Top Services Full-Service Marketing Agencies Offer:

1. Account Audit & Marketing Strategy
2. Performance Monitoring & Data Analytics
3. Search Engine Optimization (SEO)
4. Web Design & Development
5. Pay Per Click (PPC), Paid Media
6. Social Media Marketing (Paid & Organic)
7. Email Marketing
8. Influencer Marketing
9. Conclusions

Account Audit & Marketing Strategy

No winds are favorable if a ship doesn’t have a destination. This especially rings true if you want to execute marketing campaigns across multiple channels. Clear marketing strategies can help you plan for flawless execution, distribute budget and plan out existing resources to achieve maximum return on investment.

A full-service marketing agency usually performs an account audit and analyzes existing data across various marketing channels as the first step to identifying areas for improvement. This step can uncover information about your ideal customer demographics, age, locations and what has worked well for your business before.

A good marketing strategy will clearly define the desired objectives and how to achieve them based on your unique business. A lead generation strategy for a B2B company is different from promoting a financial planning service company or an E-Commerce jewelry brand. With in-depth account audit and strategic planning, agencies can kickoff your campaigns with end goals in mind.

Sometimes agencies can go an extra step to show you behind-the-scenes data from your direct competitors. Working with an agency can help you utilize marketing tools that an in-house team or freelancers may not have the access to.

Performance Monitoring & Data Analytics

Monitoring performance and making changes based on marketing data is crucial to the ongoing success of any marketing campaign. A full-service marketing agency can help you understand the Key Performance Indicators (KPIs) of your campaigns and make insightful suggestions based on existing and new data.

Marketing campaigns are not just “set it and forget it”. It requires skilled specialists who are trained to understand if a campaign is underperforming or knocking it out of the park with amazing results.

A great benefit of working with a full-service marketing agency that is experienced with integrated marketing is that your business can lift brand awareness and increase sales across the board. You can also reap the benefits of the compound increase in results. There is a golden 7 rule in advertising: A prospect needs to be exposed to an advertising message 7 times for them to take an action. This rule also applies to digital marketing. It’s always better to reach your customers multiple times from the devices and software that they use on a daily basis.

Search Engine Optimization (SEO)

A well-equipped full-service marketing agency usually offers Search Engine Optimization (SEO) services to rank business websites on top positions on the Search-Engine-Results-Page such as Google, Bing and Yahoo. Optimizing your website’s search engine ranking ability is a great way to help you show up in the search results when potential customers look for solutions and products online.

SEO can be applied to all the content on your website including images, videos, infographics and more. SEO is also separated into technical SEO and content SEO. A full-service marketing agency has the resources to not only optimize a website’s “gears”, but also produce high-quality and unique content for the website’s “look”.

A technical SEO specialist is also an expert at building internal, external and back-links for websites so that search engines such as Google and Bing can understand how much “authority” your website has regarding a certain topic.

All in all, SEO is extremely beneficial to a business’ long-term online presence and is a vital part of recommendations from a full-service marketing agency.

Full-Stack Web Design & Development

Web design is essential for any business in the modern world. A website is a business’ digital storefront.  A business website needs to encapsulate your brand’s identity, services, and products with visually pleasing UX/UI design, and have the ability to convert website traffic into action-taking customers at a high percentage. Creating a custom website for your business instead of doing it yourself, using templates or hiring freelancers will not only make the website-creation process easier for you, but it will also produce better results by making a great impression when customers visit your site.

For example, we redesigned the website for a resort – Lake Arrowhead, with beautiful UI/UX that has a special emphasis on the mobile experience.  The revamped website increased page sessions by 59%.

Full-service marketing agencies also provide Conversion Rate Optimization (CRO) services to improve an existing website and help it convert better.

Pay Per Click (PPC), Paid Media for Instant Results

Pay Per Click marketing (PPC) is one of the best ways to bring instant results for businesses that have the budget to do so. Paid advertising includes paid search, paid social media, programmatic ads, display ads, native ads and more. With advanced targeting options, advertisers can help you put your business in front of your ideal customers with PPC.

PPC marketing involves researching keywords and audience interests, setting up PPC accounts, testing campaigns, optimizing landing pages, and analyzing results for continuous improvement.  PPC marketing is an excellent source for businesses to achieve massive short-term growth. With trackable data and direct reports on return on investment, PPC specialists can help you accelerate your business growth and elevate your brand awareness.

Studies show that video ads continue to outperform image or text-based ads. According to Databox, 52% of marketers say that video drives more engagement than images.

A full-service marketing agency can help you produce high-quality video content, launch campaigns, and build out your conversion channels with retargeting ads. Research from PPC can also be applied to other digital assets such as website design, social media, and SEO. 

For instance, our agency helped a real estate client discover a new market for a cheaper product line through PPC efforts.  Want to know how we did it? See the entire study here.  

Social Media Marketing (Paid & Organic)

Social media marketing is all about bringing your brand’s image to life and being authentic for the internet community! Having a social media strategy helps brands closely engage with potential customers and grow a community of loyal fans. There are a few different channels for social media marketing, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and Snapchat among many others, all running with different algorithms.

A full-service marketing agency can help you sync content across all platforms, creating a cohesive brand voice and analyzing insight data to see what your audience likes to see the most. This helps you save money on creating content that can potentially go viral.

Paired with effective paid social advertising, your social media accounts can become a sales-generating machine.

Want to see how we increased social media conversions by 300%+ for a restaurant business? See our case studies here.

Email Marketing for Consistent Results

Email marketing is a marketing strategy used by many businesses to re-market to existing customers utilizing first-party data.  With tools and software, email marketing can be automated newsletters, welcome messages, birthday messages, upsells, and limited-time offers. Email marketing automation can help segment customers who have different interests and send them personalized, tailored content to boost customer loyalty. It is also cost-efficient since it’s so much cheaper to market to existing customers. Email marketing is a great way to keep your customers engaged and excited about your business all year round! 

Email marketing is also known to increase conversion for eCommerce and online ordering, considering the fact that 69.57% of consumers abandon their shopping carts. This positive result is clearly demonstrated in one of our case studies for a restaurant client. In this case study, we grew the client’s email list by 12k in 10 months and set up 12 automated email series.  Two of the automated emails recovered 260 abandoned orders in 2 months.

Influencer Marketing for User-Generated-Content (UGC)

Brands in the fashion, beauty, automotive, and lifestyle industries can benefit from influencer marketing.  Influencers help brands increase brand awareness with cost-efficient User-Generated-Content (UGC).  It is one of the most effective content marketing strategies as users on social media prefer authentic content that they can trust.

When working with Instagram influencers with 100k to 1 million or more followers, your brand will experience a “bump”.  A “bump” is when a well-known influencer creates a drastic increase in your brand awareness, followers, website traffic, and sales by recommending your brand on their social media platforms to their fans who trust their recommendations. 

Influencer marketing is a key to success for many lifestyle and beauty brands because they produce organic popularity. One of our automotive clients reached 50k+ of their target audience in just a few days with an influencer post.

Work with a Full-Service Digital Marketing Agency

Working with an all-in-one marketing team that has a collaborative environment can help your brand deliver award-winning integrated marketing campaigns. Outsourcing your marketing to an agency team that works efficiently together can maximize results for your business. With comprehensive strategies and solutions to grow your brand in 360 degrees, an agency can help you streamline and automate marketing without your in-house team scrambling to catch up with modern digital marketing technologies on every platform. Your agency can easily diversify your marketing effort to help you reach your full potential. 

Vivid Candi is a full-service marketing agency located in Malibu, CA. We offer a wide variety of services such as PPC, SEO, digital advertising, social media marketing, web design, and more.  We are a cohesive team that divides the work between different specialists to ensure that we produce the highest quality work with noticeable results. 

Schedule a free consultation with our experts today!

Call (310) 456-1784

The post Full-Service Marketing Agency Services first appeared on Vivid Candi.

A full-service marketing agency can handle from high-level marketing strategy to step-by-step execution. It’s proven that utilizing a full-service marketing agency can help businesses get better results, reduce the guesswork for in-house marketing staff and receive expert insights into industry trends.

Want to know the highlights of the benefits of a full-service marketing agency? Check out this infographic below!

A Full-Service Marketing Agency Offers Top Services Including:

• Account Audit & Marketing Strategy
• Performance Monitoring & Data Analytics
• Search Engine Optimization (SEO)
• Web Design & Development
• Pay Per Click (PPC)
• Social Media Marketing (Paid & Organic)
• Email Marketing
• Influencer Marketing

Want to know how we can help you grow your business digitally? Contact us today!

The post Why A Full-Service Marketing Agency Can Benefit Your Business first appeared on Vivid Candi.

When it comes to marketing there are countless strategies and tactics you can use to launch your brand. Creating a campaign is easy, but creating a campaign that achieves your company goals is an entirely different story. When optimized correctly a digital content marketing campaign can increase ROI substantially and set you up for long term success. Your marketing campaign needs to be integrated, concise, and targeted for best results. The first step to marketing is not telling someone to buy your products, it’s educating them on why they need your product! This is achieved through various marketing efforts including content marketing.

What is Content Marketing?

Content marketing is the continuous creation, publishing, and distribution of valuable and relevant content to a targeted audience. The biggest question when preparing your brand for content marketing is identifying the best content for your audience as well as your distribution method. Many people think that quantity overrules quality, but that is not the case. When producing content for social media, SEO, or other platforms you should always take the quality of your content into consideration over the quantity. One blog that strongly resonates with your target audience can outperform the 6 blogs you created just to increase your quantity of content. 

What is Content?

As it relates to content marketing, content is any and all informational visuals such as blogs, infographics, videos, e-books, newsletters, social media posts and more. These visuals are meant to not only brand yourself, but to educate and intrigue customers. 

Examples of Content Marketing

As you can see from the various marketing examples above, content can be used on many platforms for many different purposes. 

Content Marketing For Your Brand

What makes it valuable?

The purpose of content marketing is not just to brand yourself, it is also to educate your consumer. Consumers are smart; if they don’t feel like your product or service is solving a problem for them or making their lives easier they will likely move on. The goal of your content should be to educate your potential consumers about your industry, the problems it faces, and how your product or service solves it. For example, if you are a real estate agent it would be very beneficial to create valuable content on your own website. Writing a blog about tips and tricks for prepping your home for listing can go a long way with potential customers. By easily sharing your insight and knowledge for free, potential customers are more likely to convert to clients. Click here for an example! Furthermore, using more content pertaining to key topics and words, will improve your SEO rankings. SEO stands for search engine optimization. By using more frequently searched for words and phrases in your content, Google will recognize this and place your content on more and more SERPs, search engine result pages.

What makes it relevant?

The content that you as an individual or company put out must be relevant to your industry and what consumers are looking for. If you are an insurance company looking to grow your business organically through blogging, you can focus posting on insurance industry trends and how customers can get the best coverage. Publishing content that answers the questions your target audience is looking for is the key to successful content marketing through copy.

How do I know who to target?

Without identifying whom you want to reach, there will be a waste in advertising spend. For example, let’s say you are marketing a Senior-Living Home. At first glance you may think you should be marketing to a demographic of people 60 years of age and up. People in this age range tend to shy away from digital platforms, so you decide to advertise in print & media, a high cost marketing channel. But through proper research and development prior to investing advertising spend you may find out new truths about your target audience. Are people looking to enter Senior Living really doing the work themselves? The answer is probably not. Targeting the children of elderly people through social media and popular search engines may result in more leads at a lower cost. 

Test marketing is the best way to find your audience at the lowest cost to increase your brand awareness. If you are just launching a brand and have an allocated budget you should create multiple campaigns with various demographics that resonate with your product or service. This will allow you to identify the correct demographic to scale up your advertising budget, resulting in the best chance of making conversions.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post Vivid Candi Content Marketing first appeared on Vivid Candi.

Elements for Graphic Design

Graphic design is an expressive art form that combines aesthetics with the basic elements of design. There are elements of visual design that contribute to its effectiveness in portraying a message, which include line, space, texture, shape, color, and typography.

Line: 

A line is created by the movement of an artists pen from point A to point B. These lines can come in many sizes; whether it be curved or straight, thin or thick, lines create the edges and outlines of objects.

Space:

Whether it be above, below, inside, or within an object, the area left blank around a particular object is called space. Space is necessary to break up the clutter and to transfer two dimensional objects into three dimensional objects.

Texture:

When you brush your hand across a rough surface, what do you feel? In visual design, texture relates to how an object or surface would theoretically feel if it could be touched. It is an add-on feature that enhances an overall visual design. For instance, texture can be silky, soft, rocky, slimy, glossy, etc. 

Shape: 

A shape is defined as being a closed two dimensional object composed of lines and defined edges. Shapes can be organic and not follow any clear structure, they can be abstract or obscure, or they can be geometric, taking on a clear, precise structure.

Color: 

Color is the product of light, which is transmitted from hitting an object then reflecting into the human eye. Color is quite arguably one of the most important elements of design because it attracts an audience’s attention. Also, psychology shows that each color triggers a certain emotion and attitude. Within the element of color, there are three properties. The first characteristic is the hue, which simply means which color family. The second property deals with the exposure of the color, otherwise defined as value. The last property is called saturation, which refers to the intensity of an image.

Typography: 

Typography is the art form that relates to the arrangement and design of lettering and text. Within typography, there are eight basic design elements that include: typeface, contrast, hierarchy, consistency, color, alignment, and white space. All these elements are essential to getting the message of the advertisement or visual across effectively.

Principles for Graphic Design

These principles are guidelines of how to arrange the elements mentioned below in a visually appealing way to create a cohesive storyline. The Principles of Design make up for the whole layout of a project and include contrast, repetition, alignment, proximity and balance.  

Contrast: 

The use of contrast is essential to grabbing a viewer’s attention and gravitating their eyes towards a message. Contrast, by definition, means “the difference in visual properties that make one object distinguishable from the other.”  Contrast is a dynamic concept that sparks interest and excitement from its audience.

Repetition:  

Repetition, when used correctly, creates unity within a design layout. Elements can be composed into a compelling pattern and place emphasis on the message that keeps being duplicated. However, too much repetition can be overwhelming, so it is key to incorporate other principles of design to combat this issue.

Alignment:

 The position the objects are placed makes a huge difference when conveying a message to an audience. The principle of alignment is related to the organization and visual connection among the individual elements.

Proximity:

Proximity is defined as the nearness that objects are to each other. An artist can use this principle to redirect a viewer’s focus to a certain location based on how close the objects are placed next to one another.

Balance: 

Balance is necessary throughout life. Just as you need a balanced pH to stay alive and a balanced work-social life to feel unstressed, a graphic design message depends on balance to communicate a message effectively. Balance provides stability as it distributes the weight and color of objects across a design layout.

Graphic Design In The Work Field

     Nowadays, careers in Graphic Design have grown exponentially as we find out more and more opportunities for its use during this digital age. We are now left with a plethora of jobs that rely on Graphic Design.

Marketing and Advertising Careers:

Perhaps the most common career when dealing with graphic design is in marketing and advertising. Making large digitally manipulated billboards, social media posts, and vibrantly graphic magazine covers all fall under design careers involving digital marketing and advertising.

Corporate Careers:

Graphic Design has made its way to Corporate Design. When it comes to the overall visual appearance of a company along with trademarked logos and brands, corporate design takes over.

Product Design Careers:

Packaging design has became extremely important. Creative labeling entices customers to buy their products over their competitor’s products. Here, graphic design is key in making the visual component of labels, packages, boxes, stickers, just to name a few.

Graphic Design is…

Overall, Graphic Design is becoming an essential passage of visual communication through the principles and elements of art. With the growing generation of digital-centric consumers, it is wise to get a better grasp on what graphic design is and how to harness it to your advantage!

The post What is Graphic Design? first appeared on Vivid Candi.

The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. In other words, Search Engine Optimization involves making smart modifications to your content and website design to make your page stand out amongst the diluted marketplace of search results. To drive traffic to your site, you want to focus on relevant keyword terms with medium to high volume of searches and low competition, so that over time the search engine algorithm will display your blog or landing page as a front runner in the results.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately were presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines however, such as Google, Bing and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked.

The Components of SEO

SEO is a tool to help drive traffic to your site by allowing your potential audience to find you when they type relevant terms into their search engine. You want to attract a targeted audience that is interested in your message; Therefore, you must choose keywords that are applicable to the content on your website. For example, if your webpage is focused on Seasonal Interior Design, you would not want to use “cooking” or “clothing” as a keyword to focus on. Instead, if you want to attract individuals who are interested in your topic, lean towards keywords like “Fall Home Decor” and “Interior Design Trends.” This ensures that your page will pull quality traffic.

SEO also relies on the quantity of individuals clicking on your site. Choosing reliable keywords is crucial for any website’s survival in this overly competitive digital age. Using Google Analytics and Google Ads, you can check to see which keywords currently bring the most search traffic to your site and how which keywords would have the most potential impact. Lastly, to reduce cost, advertisements are useful to incorporate in order to drive more targeted and concentrated traffic to your page, particularly when running any promotions or around holidays that could pertain to your business.

Understanding Optimization in SEO Marketing

We discussed what the phrase “search engine” means in terms of the acronym SEO Marketing; however, the “O” is just as important. The O, which stands for Optimization, is where the site owner must take the reigns. Here, you must put on the hat of a writer, and consider the use of attractive language and niche-focused keywords on your landing pages as well as in an industry specific blog. The more relevant content a website can develop, the more a search engine’s algorithm will point to that website as a valuable source of information and will give more recognition to that site as opposed to its competition that does not produce new, dynamic content. Optimization includes, but is not limited to informative title tags and descriptions, relevant internal links, and useful external links.

SEO Marketing

Overall, you want your page to be seen by the public. You are not creating a site for it to sit in the cobwebs of the internet; Instead, you want to be recognized. Becoming familiar with SEO Marketing techniques will come in handy while creating your online brand identity. Strategic digital marketing will increase your website’s visibility through a diverse combination of organic search engine results and advertising. While this generation becomes increasingly digital, you must stay up to date on the new trends of SEO marketing to rise above your competition.

The post SEO Marketing first appeared on Vivid Candi.

View our Video Portfolio

Making a video commercial come to life is a long process, but don’t be intimidated by it! We are making a commercial here, not a full-length feature film that takes months or even years to produce. A quick commercial can be planned, produced, and aired in less than a month if you are efficient. At Vivid Candi, we will help you achieve that goal because we are professionals in the commercial videography field. First, we will discuss with you what your product and goal is. Setting a goal is the first and most important step. Are you looking to educate people about your product? Or are you trying to go viral by tuning into the trends and do something bold that will make people remember your brand or product? Or are you promoting a discount or deal to local audience or online? These are all questions to think about before production begins, and this will determine the direction of the video commercial. Once we decided on a direction, we will work with you to come up with storyboards, shot lists, and start assembling the cast and crew. Luckily we are in Los Angeles, so it would be a breeze to find actors and secure equipment rental. We also have videographers in house that will come with a full crew, including gaffers, grips and equipment. Finding a location for your shoot will also be done in this stage.

Once the commercial production is done, we are now in the stages of post production. We have in house editors if you prefer, we will work with you throughout the process. During the editing process, the video will come to life and also the colors will be corrected and blemishes removed. Once the final video commercial is done and you are happy, it’s time for the video to go on air. We will have determined where this video is going during the pre-production meetings. At Vivid Candi, we highly recommend for the video to go online on social media. Because it is FREE! It costs you absolutely nothing to post your video on Facebook, Instagram, or Youtube. Other than social media, you can also consider going on TV. Your target audience will determine where and which channels your video commercial is going. If you are advertising to a localized audience, it might be wise to consider placing your commercial on the local news channels for example. There are many channels to advertise on these days, including cable TV, on demand satellite TV, and even digital streaming services like Hulu. A compelling video will not have its full effect if placed in the wrong medium!

In conclusion, if you are looking for commercial videography experts in Los Angeles, you came to the right place. Vivid Candi is a full service digital tech agency in Los Angeles that covers almost every aspect of marketing from custom website development, video production to influencer marketing. If you are looking to have a commercial video produced, fill out a form below and we will get back to you as soon as we can! We would like to help your creative vision come to life.

Inquire Now

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Kylie Jenner has created an empire for herself. Social media would be her reign. It’s no surprise that Kylie is worth a lot of cash. Earlier this month Forbes named her to be on track to be the worlds youngest billionaire. It doesn’t feel like that much of a reach since she comes from a very successful family, however, valued at 900 million, Kylie has made more than triple what even her most successful sister has. It’s quite the impressive feat for a twenty-year-old. Much of her success is due to her influencer status on Instagram.

Kylie x Instagram

‘gram @kyliejenner most liked photo in history

Recently People report that Kylie Jenner is the most valuable influencer on Instagram. A social media analysis firm (yes, those exist now), D’Marie Analytics calculated how much a brand benefits off one of Kylie’s posts that they sponsor. So check this out, just one of Kylie’s sponsored posts is worth more than a million dollars in advertising value. Her engagement rate on Instagram drives up the value of her reach to her followers. Imagine raking in $1m to snap a pic, and hit post. Kylie sure has this whole influencer thing figured out. So much so that Kylie Jenner is the most valuable Instagram influencer out there. She posted the most-liked picture ever on Instagram when she announced her Daughter, Stormi’s, name. The picture was on the app for less than a day before it raked in 13.7 million likes and nearly 500k comments. Today, the photo holds 17.9 million likes and 2 million comments. The second most liked picture on the ‘gram is the iconic Beyonce photo where announced her pregnancy with twins, getting 11 million double taps.

Snapchat’s (former) Queen

twitter @kyliejenner

Kylie Jenner has been a long time Snap user, and is the most followed person on Snapchat. She caused quite the ruckus when in Feb 2018 she tweeted, “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,”. One day later CNN reported that stock in Snapchat dropped more than one billion dollars—talk about influential. Now there’s data that the dip in the wasn’t entirely due to Jenner’s tweet, but we’ll let you decide for yourself on that one. A -1.3 billion dollar tweet, still think influencer marketing isn’t effective? This is a demonstration of Kylie Jenner’s influencer marketing for brands like Snapchat.

Marketing $$$ for Influencers

As agencies are getting more and more data from studies on social media influencers, we are always right about how influential they are and their impact on brand awareness. Think about the times you’ve opened yelp and not gone to a stop based on ONE terrible review. Now, reflect on the times that you’ve read about 3-4 really good reviews before deciding to try a new place. Business cannot afford bad press, and can’t afford NOT to have good press. This is where Vivid Candi completely revolutionizes the influencer marketing realm but monitoring the bad press, and creating huge buzz via influencers for the good press.

Kylie Jenner’s Influencer Marketing for Brands is Risky Business?

‘gram @kyliejenner

Kylie Jenner influencer marketing for brands like Puma, and Kylie Cosmetics, are the highest paid advertisements. As much as we love our influencers, celebrity influencers can come with quite a risk. As we saw with Snapchat, if you have a one time partnership with a celeb influencer, and something happens that they don’t agree with (Snaps newest update) then they can easily say their opinions to their followers. Certain demographics that you may be targeting for your influencer marketing, may not respond to the type of influencer you hire. If you misdiagnose your target audience, then the influencer will be influencing the wrong people, which is pretty ineffective. Vivid Candi is at the top of line when it comes to utilizing social media influencers.

Be Proactive

As we can see, not all influencer impact is good. Try out apps like Google Alerts or Buzzsumo to see what people are saying about your brand, and reach out to anyone with negative feelings for feedback. Customers want to be heard if there’s a problem, and if there isn’t, good feedback is valuable as well.

The post Kylie Jenner and Influencer Marketing for Brands first appeared on Vivid Candi.

It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car dealership success, you can bet that marketing agencies are behind it all.

To keep car dealership marketing relevant, you need consistent new and fresh marketing materials, and the manpower to deploy those ideas. Having your secretary post on the business Facebook page isn’t cutting it anymore. To properly advertise your car dealership, turn to the experts.

Vivid Candi is going to let you in on some of our most effective car dealership marketing strategies. Volvo Cars of Santa Monica has been our client for less than a year, yet we have already permanently doubled their brand awareness. We measure brand awareness by the amount of leads that are generated by our marketing mix efforts.

A Holistic Approach

Here at Vivid Candi, we offer holistic and complete approaches to marketing your car dealership. We don’t focus on one aspect of marketing, we promote your dealership in all areas: Google AdWords, web design, social media advertising (Facebook, Instagram, Twitter, Pinterest), blogging, search engine optimization, video advertising, influencers, and viral approaches. By broadening our reach within your target audience, brand awareness for your car dealership is going to increase substantially.

See for Yourself

Don’t just take our word for it. Check out the impact our car dealership marketing efforts have had. Volvo has an excellent reputation for being the safest car on the market. No surprise that Volvos are extremely popular with families. We found that 1 out of every 3 Volvo Cars of Santa Monica customers were moms or soon-to-be moms. So with that target-audience data, we targeted campaigns towards moms by using mommy influencers around LA. We also collaborated with other brands that catered to moms, knowing there was great overlap in their target audiences.

Vivid Candi ran this ad that reached 18k+ people

The comments say it all

Mommy Influencers for Car Dealership Marketing

‘gram // @principessa.stella for Volvo Cars of Santa Monica

We reached out to Los Angeles influencers who have kids to see if they would like to collaborate with Volvo. Stella is one of our influencers who has generated lots of interest and leads for our client by influencing her massive following to buy a Volvo from Santa Monica.

Here are some of the comments on the above post.

Influencer marketing has changed the way we market car dealerships. It’s common knowledge that influencer marketing is the one of the most effective marketing strategies.

via hubspotmarketing.com

CTR, or click through rate, the action that a viewer takes by clicking on a link that leads to our clients website or social media page, is much higher with influencers than any other marketing channel.

Research indicates that to successfully use influencers for marketing, you need to really understand all aspects of your target audience. After analyzing lots of data, we knew that Volvo’s secondary target audience is mommies in Los Angeles. We also partnered with @outcastcity on Instagram and compensated her to post a picture of a Volvo, and tagging Volvo of Santa Monica.

Check it:

@outcastcity mommy influecer

Brand Collaborations in Marketing

Another impactful way to market your car dealership is collaborating with brands that have similar goals or target audiences as your car dealership. We recently had Volvo of Santa Monica collaborate with our other client, 10 to 12 Baby Lounge, a store also targeting Moms in LA.

By having these two brands collaborate, we increased brand awareness for both, creating a mutually beneficial incentive program for business and customer! In order to maximize the effect of car dealership marketing, you need to be in expert in both current trends, like influencers, but also the science behind it all. We pair our fresh and new ideas with tried and true SEO algorithms and closely monitor all our projects so you can be sure our car dealership marketing strategies are paying off.

The post Car Dealership Marketing first appeared on Vivid Candi.

It is difficult to live in this day and age and not be affected by digital media. Even those who don’t particularly know what digital media is are likely affected by it. The truth is, we are surrounded by it everywhere we look. Technology is more prominent in our world than ever before, making it easy to deliver content to people through technology. With smartphones and portable tablets becoming so commonplace in society, people have access to content 24/7. The largest sources of this digital content are video, websites and mobile apps, and social media.

How Digital Media is Taking Over

Humans use media to communicate a message. Now that we are in the digital age, the most efficient and effective way to communicate messages to larger audiences is through technology, namely digital technology. Typically, digital media is most prominent in four categories: distribution, publishing, professional business services, and overlapping with entertainment.

The distribution category covers streaming services such as Netflix, which is quickly surpassing older forms of entertainment like watching television and going to the movies. In the next five years, this category is expected to grow 20%. Publishing companies are responsible for content such as video games or online news. Jobs in this field are projected to grow 15% by 2023. Professional business services would account for advertising and marketing agencies, and will likely grow at least 7% in the next five years.

Los Angeles: Digital Media Destination

It comes as no surprise that Los Angeles is a hub for digital media. Many of the creators of the content people are constantly viewing have an office or HQ in LA/Hollywood. For anyone trying to make a name for themselves or get a message across to a large audience, digital media is a route that must be taken to achieve success. In a city like Los Angeles, it seems as if everyone is trying to make a name for themselves or get their message to be heard. It makes complete sense that Los Angeles is home to some of the best digital media agencies, as the city is an obvious destination for content creation and media.

Influential Influencers

Another aspect of digital media is that it has created an entirely new sector of semi-celebrities, better known as influencers. These people come from far and wide to make their presence known through YouTube, Instagram, Twitter, and other forms of media. They typically end up in LA, for the same reason that digital media is expanding so much there. There is no shortage of content or tools to create content, and because of that, influencers have created a niche for themselves that is growing at an incredible rate. They collect a large fanbase or following, and are then hired by agencies and companies to promote their products and services. A successful digital media agency will know exactly how to pair clients with influencers that will help them reach their target audience.

What to Look for in a Digital Agency

The right digital media agency will realize the effectiveness of all aspects of digital media and utilize them to the best of their ability. They will create versatile content that can translate to any medium. They will work with influencers to obtain credibility for their clients. Most importantly, they will keep themselves in the eyes and hands of consumers through constant content and relevant use of technology.

The post What it Means to be a Top Digital Media Agency first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

The post Advertising Firms in the Digital World first appeared on Vivid Candi.