What Is Its Purpose?

In order for a site to be responsive, it must have a mix of flexible layouts, grids, images and a use for CSS media queries. When looking at a traditional website on a desktop, the website may have 3 distinct columns of information and imagery displayed across the screen. However, it is impossible to fit these three columns across the screen of a vertically oriented phone. Without a responsive website design, the text will not fit across the screen, and the user will have to swipe from side to side or zoom in to be able to see the full scope of information displayed. This makes it very difficult for anyone to find the information they need, and makes them more likely to “bounce”, or immediately leave the website. Additionally, if the graphics are large and the website is not designed to be responsive, it will take the website a long time to load on a mobile phone, making the user even more likely to leave the site before it even loads. A non-responsive web design is not only bad for user experience, but also makes advertising more costly, destroys any potential to build SEO (search engine optimization), drives away younger customers and ultimately hurts business. 

How Does Responsive Web Design Work?

Instead of using columns with a set ratio, responsive websites use fluid grids. These grids are sized based on screen proportion, rather than pixels. This allows for each column to resize and reorganize based on the size and orientation of the screen they need to fit in real-time.  Many websites today are designed mobile-first, meaning that they are created for mobile devices first, then scaled up to fit desktop and laptop screens. Responsive designs first use flexible grids to create “relative sizing”, to help make the content fit the screen. They also use media queries, which allow the website to detect the device you are using. Lastly they use flexible media, meaning images and videos load differently, depending on the screen size. In short, all of these elements combine in order to make sure images are not pixelated or scattered, and the site fits the screen without text or images getting cut off.

What Are The Benefits Of A Responsive Website Design?

Responsive web design has several benefits. The first of these is increased web traffic, meaning more people visiting your website. With the surge of people now using mobile devices to search the internet, once you have a responsive website you open yourself up to twice as many devices having access to your content.  This also works hand-in-hand with both advertising and search engine ranking. Essentially, a mobile responsive website is vital for both website marketing and functionality. Without a responsive site, it is nearly impossible to have successful online marketing. Today, Facebook and Google are the largest online advertising platforms, and both primarily consist of mobile traffic, with about 70% of traffic being mobile on Facebook. This means that it is almost mandatory to have a responsive website in order to have an effective online marketing campaign strategy. In the end, today no new website design should be non-responsive, and any older design should be upgraded in order to pursue successful SEO ranking and stay relevant in today’s ultra-competitive world of digital marketing.

The post Responsive Web Design first appeared on Vivid Candi.

Why do you need a professional camera operator? There are a lot of things that the professional can bring to the table that laypeople can’t. First and foremost – steady hands. When the camera is off the tripod (also known as handheld), the operator’s arms are an extension of the camera. That means if the person doesn’t have steady hands when operating the camera, you will get shaky or even unusable footage. Especially when the equipment is heavy (a whole professional setup can easily weigh over 10 pounds), holding the camera still for a 30 second plus shot will require some steady hands or big muscles. Other than the weight, a professional cameraman will make sure the exposure, aperture and color settings are correct. To save time in post production, the goal during production is to get everything as close to perfect as possible. That means nailing the exposure of the shot (no underexposed or overexposed pictures!) as well as having the correct white balance (otherwise your picture will turn out yellow or blue, or some other hue). Other than the camera operator himself, sometimes there will be needs for assistants or grips to be around to assist the operator, depending on how big the project is. Having grips and assistants is very useful because they can help set up lights, C-stands, diffusers and camera equipment. That means getting more done in less time!

There are projects where there will be a need for a lot of pre-planning and extra help during production. For example, a photoshoot at a ice cream shop that requires two different settings, one interior in the ice cream shop and an exterior location to get more of a “lifestyle” vibe. To make things go as smooth as possible and save as much time as possible at the shoot, there is going to be a need for some pre-planning including what to shoot first (interior or exterior), the specific equipment required for the different locations (interior with lights? Exterior using natural lighting with some diffusers on C stand?) and how many cameras (maybe one for the interior and one for exterior). Especially with something like ice cream, time is everything because not only does it costs you to hire all these manpower and equipment, ice cream melts!!

At Vivid Candi, we have professional photographers and videographers for hire. We have a dedicated team that provides the equipment and manpower. Whether you need to create a short promo video, product shots for your website or social media, or special artistic needs such as time-lapse photography or drone photography, Vivid Candi can provide them all! Not only can we assist you in the pre-planning process of coming up with shot lists and directions, we are also fully capable of assisting you throughout the whole process all the way to post production. We have in house professional editors that will make sure to get rid of any imperfections in the shots, and add on any effects or graphics you like. We would like to help your creative vision come to life!

Send Vivid Candi an email detailing your needs and we will get back to you as soon as we can.

Inquire Now

We are looking forward to working with you on your next creative project!

The post Professional Photographers and Videographers for Hire in Los Angeles first appeared on Vivid Candi.

Diversify Your Marketing

Number one rule in marketing for your small business should be to diversify your marketing. Relying too much on one marketing method over another marketing method is a bad way to go. The smart way to market is to select which marketing methods you think will work best for your small business and give them test marketing. This brings me to our next marketing tip.

Test Marketing is Key

There is no way to magically know what works and doesn’t work in marketing. The fact is, it’s based on facts and numbers and results. Anytime you market a small business, the first 2 weeks of your marketing should be closely analyzed. Based on what happens in 2 weeks of marketing, re-gear your budgets and redistribute toward the marketing methods / channels that worked best.

Instant Digital Marketing

For 95% of small businesses, digital marketing online is a great way to go and can be very successful. Best part about it is you can start it instantly as long as you have a website. So first thing is first, build a nice presentable website with good call to actions. Don’t know where to start? Contact our digital agency Vivid Candi to discuss your website. We can build template based websites for 4-7k and custom websites from 7-15k+. Either way, get a good website first. A website will be as important as your physical office or location, sometimes it’s more important since it’s the first thing they see.

Once you have a website, here are some digital marketing channels we’d recommend….

• Google Adwords – Many people are already searching for your product or service. It’s as simple as being found in their search! They already want it, just make sure they see you! Paying for keywords is a great way to generate business instantly on the short term. However, this isn’t for all small businesses. Make sure that each time you sell your product or service that you make at least $1500 net profit. It’s likely it will cost $500-800 to get that deal, so it’s important to understand this math and work around it.
• Facebook Social Media Marketing – Create your own business Facebook fan page first for free. Then go to facebook.com/advertising and signup to create and launch a campaign to build page likes for your business by targeting your perfect demographic. Once you get 2,000+ fans, start posting on your wall and make sure they are posts of value to you (i.e. they have a link back to a product or service on your website). To really maximize the marketing, pay for the “boost” on anything you post and you’re posting will be guaranteed to be seen by thousands of people and won’t be pushed down by other content in their Facebook feed.
• Bing / Yahoo Pay Per Click – Together this network of search engines is close to 30% of all searches in the world and shouldn’t be ignored. It’s also skewed toward an older demographic. Just like Google Adwords, people are searching for your product or service and you just need to pay per click to be found. This tends to be much less then adwords by almost 75% less in the average cost per click.

Networking Mixers are Effective and Localized

This may sound old fashioned, but it’s always a surefire way to get business over the short and long term. Every city has a chamber of commerce and every chamber of commerce has a monthly mixer. Mixers only cost $15-30 to attend and will put you in front of 50-100+ decision makers.

Local Print Marketing

Print has been dying, but isn’t dead on a local level. If most of your business is local, try placing print ads in the local magazines and newspapers.

Client Upselling

Most small businesses already have clients!!! So why not upsell more to them? It’s a great way to go and can be as simple as calling, emailing or e-mail blasting your current customers with a offer they can’t say no too.

So to conclude, in 2014 the above marketing methods are proven for small businesses and highly recommended by our digital agency. This article is simply free do it yourself tips (DIY), but you’re welcome to contact our agency and get use our professional paid marketing services to help supercharge your small business. Call 310.456.1784 or contact us online for more information about our marketing services.

The post Free Tips for Marketing a Small Business in 2014 first appeared on Vivid Candi.

Contact our Los Angeles based web design agency today for a quote on any custom website design needs you have for 2013! 310.456.1784 or info@vividcandi.com.

The post 2013 Website Design Trends & Technology first appeared on Vivid Candi.

The post Professional Jacksonville Website Designer first appeared on Vivid Candi.

Discuss your website design project with us today. Most website designs range from 5-15k+ in costs and take 2-4 months to develop. Make Vivid Candi your web design agency today. Call 310.456.1784 or inquire online.

The post Website Design first appeared on Vivid Candi.

Make Vivid Candi your website designer today. Call 310.456.1784 or inquire online.

The post Website Designer first appeared on Vivid Candi.

The post Santa Barbara Web Builder first appeared on Vivid Candi.

La pregunta es ? tu cres que tu negocio necesita un Diseño de pagina web para telefonos Celulares?

La respuesta es si, la tecnologia esta creciendo a grandes  pazos, lo que hace unos años era lento e inimaginable, es ahora mas que un lujo..ES UNA NECESIDAD.

Prepara tu negocio para el presente y el futuro, no solo neceitas una pagina web , si no una pagina diseñada para los nuevos sistemas operativos, es decir la tecnologia mobil, no pierdas clientes por que ven tu sitio en un Iphone, y tu sitio es casi invisible.

En Los Angeles Vivid Candi es la opccion mas effectiva solo busca nuestro sitio y compara nuestros clientes y trabajos actuales.

Vividcandi una agencia para ti.

www.vividcandi.com

The post Pagina Web para celulares? first appeared on Vivid Candi.

Vivid Candi, es una agencia de Diseño con años de experiencia, permitenos presentarte lo que podemos hacer por tu negocio, con graficos profecionales y tecnologia al alcanse de tu presupuesto, no dudes en contactarnos para cualquiera de tus necesidades.

Diseño grafico con calidad y creatividad, Vivid Candi.

www.vividcandi.com

The post Diseño Grafico de calidad first appeared on Vivid Candi.