This is a crucial first step in marketing and will help you stay on top of the marketing trends as they change. 

Have you ever thought of your marketing objectives? What are the goals that you have each quarter, monthly, and daily? And then the road map to get you there. Having a marketing agency that specializes in restaurant marketing can help you with this as well. In this blog, I will walk you through how to have marketing objectives in place for your restaurant.

Here are some examples of possible restaurant marketing goals: 

Increase your brand identity:

Allow others to recognize your brand by making yourself known in your area. Boost the number of people who come back. Get a few regulars to come in the door. Increase the average check: the stronger your customer relationships, the more money they’ll spend.

Lead generation:

Lead generation is the process of attracting potential customers’ interest to increase future revenue. Many companies consider it to be an important aspect of their sales process. The first rule of marketing is to know who you’re selling to and who needs or wants what you have.

Brand awareness. Get the word out about your business and its products to individuals who might be interested.

Make yourself known in your community and allow people to recognize your brand.

When someone suggests, “Let’s eat pizza tonight,” you want people to quickly recognize your business as one of the best options out there. That’s what brand recognition is all about.

Because we live in a time when technology is constantly evolving, brand awareness is very important for every business. This is because individuals constantly have a computer in their hands, whether it’s a smartphone, a tablet, or a full-fledged laptop or desktop computer, allowing them to communicate with others in a matter of seconds.

This could work in your favor or against your business. It all comes down to how you use it and how you adapt to these various technological advancements. Being proactive in brand marketing via social media will increase the brand experience for current customers while also converting potential customers into loyal brand followers, and new customers coming to your restaurant.

Here are some tips on how to generate brand awareness:

Use third-party review sites to your advantage.

Ratings and reviews have never been more significant in today’s digital platform, where anyone can be an online critic. Restaurant owners should use online reviews as strategic marketing tools because the majority of the people trust others’ experiences.

Build a social media marketing plan

Restaurant owners may use social media to set the tone and flow of their business, make new connections, and maintain a devoted customer base. But it’s more than just publishing a couple of times a week on Facebook or Instagram; it necessitates a creative, strategic plan that connects and encourages customers.

Spend time developing a social media marketing strategy that aligns with your company’s objectives such as.

Ø  Your Ideal target market And how to reach them

Ø Which  Social media platforms to use

Ø  The tone and voice of your business

Brand consideration: Getting prospects to think of you.

 If you have a strategic marketing plan you can get prospects thinking about you as the choice for where they eat. The more they see your brand your colors, the food, hear about your restaurant the more they will be thinking about you ongoing.

Create a name for yourself in the community. Make sure locals know you!

Whether it’s a postcard or a brochure this method has been a proven method in bringing in new clients to your area.  You might want to include this in your restaurant marketing goals. Using special deals and coupons to attract new clients is a very efficient strategy. You can also optimize search engines by registering your restaurant’s website with local directories and keeping local listings up to date so that consumers can find you when they need to.

Sales: Persuading customers to go to your restaurant and buy from you

Turn your current customers into brand ambassadors.

Existing clients might be your most powerful promoters. Treat them well, and they’ll tell their friends about how great your restaurant is. When customers come to your restaurant, try to remember who they are, what they ordered previously, what reviews they left, and how you assisted them. You can collect this information from your customer database.

You can also use social media as an ambassador is find local ambassador influencers for your content and brand awareness.

Try to offer new foods to them and ways they can promote your restaurant and food into the community. They will feel needed and cherished as a result of such efforts.  Regular consumers generate greater sales for restaurants than new customers. As a result, customer retention becomes critical. Your regular customers will promote you through word of mouth and by bringing friends and family to your restaurant, which will help you improve sales. Getting your consumers to return will always be your greatest triumph! 

Give them a reason to return whether that be a discount when they bring friends and family or a coupon on their next order.

Upselling to increase sales

Regardless of how well your restaurant is doing, there’s a good chance you’d like to raise your sales. Upselling at restaurants is one of the simplest methods to do this. It’s the process of persuading clients to upgrade their existing purchases or purchase more things. Upselling is the most popular tactic used by restaurants to increase earnings. You can also give away complimentary samples of the new items you’ve added to your menu to boost restaurant sales. Customers will notice these dishes as a result of this activity, and they will be more likely to request more.  

By asking your consumers if they need anything else or would like to add on or any extra food to take home with them. A simple question like this can compound over time and add more sales to your restaurant business.

These are marketing strategies that you can utilize to reach marketing objectives for a restaurant. Using these marketing tools and methods can help you save a lot of time and effort in improving your business. It’s a lot easier to determine the proper path for your restaurant and the right message to send to your clients if you’re completely clear on your marketing objectives.

If you need help with your marketing objectives for your restaurant as well as a plan book a call with vivid candi. You will receive a free custom call for your restaurant business to help you out with marketing objectives and strategies to reach your goals. 

The post Establishing Marketing Objective For Restaurants first appeared on Vivid Candi.

If not, you’re probably wondering what this term means. The “phone eats first” concept is exactly how it sounds. It means that once the beautifully plated food arrives at the table, the first to capture its deliciousness is the cellular device. Yup, it has become customary for the phone to snap a photo of the fresh, steaming plate of food while the humans at the table pause and hold their appetites in anticipation of the perfect snapshot.

This phrase accurately describes the era we live in and how restaurant photography has evolved to hold restaurants to a new standard. Now more than ever, the every-man holds the power to advertise how appetizing their dish looks through digital media. Today, a large part of a restaurant’s success is based on their aesthetic and social presence on digital media. If their Instagram grid looks neat, cohesive and appetizing, the more attractive the food will be to the consumer. As a result, mouth-watering, high quality photos organized into a beautiful grid will lead to more followers and ultimately more foot traffic. 

When shooting your plated food and adding filters and emojis for social media posts, keep in mind these five simple rules: 

Five Rules of Restaurant Photography

1. Take A LOT of Photos

To get the perfect angle for your Instagram post, try taking about fifty to one hundred photos per plate. Though this may seem overwhelming, the more photos there are to choose from, the better the Instagram layout will look. 

2. Have Options

You may be marketing for a steakhouse, but don’t forget about the vegetarians! Indeed it is important to aim for a specific audience, but you want to have a variety of food options on your Instagram. Show the appetizers, salads, main courses, lattes, and desserts. When laying out your Instagram feed, make sure to rotate between the different items. You don’t want your followers to get tired of following your account because the posts are too repetitive.

3. Incorporate Things Other Than Food

There truly is no such thing as too much good food! But, when it comes to Instagram feeds, make sure to have other photos on the grid. If a restaurant’s Instagram consists of only food, even if the food is five-stars worthy, it will begin to be overwhelming. The goal is to keep the feed consistent and neat. Restaurant photography is more than just photos of food. Images that capture the ambiance of the restaurant and its customers will create more balance on the overall grid, and portray the full experience that a customer can imagine themselves having, motivating them to give the restaurant a try.

4. The Key to Great Restaurant Photography

In order to achieve restaurant photography success its extremely important to focus on different angles, backgrounds, and lighting. As previously stated, posting different plates of food and keeping Instagram feed interesting is important. Along with that, it’s crucial that the photos are taken from good angles. If you only use one angle, the feed with get boring. Using multiple angles, different backgrounds and great lighting is key to perfect restaurant photography and media posting.

5. Be Interactive

In order to keep your followers engaged and interested, post polls and photos that they can comment on. For example, if you post a poll on your story, you can ask what your customers’ favorite entree is and then use that information in your next post. Or, you can post a photo of the restaurant building itself and ask where your followers want to see another location. By doing this, you will keep your audience interested while also increasing your engagement.

To learn more about working with our marketing agency for food photography or to build brand awareness. Check out some of our Restaurant Marketing portfolio here. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post 5 Rules of Restaurant Photography first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

The post Advertising Firms in the Digital World first appeared on Vivid Candi.

A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world.

We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to students, to your favorite local restaurant, utilize social media channels to communicate with people. These channels are today’s potential in creating the best content and reaching the right people at the right times.

As a social agency, we cultivate and increase the voice your brand or company and place it at the top. We create meaningful stories to bring your brand to life, to create engagement, and target your audience.

Your brand is the heart of our social agency. Our marketing team, graphic designers, and web developers work hard to produce the best, emotionally engaging content to help shape your brand.

How we do it?

#1 Maintain a consistent brand image

As a social agency, we manage all of our clients social media accounts. One key factor to our success is maintaining a consistent brand image within the different social media platforms (ex. Facebook, Instagram, Snapchat). While each platform has a different environment, we know what content to post to keep it fun, friendly, and consistent with the company’s image and appealing to the audience. By doing this we provide valuable information to the audience that will make them love your brand.

#2 Follows

One of the most important elements of social media is the follows. As a social agency in Los Angeles, we will create the best results in your company. By reaching to different people, we increase the amount of followers in days. Our social agency goal is to connect with real people who are passionate about the different clients we have. This way they can engage and become loyal to the brand.

#3 Hashtags

Hashtags is a key element in the social media world. Our social agency is always on the top of this. We know what people look for, what hashtags are more appealing depending on the brand, and what people are interested in. We know how to target the audiences through hashtags and how to increase your traffic and engagement through this. We are #experts in this field and our results are just a small proof of this.

#4 Influencers

When it comes to our clients, we always position them at the best level. We get close to the customers and show them what they want to see. An excellent way to do this is through the use of social media influencers. By reaching to people who personally connect not only with the brand, but with the same audience, our clients have improved their social media game. As a social agency we drive social success further than ever before.

#5 Track and measure everything

Social media content is nothing if there is no track or measurement on the progress and end results. At our social agency in Los Angeles, we are experts in this. We know how to test market, create the best content and have successful results. We know when something is not working and how to change it immediately to get your social media engagement to its maximum.

At Vivid Candi, social agency in Los Angeles we are consistent, authentic, and goal-oriented. When it comes to you and our clients we give our 110% to deliver the best results. The social media world is in constant change and we are right on it.

The post Vivid Candi: A Social Agency in Los Angeles first appeared on Vivid Candi.

Life at Vivid Candi is all about you.

We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that has successfully executed thousands of advertising campaigns all over the United States and we are currently expanding to Latin America.

Working at Vivid Candi is a whole experience. From working with top clients to all the fun we have in the office, we are a nationally recognized creative agency based in Los Angeles, composed of the best talent. Vivid Candi strives for better than “success”. We want vivid results that will inspire others. Our team is full of creative minds who collaborate together in our headquarters in Malibu.

In our creative agency in Los Angeles, we develop the best in-house work. We are web developers, digital marketing experts, professional graphic designers, professional video producers, coders. Together we create a team of riven and passionate leaders, who love the work they do. Advertising and marketing is not our work, is our passion and our life. Is what we love.

Creativity + Technology

Our creativity expands beyond horizons. We infuse our creativity with our passion, knowledge, having a competitive advantage over other creative agencies in Los Angeles. We know creativity matters, but by our use of technology we make it stronger.

Everyday we work to solve clients’ challenges. We value people and their brands and we treat them equally. Our creative agency gives people a compelling reason to care and desire brands. Through our creativity, we find the right way to deliver results and with technology create personalized experiences for each brand. Creativity is our main ingredient, but the latest technology is the secret sauce.

Our creative agency in Los Angeles delivers powerful, creative ideas that give the perfect competitive edge and with technology we amplify this creativity. There are no boundaries. Our ideas are limitless and endless.

We are strong believers in the life of a brand. We don’t want brands to just live for a couple weeks or months meanwhile the campaign is executed. We want brands to live forever. This can only be done with an agency like ours. Filled with great listeners, thinkers and storytellers, who have the ability to change a brand into an experience that the audience will remember.

Not just another agency

We are driven by passion, delighted by creation, filled with emotion, consumed by inspiration, and fueled with success. Our creative agency in Los Angeles resonates with people and their lives. We place ourselves in the mind of the consumer with each piece we create. Without our talented team we are nothing, and with our amazing clients we are everything.

Sincerely,

The Vivid Candi Team

The post We are Vivid Candi – Top Creative Agency in Los Angeles first appeared on Vivid Candi.

A food photographer is one who uses the right techniques, efforts, and creativity to create attractive images of food. A food photographer captures the essence of “we eat with our eyes first”.

Find the best food photographer

Finding a professional food photographer can be difficult. A food photographer needs to have the right techniques to understand what to capture and how to do it. At Vivid Candi, we are experts in food photography. We have professionals that take the perfect pictures for your restaurant business. A great food photographer requires not only deep understanding, but passion about the subject.

Our technique

At our agency, our food photographers always have a great style. We know what elements of design are necessary to give an authentic mood that goes straight to the point: the appetite. We now what colors, textures, patterns, shapes, and lines to use in order to capture the perfect image that viewers will love. We don’t make the views want the food, we make them need the food. At Vivid Candi, our professional food photography executes beautiful food images that will make the viewer’s mouth water and their stomach rumble. We know it is not only about creating a pretty food image, it is about creating that hungry feeling in the viewer. By working with passion and deep understanding of the products, we create imagery that will make viewers want to eat right away.

As part of our process we:

#1 Use the freshest ingredients

#2 Utilize the perfect lighting

#3 Keep it simple, yet amazing

#4 Use the essential props to make your food stand out

#5 Keep the plates and scenery clean

#6 Vary the camera angle to get the perfect shot

Our Work

At Vivid Candi we are experts. We understand our clients and deliver above and beyond their expectations. Food photography is one of our biggest passions. Restaurants are our number one clients. We work with restaurants all over the United States, and we run the marketing and websites for 90% of restaurants in the beautiful city of Malibu, where our office is located.

Our food photographer specializes in creating the perfect scenery for your food. Food photography is utilized in many areas. Either for amazing and visually pleasing social media posts, advertisements, for website content, for menu, and many more.By using a methodical and professional approach, we pay attention to every detail. Including lightning, background, camera angles, composition, exposure, props, and color variety. We will create mouth watering results that will make the food look incredibly tempting.

Take a look at our food photography portfolio, you will want to eat right away! Bon appétite!

The post Need a Food Photographer? We got the best first appeared on Vivid Candi.

As a full digital marketing agency in Los Angeles, we are aware of the ongoing and changing trends. We know how to understand the mind of the consumer and especially how to target them. Our commitment to excellence, our energy, and passion for what we do, set us apart from other marketing agencies in Los Angeles.

With 18+ years of experience, we have served thousands of clients that have successfully seen the results. All our work is don in-house at our Malibu HQ. Our marketing agency designs the best marketing strategy plans to make your business grow and keep succeeding.

As a marketing agency in Los Angeles, we believe in innovative and well-thought marketing strategy plans. So how do we do it?

We believe that every successful business has a successful marketing plan behind it. As a marketing agency in Los Angeles, we like to take steps in creating the perfect marketing strategy plan.

The marketing team at Vivid Candi has full experience in this area. There is no successful marketing agency without bright and smart ideas. We like to brainstorm; and we believe there is no bad idea. All of our marketing team’s ideas are combine into one innovative and triumphant big idea.

As a marketing agency in Los Angeles we know that a marketing strategy plan is never complete without having cleared out the goals and strategies that will be implemented. The goals have to rationalize with the resources and with our clients. We also take a look at what will work long term for our clients.

When it comes to marketing it is essential to define and know well the target groups for all the different clients. Through this step, our marketing team conducts more research on the consumers needs, wants, and preferences. Lastly, the marketing team strategically sets up the budget for the different areas of the marketing strategy plan.

But what makes us so special?

Our marketing agency in Los Angles is 110% committed to excellence. We are driven by the passion, the experience, and fun we all share by working together everyday. From our long marketing meetings, to our fun days surfing together, we know the real work-life balance.

Vivid Candi is one of the top full digital service marketing agencies in Los Angeles. It is not surprise we got amazing and high-quality clients.

The post Marketing Agency in Los Angeles first appeared on Vivid Candi.

Food photography is all about capturing the food’s best traits and its deliciousness. A good food photo provokes people a desire to buy or order that specific food. In food photography, colors and textures should be enhanced. This means taking photos from the right angles, making your customers’ mouths water.

Our professional food photography skills will allow you to have the perfect photos in your menus or websites. We will present your food in the best possible way. Great looking food photography, looks as good on your website as it does in your menu items or in your restaurant. A beautiful set of food photography can really give you that advantage you need to get over your competition.

Vivid Candi’s food photography skills:

# 1 Great Natural Light

We know that the best photos are taken with the best lighting: natural light. It will give your food the perfect brightness and it will show the pure colors of the food. When taking food photography with flash, the photo will have a funny-looking glare you don’t want. Our professional food photography services know what you need to make your business grow. We know the light should illuminate the dish from a single angle. Once we’ve found that perfect spot, it’s time to position the food in relation to this light source and get the perfect shot.

# 2 Composition

Food photography is all about the composition. A striking composition will tell what the element is right away. We are experts in the perfect balanced composition. The best rule for food photography is to utilize the concept of rule of thirds. By utilizing this, your image will instantly say what the main subject is. Framing food is just one element of the composition. The ideal food photography is shot from the best angle. Depending on what the product is, the angles will be different. As well as people, food needs to be captured on its good size. At Vivid Candi, we are experts on finding the perfect angle for your food.

# 3 Styling

Another essential in food photography is the way you style the dish. Getting creative with props and with how the food will be presented can be very fun, but also requires a lot of thinking. We have a few tips on how to get the perfect presentation for your food photography. One essential is to choose the plate wisely. After doing so, food photography also requires adding personality with accessories and props that will make your food look exquisite. When choosing the accessories we know how to make it look clean, appealing, and attractive.

At Vivid Candi, we are experts in food photography. We have worked with different restaurants and supermarket stores. We know how to capture the perfect photos and how to help your business grow and succeed.

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The two main reasons people should start using Google Street View is to make your business more available to people and to show your amazing company, restaurant, or location of your choice. It can give you the boost you need to outshine and win over your competitors and it can allow people to know you better. Not only does it increase the customer engagement online, but it is more likely to make people actually go and visit your business.

For instance, people can actually see a 360 view of restaurants, hotels, events, stadiums, houses, or any other place you could imagine. This allows potential or existing consumers to engage more than with just a simple video, text, or image. People can now experience a brand’s offering in a real way. The possibilities of selling, educating, and entertaining are endless.

With today’s technology, this is one of the best ways to increase your growth and customers. People can look in a house before buying it, without having to physically go to the place. People looking at different hotels, can look in the hotel rooms and  common areas and decide what hotel looks more appealing to them. With Google Street View, you can engage and attract customers, build brand awareness, increase social sharing, and increase your web presence.

Today, we live in a technological world, where smartphones and tablets are used everyday by millions of people. Google Street View is an excellent way to take advantage of these technologies and make your business grow.

With such a wide variety of restaurants, hotels, and places to visit, it is often tough for people to make a decision on where to go.With Google Street View, people can experience the location of their choice before actually going. When people search for different places to visit, about 44% of them use google maps and 41% of these searches end up being actual customers.

Google Street View can easily help you gain more visibility. This increases SEO and the engagement of people with your company or brand. You are also more likely to generate twice the amount of interest with a virtual tour, than with just photos.

Different ways you can use Google Street View

# 1 Search neighborhoods

When your are looking to buy a new house, apartment, or go visit a new destination, it is always important to get to know what’s in the area. With Google Street View you can now take a look into the area without actually having to go visit. Look around and see what restaurants or shops are around. Take a look at nearby bus stops, recreational or fun areas to hang out with friends or family.

# 2 Check out transit or parking options

With Google Street View you can now check out how transit is before going to a certain destination and you can even check out if there are any parking options available nearby. Whether you are planning on doing an adventure, going to a restaurant, or just hanging with friends, you will be able to see how much traffic there is so you don’t waste time and get there as fast as possible.

# 3 Look up an address

When you know the restaurant you want to go to, or the mall you want to go shop to, but don’t know the specific address where it is located, Google Street View can help you with this. By looking up the place, you will be able to see the exact address immediately.

#4 Plan Trips Easier

When you plan a vacation with your friends or family, it is always hard to decide on what hotel you want to stay at. Google Street View allows you to take a look at the different hotel options and give you a virtual tour of what it looks like. You can even take a look into the rooms and where you will actually be staying! This will make your decision making easier and give you a deeper look into the hotel, than just pictures or videos.

With Google Street View, people are allowed to get a deeper and more engaging experience of the place of their choice. Business can utilize this tool to engage more with its customers. It allows people to experience brands or companies in a way no other media has ever done before.

This being said, Google street view is an excellent tool to make your business grow.

The post Use Google Street View To Make Your Business Grow first appeared on Vivid Candi.

Here’s a short list of a few amazing restaurant marketing clients Vivid Candi has had the pleasure of working with:

• Paradise Cove Beach Cafe, Malibu
• Stonefire Grill, Chain
• Red O Restaurant, Beverly Hills
• Plate Restaurant, Malibu
• Charlie’s Restaurant, Malibu
• Rattler’s BBQ, Santa Clarita
• Spumoni Italian Restaurants, Chain
• Bui Sushi restaurant, Malibu
• Coogie’s Cafe, Malibu
• Zooma Sushi, Malibu
• Coral Cantina Mexican Restaurant, Malibu
• King’s Hawaiian Bakery & Restaurant, Torrance
• G3 Restaurants, Chain for NFL Restaurants

Those are just a few of hundreds of restaurants Vivid Candi has marketed. Vivid Candi is an expert in restaurant marketing and understands the restaurant industry better than most agencies. With experience marketing restaurants of all kinds, Vivid Candi is an agency that can give restaurants full service from start to finish. From logo and identity development, to menu design, business card design, print ad design, website design, website marketing, social media marketing to video production, marketing strategy and beyond.

Make Vivid Candi your restaurant marketing agency today. Call 310.456.1784 or <a title=”Inquire Online” href=”https://www.vividcandi.com/inquire-online/”>inquire online</a>.

The post Restaurant Marketing first appeared on Vivid Candi.