivid Candi) pre-cache (fancy term for pre-load) the web page so it’s already loaded and ready to appear instantly as soon as someone opens the web-page. Needless to say, this is great because users can now browse your page with no internet. If you load the webpage while on the internet, the page will be preloaded already if you lose your connection. This is also great for super slow wifi speeds. Although the connection may be iffy, your PWA compliant web page will still load. A huge plus for reaching those with slower internet speeds.

Loading time

Progressive Web Application (PWA) Development plays a huge part in the time your webpage takes to load. As many as 53% of all internet users will click off a webpage if it takes more than 3 seconds to load! A mere 3 seconds. You could be loosing 53% of your traffic solely based on a slow loading time. Our developers at Vivid Candi do their thing on the programming side of your webpage so you don’t have to worry about whether or not your page is loading quick enough.

Web Compatibility

In order for your website to be a progressive web application (PWA) development website, it needs to be able to comply with all different types of interfaces.  When programming a web app, there are different codes that programmers use to “tell” the web page how to behave when it is opened by different browsers. The same URL needs to behave differently when it’s opened on a laptop vs a mobile device. Our developers program your website so it’s perfectly compatible no matter which user interface is opened.

Progressive web application (PWA) development websites also allow you to send push notification to your users. In the same way that your phone or laptop alerts you to certain apps you subscribe to, now websites can do the same thing through PWAs.

The post Progressive Web Application (PWA) Development first appeared on Vivid Candi.

It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car dealership success, you can bet that marketing agencies are behind it all.

To keep car dealership marketing relevant, you need consistent new and fresh marketing materials, and the manpower to deploy those ideas. Having your secretary post on the business Facebook page isn’t cutting it anymore. To properly advertise your car dealership, turn to the experts.

Vivid Candi is going to let you in on some of our most effective car dealership marketing strategies. Volvo Cars of Santa Monica has been our client for less than a year, yet we have already permanently doubled their brand awareness. We measure brand awareness by the amount of leads that are generated by our marketing mix efforts.

A Holistic Approach

Here at Vivid Candi, we offer holistic and complete approaches to marketing your car dealership. We don’t focus on one aspect of marketing, we promote your dealership in all areas: Google AdWords, web design, social media advertising (Facebook, Instagram, Twitter, Pinterest), blogging, search engine optimization, video advertising, influencers, and viral approaches. By broadening our reach within your target audience, brand awareness for your car dealership is going to increase substantially.

See for Yourself

Don’t just take our word for it. Check out the impact our car dealership marketing efforts have had. Volvo has an excellent reputation for being the safest car on the market. No surprise that Volvos are extremely popular with families. We found that 1 out of every 3 Volvo Cars of Santa Monica customers were moms or soon-to-be moms. So with that target-audience data, we targeted campaigns towards moms by using mommy influencers around LA. We also collaborated with other brands that catered to moms, knowing there was great overlap in their target audiences.

Vivid Candi ran this ad that reached 18k+ people

The comments say it all

Mommy Influencers for Car Dealership Marketing

‘gram // @principessa.stella for Volvo Cars of Santa Monica

We reached out to Los Angeles influencers who have kids to see if they would like to collaborate with Volvo. Stella is one of our influencers who has generated lots of interest and leads for our client by influencing her massive following to buy a Volvo from Santa Monica.

Here are some of the comments on the above post.

Influencer marketing has changed the way we market car dealerships. It’s common knowledge that influencer marketing is the one of the most effective marketing strategies.

via hubspotmarketing.com

CTR, or click through rate, the action that a viewer takes by clicking on a link that leads to our clients website or social media page, is much higher with influencers than any other marketing channel.

Research indicates that to successfully use influencers for marketing, you need to really understand all aspects of your target audience. After analyzing lots of data, we knew that Volvo’s secondary target audience is mommies in Los Angeles. We also partnered with @outcastcity on Instagram and compensated her to post a picture of a Volvo, and tagging Volvo of Santa Monica.

Check it:

@outcastcity mommy influecer

Brand Collaborations in Marketing

Another impactful way to market your car dealership is collaborating with brands that have similar goals or target audiences as your car dealership. We recently had Volvo of Santa Monica collaborate with our other client, 10 to 12 Baby Lounge, a store also targeting Moms in LA.

By having these two brands collaborate, we increased brand awareness for both, creating a mutually beneficial incentive program for business and customer! In order to maximize the effect of car dealership marketing, you need to be in expert in both current trends, like influencers, but also the science behind it all. We pair our fresh and new ideas with tried and true SEO algorithms and closely monitor all our projects so you can be sure our car dealership marketing strategies are paying off.

The post Car Dealership Marketing first appeared on Vivid Candi.

It is difficult to live in this day and age and not be affected by digital media. Even those who don’t particularly know what digital media is are likely affected by it. The truth is, we are surrounded by it everywhere we look. Technology is more prominent in our world than ever before, making it easy to deliver content to people through technology. With smartphones and portable tablets becoming so commonplace in society, people have access to content 24/7. The largest sources of this digital content are video, websites and mobile apps, and social media.

How Digital Media is Taking Over

Humans use media to communicate a message. Now that we are in the digital age, the most efficient and effective way to communicate messages to larger audiences is through technology, namely digital technology. Typically, digital media is most prominent in four categories: distribution, publishing, professional business services, and overlapping with entertainment.

The distribution category covers streaming services such as Netflix, which is quickly surpassing older forms of entertainment like watching television and going to the movies. In the next five years, this category is expected to grow 20%. Publishing companies are responsible for content such as video games or online news. Jobs in this field are projected to grow 15% by 2023. Professional business services would account for advertising and marketing agencies, and will likely grow at least 7% in the next five years.

Los Angeles: Digital Media Destination

It comes as no surprise that Los Angeles is a hub for digital media. Many of the creators of the content people are constantly viewing have an office or HQ in LA/Hollywood. For anyone trying to make a name for themselves or get a message across to a large audience, digital media is a route that must be taken to achieve success. In a city like Los Angeles, it seems as if everyone is trying to make a name for themselves or get their message to be heard. It makes complete sense that Los Angeles is home to some of the best digital media agencies, as the city is an obvious destination for content creation and media.

Influential Influencers

Another aspect of digital media is that it has created an entirely new sector of semi-celebrities, better known as influencers. These people come from far and wide to make their presence known through YouTube, Instagram, Twitter, and other forms of media. They typically end up in LA, for the same reason that digital media is expanding so much there. There is no shortage of content or tools to create content, and because of that, influencers have created a niche for themselves that is growing at an incredible rate. They collect a large fanbase or following, and are then hired by agencies and companies to promote their products and services. A successful digital media agency will know exactly how to pair clients with influencers that will help them reach their target audience.

What to Look for in a Digital Agency

The right digital media agency will realize the effectiveness of all aspects of digital media and utilize them to the best of their ability. They will create versatile content that can translate to any medium. They will work with influencers to obtain credibility for their clients. Most importantly, they will keep themselves in the eyes and hands of consumers through constant content and relevant use of technology.

The post What it Means to be a Top Digital Media Agency first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

The post Advertising Firms in the Digital World first appeared on Vivid Candi.

To further explain this fast growing trend, here are some key factors to keeping up with these new web design innovations:

1. The Starting Point

When creating a web page, it is easy to continue a repetitive process of design that you are comfortable with, but instead to doing this, reach outside of the norm. Rather than looking for inspiration right away from other creative websites, start from scratch to see what is in your own mind and how you would like to express that onto the canvas. Starting with a blank transparent space in photoshop can be extremely intimidating, but it allows your mind to be challenged and pushed to great heights.

2. Be Different

To keep up with the LA trends of the web design agencies, one of the most important decisions to make is to run with a design you are comfortable with versus something you are uncomfortable with. For many designers, the obvious choice is to pick the safe option which would safe time, money, and efforts. For others, like the web designers at VividCandi, we recognize the importance of trying new things. Without experimentation, there is no possible way to reach the level of greatness that we continue to step into with each design.

3. Make a Theme

Often times, when the challenge of “being different” arises, web designers have the tendency to get overwhelmed and reach a mind block. The world is so huge and the possibilities are limitless. Similarly, if you are thinking about too many combinations at one time, no decision will be made and nothing will get done. Try to start out with a pallet of colors or a certain font that fits the client’s image. The creation should blend together seamlessly.

4. Create the Expression

What do you want your website to express? What is the client specifically asking you to communicate? The design of a website should essentially be a way to communicate the client’s words onto a screen for the world to see, experience, and understand. Although creativity is a huge subject of this article, we cannot forget why designers do what they do. If the website does not express what the client needs it to, then the soul purpose of the design is defeated.

Web Design Agencies in Los Angeles are presented with fun and challenging tasks each day. Businesses, Organizations, and Individuals are constantly looking for designers to listen to what they have to say, and put that on a blank canvas. Here at VividCandi, we do not follow the trend, we start it. Futuristic innovations and modern thinking encompass our visions in web. But most importantly, we are here for the client.

The post Web Design Innovations: The New LA Language first appeared on Vivid Candi.

The world of Digital Marketing Agencies

 It is important to mention that in any digital marketing agency, content is the key. Its what keeps people engaged to the brands and your company. Giving audience the right content that resonates with their needs, they will demonstrate value and your audience will build trust with the brand. Digital marketing agencies are experts and provide the necessary content that us relevant, valuable, and entertaining to the audience.

Mobile World

Over the past years, digital marketing agencies have demonstrated the importance of content in mobile platforms. As many of us know, mobile devices are the primary means of browsing content online or through social media. This means that most digital marketing efforts should be done with mobile functions. Digital marketing agencies today adopt a mobil-first mentality when it comes to creating content. If a digital marketing agency fails to do this, then the brands will miss out o tremendous potential.

Mobile devices are most people’s primary means of browsing the web and consuming content today. Search engine giants like Google have also started heavily penalizing websites that are not optimized for mobile. If you don’t take the time to develop mobile-friendly sites and content, your SEO is sure to suffer.

Social Media Life

The power of social media in digital marketing agencies is undeniable. If a company doesn’t have a social media marketing plan, its strategy will be almost nonexistent. Almost every person has some sort of social media presence. Either through Instagram, Facebook, Twitter, Snapchat, or Pinterest, people are constantly linked to their social media lives. Social media platforms are used in digital marketing agencies as a form of direct communication with the audience. They are used to stay in touch with consumers, know their needs, attitudes, and behaviors towards the brand. If there is any change of mentality towards the products or services, social media is an excellent way to determine this.

The importance of SEO

Research shoes that 95% of users on the internet stay in the first page of results. This means that the closer you are o the listings, the better it is for your company. Digital marketing agencies are able to do this by having excellent SEO. SEO is a form of marketing that focuses on growing visibility for your company. It is done in an organic way that encompasses both technical and creative elements to improve your impressions, rankings, and drive more people to your websites. SEO is crucial in digital marketing agencies. Since search engines is the primary method of navigation for most Internet users, SEO is the key to success in digital marketing agencies.

Vivid Candi is a top digital marketing agency that has the ambition, talent and culture to create smart ideas.

Contact Vivid Candi today!

The post The Latest Trends in Digital Marketing Agencies first appeared on Vivid Candi.

A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world.

We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to students, to your favorite local restaurant, utilize social media channels to communicate with people. These channels are today’s potential in creating the best content and reaching the right people at the right times.

As a social agency, we cultivate and increase the voice your brand or company and place it at the top. We create meaningful stories to bring your brand to life, to create engagement, and target your audience.

Your brand is the heart of our social agency. Our marketing team, graphic designers, and web developers work hard to produce the best, emotionally engaging content to help shape your brand.

How we do it?

#1 Maintain a consistent brand image

As a social agency, we manage all of our clients social media accounts. One key factor to our success is maintaining a consistent brand image within the different social media platforms (ex. Facebook, Instagram, Snapchat). While each platform has a different environment, we know what content to post to keep it fun, friendly, and consistent with the company’s image and appealing to the audience. By doing this we provide valuable information to the audience that will make them love your brand.

#2 Follows

One of the most important elements of social media is the follows. As a social agency in Los Angeles, we will create the best results in your company. By reaching to different people, we increase the amount of followers in days. Our social agency goal is to connect with real people who are passionate about the different clients we have. This way they can engage and become loyal to the brand.

#3 Hashtags

Hashtags is a key element in the social media world. Our social agency is always on the top of this. We know what people look for, what hashtags are more appealing depending on the brand, and what people are interested in. We know how to target the audiences through hashtags and how to increase your traffic and engagement through this. We are #experts in this field and our results are just a small proof of this.

#4 Influencers

When it comes to our clients, we always position them at the best level. We get close to the customers and show them what they want to see. An excellent way to do this is through the use of social media influencers. By reaching to people who personally connect not only with the brand, but with the same audience, our clients have improved their social media game. As a social agency we drive social success further than ever before.

#5 Track and measure everything

Social media content is nothing if there is no track or measurement on the progress and end results. At our social agency in Los Angeles, we are experts in this. We know how to test market, create the best content and have successful results. We know when something is not working and how to change it immediately to get your social media engagement to its maximum.

At Vivid Candi, social agency in Los Angeles we are consistent, authentic, and goal-oriented. When it comes to you and our clients we give our 110% to deliver the best results. The social media world is in constant change and we are right on it.

The post Vivid Candi: A Social Agency in Los Angeles first appeared on Vivid Candi.

Life at Vivid Candi is all about you.

We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that has successfully executed thousands of advertising campaigns all over the United States and we are currently expanding to Latin America.

Working at Vivid Candi is a whole experience. From working with top clients to all the fun we have in the office, we are a nationally recognized creative agency based in Los Angeles, composed of the best talent. Vivid Candi strives for better than “success”. We want vivid results that will inspire others. Our team is full of creative minds who collaborate together in our headquarters in Malibu.

In our creative agency in Los Angeles, we develop the best in-house work. We are web developers, digital marketing experts, professional graphic designers, professional video producers, coders. Together we create a team of riven and passionate leaders, who love the work they do. Advertising and marketing is not our work, is our passion and our life. Is what we love.

Creativity + Technology

Our creativity expands beyond horizons. We infuse our creativity with our passion, knowledge, having a competitive advantage over other creative agencies in Los Angeles. We know creativity matters, but by our use of technology we make it stronger.

Everyday we work to solve clients’ challenges. We value people and their brands and we treat them equally. Our creative agency gives people a compelling reason to care and desire brands. Through our creativity, we find the right way to deliver results and with technology create personalized experiences for each brand. Creativity is our main ingredient, but the latest technology is the secret sauce.

Our creative agency in Los Angeles delivers powerful, creative ideas that give the perfect competitive edge and with technology we amplify this creativity. There are no boundaries. Our ideas are limitless and endless.

We are strong believers in the life of a brand. We don’t want brands to just live for a couple weeks or months meanwhile the campaign is executed. We want brands to live forever. This can only be done with an agency like ours. Filled with great listeners, thinkers and storytellers, who have the ability to change a brand into an experience that the audience will remember.

Not just another agency

We are driven by passion, delighted by creation, filled with emotion, consumed by inspiration, and fueled with success. Our creative agency in Los Angeles resonates with people and their lives. We place ourselves in the mind of the consumer with each piece we create. Without our talented team we are nothing, and with our amazing clients we are everything.

Sincerely,

The Vivid Candi Team

The post We are Vivid Candi – Top Creative Agency in Los Angeles first appeared on Vivid Candi.