During her presentation, Anita Hoffman covered a variety of women empowerment topics in Spanish including how women can utilize 4 agreements analysis to feel confident in a male-dominated STEM field.

She went on to also explain “HEVAA” – a holistic acronym that she came up with as a foundation and methodology. “HEVAA” includes a 5-pillar thesis that helps women in tech self-assess and feel equally capable as men in tech, despite the gender stereotypes presented by certain societal circumstances.

H = Humanity. This represents how you want to show up and make a difference in the world.

E = Education. Equip yourself to learn and develop skills on a global level to prepare for opportunities, especially in a world where remote working is becoming normal for the STEM field.

V = Vision. How to envision yourself down the line so you can take the steps toward achieving your highest value.

A = Achievement. How to celebrate small wins and milestones despite society’s lack of recognition for the success achieved by women.

A = Accelerate. Be an agent of change, to advance yourself, your team and your organization. Expand your perspective to view endless opportunities globally and locally that align with your vision and purpose.

Anita Hoffman and Vivid Candi believe in the celebration of women in technology and recognize women as a strong force in steering modern digital marketing and technology on a global level.

The post Vivid Candi’s Chief Operation Officer – Anita Hoffman Spoke at Mexico Women in ICT Network in honor of International Women in Engineering Day first appeared on Vivid Candi.

The ability to market your music is an essential skill that every musician should learn. That said, many musicians don’t fully understand just how important marketing is to their music career. This guide will help explain the basics of music marketing, why you need to market your music, and how to market your music. Thus, if you are an up-and-coming musician trying to make it big, keep on reading.

What is Music Marketing? 

First thing’s first, you need to understand the basics of what marketing music really entails. Music marketing, also known as music promotion, is the process of raising awareness about your music. A lot of people can make good music, but the ones who excel in the music industry are the ones who know how to properly market their music. If you don’t market your music, no one will know that your music or you even exist! It’s extremely important to know how to properly promote yourself and your music.

There are a number of ways in which you can market your music. It can be as simple as talking to people and letting them know you make songs. However, living in the digital world we all live in today, you can turn things up a notch. Bigger marketing efforts including performing gigs, getting on TV, and letting people on various social networking platforms know what you are all about. To learn more about this, keep on reading.

Why You Need To Market Your Music

You may be asking yourself: why do I need to market my music? Well, the most simple answer, is that if you don’t market your music, no one will know it exists in the first place! How many sales or fans do you think you will have if people don’t know you make music? Let us answer that for you: none! You can record thousands of songs and have the best album in the world, but if you don’t effectively communicate this message to people, it will be worth nothing. Music marketing truly can make or break your music career. Let’s break music marketing into 2 main categories: online and offline music marketing. 

Online Music Marketing

Online music marketing is the most commonly used nowadays. Although using social media as main platforms for promotion is good, you also want to reach these places:

• Big websites 
• Online radio shows 
• TV networks 
• Music forums
• Youtube Channels
• Facebook and Twitter pages 

Why? Because these places can allow you to reach a much wider audience. You also have to make sure that these platforms are catered to your genre of music. If not, you won’t be targeting your desired audience. 

Offline Music Marketing

Don’t make the mistake of only marketing your music online! A big part of your audience can be reached through other strategies such as: 

• Performing at live music venues 
• Street performing and selling promotion
• Flyers in music shops and anywhere else where you think your audience is 

Important Factors for Music Marketing

In order for your music marketing to be effective, you need a few things:

1. Strong brand: creating random music is not enough. You need to build your own brand. Who are you? What do you want to represent? What is your message? Why is your music worth listening to? You can easily create that branding through your social media platforms by being consistent. It is also important to have a catchy artist name which you can turn into a logo. 
2. Target audience: Next, you need to determine who your fans are. What type of people like your music in terms of demographics, psychographics, and more? And most importantly, how can you reach them? 
3. Engagement: Engage with your audience! Make them feel valued and build trust to have a loyal fan base. Don’t expect them to come to you. Find them and interact with them. 
4. Keep making good music: Don’t think that by launching one single you are going to be the next top pop music artist. You will need to continue producing music in order to build your brand and your credibility. Have a strong music portfolio. This will help you to get on radio stations and TV networks, and even increase your chances to sign with a big music label. 
5. Be professional and committed: If you want people to take you seriously, you will need to show some professionalism. No one wants to work or deal with unreliable people. Music marketing is your opportunity to show your commitment to your music career. Take yourself seriously. Believe in yourself, and people will too. 
6. Be active: Posting your music video on Youtube and sharing it on social media is not enough. Get up and go meet people! Try to perform at events, get on a show, sing on the street if need be! Maximize your exposure and connect with people. 
7. Be unique! The music industry is extremely competitive. You need to find a reason for people to listen to YOUR music. What makes you different? Tell a story, and promote it. Share something with your audience that they haven’t heard yet. Promote yourself as different and intriguing. Use music marketing in your advantage to define your music. 
8. Lastly, be patient. Music marketing is challenging because of the high competition in this industry. Don’t give up. If you put in the effort and are truly passionate about your music, you will achieve your goals. 

Music Marketing at Vivid Candi

As a full-service digital marketing agency, Vivid Candi has experience in music marketing. We have worked with lots of artists in various genres grow their social platform and overall digital presence.

Only Jame

One of our most current artists, Only Jame, a new RnB artist, is using our music marketing services to promote his music. Because Only Jame is an up and coming artist, we began by first focusing on his social media strategies to grow his online presence and credibility. We’ve helped him establish and increase his brand awareness across a variety of different online platforms including his Youtube Channel, Instagram, and Facebook page. Simultaneously, Only Jame has been hosting live shows and continuously engaging with his audience. We’ve seen a tremendous amount of growth with his online following. As Jame grows, we are hoping to promote him on local radio stations and TV networks. 

Taylor Grey

Another artist we have worked with in the music industry is Taylor Grey. When we started with Taylor, her Youtube videos had <50 views, and within a matter of a couple of months, we were able to get three videos to 1M+ views. With our research and experience, we were able to post and promote two videos that gained a lot of traffic. In addition to Taylor Grey’s YouTube Channel gaining a lot of traction, Vivid Candi also helped increase traffic to her website, Instagram, Facebook, and Twitter.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. Visit our website to learn more about how our agency can help you with all of your music marketing needs. Be sure to check out Vivid Candi’s Instagram to see how the agency operates via social networking/media.

The post Music Marketing in 2020 first appeared on Vivid Candi.

In today’s technology-savvy world, digital marketing is a crucial aspect of having a successful company. Digital marketing is a component of marketing that utilizes internet and online-based digital technologies to promote products and services. Moreover, digital marketing uses creative and technical marketing strategies to benefit your business. As a business, your overall goal is to find the best strategies that will bring the biggest ROI. Hiring a full service digital agency can be extremely beneficial in this process. A full service digital agency, like Vivid Candi, can help you achieve your company’s goals including more brand awareness, more leads, more website traffic, more conversions, and even increase sales.

Finding An Agency That Does It All

Digital marketing includes many components that require lots of time and knowledge. Why stress when you can hire a digital agency to do all the work for you? Now more than ever, it is so important for your business to be able to grow online. If a company isn’t taking advantage of all of the options to develop their presence online, it is a missed opportunity.

The key is to find an agency that can offer a multitude of digital marketing services to increase a company’s digital impression. Every digital marketing agency is different and may offer different online marketing services. Full service digital agencies often offer more services than every day digital agencies. When looking for the right agency, we highly recommend hiring a full service digital agency so you don’t have to worry about finding a second, third, or fourth agency to complete various tasks.

Why Your Company Should Hire a Full Service Digital Agency

At Vivid Candi, full service means we can handle any marketing task from start to finish. Strategy to budget to production to execution. We have in-house resources for graphic design, web design and development, photography, video, and more. As a leader in SEO, website conversion, and Internet marketing services, our full service digital agency prides itself on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients. Moreover, our team of experts also specialize in SEM, PPC, email marketing, app design, and more! Whether you are searching for a full service digital agency to improve your ranking in search results, redesign your website, or revamp your content marketing strategy, our award-winning team and customized marketing strategy plans are the perfect fit.

With so many businesses on the same platforms, competing for attention from the same audience, it’s important to find ways to stand out. This is when a digital agency can assist you with your unique digital presence and reach to ultimately see optimal results. Together, we will work with your company to create a plan that will help you reach your goals. We will help establish an online presence that will distinguish your brand from a rest, set goals in order to see progress, and will undoubtedly meet and surpass them. Our goal as a full service digital marketing agency is to really get to know your company and help you achieve the best outcomes.

Why Vivid Candi?

Vivid Candi is a full service digital tech agency with a 360-degree approach to digital services. With over 21+ years of experience in digital design, social media marketing, web design and development, and more, we have a lot to offer. What makes Vivid Candi unique is that it was one of the first to pioneer the industry as it anticipated the transition from print to digital marketing. The Vivid Candi team is full of hard working, experienced, and talented professionals with many resources. Vivid Candi executes carefully constructed plans including both creative and technical strategies online. Moreover, Vivid Candi’s agency provides a large range of services to its clients.

It is one thing to have the resources, information, and goals, but another when you have the right team to bring your company’s digital presence to life. When done correctly, the right team can put together their talent and strategies to capture the desired audience, increase web traffic, boost brand awareness, grow sales, and ultimately expand a company. For over 21 years, Vivid Candi has assisted more than 7,500 clients by providing an abundant amount of resources. Vivid Candi’s business is meant to assist any brand who is looking for growth in all things marketing, branding, apps, social media, websites, SEO, PPC, content. Anything digital, Vivid Candi can offer as a full service digital agency.

Digital Marketing Today

Digital marketing applies to all endeavors that promote brands on all things that have to do with electronics and the internet. Today it is simply not enough to occasionally run an OOH ad or banner display ad here and there. A full service digital agency utilizes its broad spectrum of services to apply their resources to marketing and advertising on many online or electric platforms. Whether it be content creation, video production, web/app development, marketing or advertising strategies, social media, or anything else regarding those topics, agencies such as Vivid Candi can support your business.

With the right digital agency, significant benefits can be seen. It would be unproductive and potentially damaging to have your company manage advertising, marketing social media, SEO blogging, emailing, and all other tasks having to do with marketing. Leave your company’s marketing tasks to the experts. No matter where a company is at in their professional journey, Vivid Candi can significantly boost their online presence using many powerful and beneficial plans in good time.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. And be sure to check out Vivid Candi’s Instagram to see how the agency operates via social networking/media.

The post Choosing the Right Full Service Digital Agency first appeared on Vivid Candi.

By definition, copy is writing that sells, so it must be compelling to an audience. An effective copy is an essential component in establishing credibility and trust while clearly pushing out important information about a product or service that gets people talking. The copy must be a mixture of art and science combined. Dealing with artistic advertising, the copy has the chance to not only be practical and persuasive, but also aesthetically beautiful and creative. On the other hand, writing an effective copy is considered to be a science due to the rigorous predictability research, trial and error tests, and development tactics that is involved.

The main purpose of a copy is to focus on selling the product and positioning it adequately to a targeted audience. To add on to that statement, even the legend of advertising himself, David Ogilvy, said, “A good advertisement is one which sells the product without drawing attention to itself.” Therefore, even though there are multiple styles one can implement while writing a copy, they each must follow a few simple steps to make it effective.

1. Use Simple, Everyday Words

To write an effective copy, you must make every single word count. Readers do not want to scrutinize over difficult, lengthy words; instead, they would much rather read a brief paragraph that clearly gets to the point- fast. So free your copy from any hyperbole, fancy words, slang, and abbreviations to make sure the language is clear, universal and understandable to all.

2. Be Clear In Your Communication

Stop flooding your readers with information that they do not need! Being concise with your message of the most important aspects of the product will allow your audience to digest the information easily without confusion. Save the extraneous details for long form advertisements and cut the fluff for an effective copy!

“If you can’t explain it simply, you don’t understand it well enough.”

Albert Einstein

3. Understand Your Product

In order to write an effective copy, you must be knowledgeable about the product you are trying to highlight and sell. This means that YOU must take the reigns and do some research on your product. This research includes studying the benefits the audience will obtain from using the product and the possible shortcomings they might experience as well.

4. Understand Your Competition

In order to sell your product, you must know what sets it apart from the other sharks in the red ocean. In other words, what unique value does your product bring to the table that your competition cannot offer? Once you weed out your opponents, you will be able to effectively write copy that positions your product in the best light possible.

5. Be Approachable

To write an effective copy, you must not only be a source of relevant information but also a friendly connection. This means that you should regularly engage with your customers in person, over the phone, through social media channels, etc. Remember, in order to establish a loyal audience, you want to build trust through open and personable communication. 

Different Types of Copy

Although every effective copy demonstrates both clear communication and simplicity and is knowledgeable and approachable while positioning a product, there are still many different styles of copy. Three of the most common styles include Plain Copy, Conversational Copy, and Storytelling Copy.

Plain Copy

Sometimes the most effective and time efficient way to convey a message is through plain copy. Free of gimmicks, exaggerated language, or noise, plain copy is a basic approach to introduce a product and get the job done without any unnecessary details. 

No flare. No pizzazz. Just Facts.

Conversational Copy

Conversational Copy is another straightforward approach, but this time it tries to empathize and relate the reader to the copywriter. It focuses on relatability and a “you and me” conversation. Picture a salesman selling a product and attempting to win over the entire audience – that is conversational copy.

Storytelling Copy

Ah, who doesn’t enjoy a story? We, as a society, are intrigued by the experiences of others and love to relate them to our own. Writing an effective copy through storytelling includes an introduction to a problem, the conflict the protagonist experiences and suffers through, then the ending resolution that solves the initial issue at hand. The resolution is where you have the opportunity to place your product as the ultimate solution to fix the problem. In turn, you are establishing the credibility of your product through creative storytelling.

Overall…

Overall, while writing an effective copy, you must be aware of why you are writing it in the first place- to… INFORM, PERSUADE, AND SELL!

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post How To Write An Effective Copy first appeared on Vivid Candi.

As Digital Marketing skills are increasing in demand over the years, working with a digital marketing agency is becoming more popular. The reason it is gaining traction is because it offers a business the opportunity to evolve their brand by gaining access to a wealth of niche skills, resources, and talent that aligns with their commercial goals.

Still not yet convinced? Well, here are…

5 Reasons to Work with a Digital Agency:

1. Gain Access

When you pair up to work with a digital marketing agency you, the client, will be able to be in touch with an entire team full of individuals who specialize in technology, social media marketing and digital strategy. A team full of creative minds comes with access to external persinal who can also help establish your brand  and build your business from the ground up. A digital marketing agency can also help you get in touch with local and national social media influencers to help endorse your brand and gain awareness.

2. Get Resources

A digital marketing agency that is already well-known and trusted has an abundant amount of resources right at their fingertips just waiting to assist you. Each individual on the team brings in certain talents that will help create your marketing plan start to finish. If you need a social media manager, you are set. If you desire a creative, tech-savvy web designer, no problem. Are you looking for an expert in SEO, branding, and blogging? Well, you are in luck because established digital marketing agencies have got you covered!

3. Enjoy the Variety

Instead of just having one individual review your work and help market your brand, you will have a plethora of individuals who come with diverse skill sets to aid in the development process. The team as a whole is constantly collaborating and brainstorming ideas to then communicate to you, the client.

4. Gain Insight

A digital marketing agency consists of a team full of professionals in their field of work. They have a laundry list of experience working in marketing research, web creation, and digital strategy and can provide you with their expertise. Allow these individuals to guide you through the step by step process in how to build your business efficiently.

5. Human Connection

Last but certainly not least, working with a digital agency can assist you in creating meaningful connections and relationships. This type of networking will not only catapult your business to the next level, but it will also fuel your own personal resume. The more you grow your social capital, the more new opportunities and new customers you will receive in the long run.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post Working with a Digital Agency first appeared on Vivid Candi.

It’s age old wisdom that “shopping around” is a must when it comes to purchasing a car. Prospective buyers who were smart, would go from car dealership to car dealership is search of the best deals. This was seemingly the only way to make sure that you were getting the best deal. However, today’s car buyer acts much differently than those of the recent past. Today, prospective car buyers make their decisions in the same way they would approach shopping for products such as shoes, shirts and accessories. Nowadays, it is almost guaranteed that car buyers “shop around” online before walking into a dealership. Therefore, the online impression of a car dealership must reflect the wants and needs of the new age car buyer if they want to convert to a walk-in lead. This is why it so crucial for car dealerships to improve their digital marketing and SEO.

Why Car Dealership Digital Marketing Is So Important

The digital age has made online purchasing so secure that brands like Tesla are structuring their whole business model around online ordering. In the near future, most brands will make it possible for you to complete the entire car purchase online. For years now, we have been able to customize the design, color, trim, model, and more using online tools from car brand and car dealership websites. These trends are leading more and more people to spend their time “shopping around” for cars–– online. According to Autotrader, car buyers spend 59% of their time researching online. Typically, people trust the information they find online more than they trust a car salesman.   

Furthermore, most car buyers are undecided when they start the shopping process. Many have little brand loyalty and simply want the best deal. Moreover, car buyers have even less or no loyalty to car dealerships. In a scenario with two Volvo dealerships, most buyers would purchase from the Volvo dealership in the next town over if they had a better deal there than at the Volvo in their own town. The power of online shopping makes this even easier, which is why car dealerships have to implement very strategic integrated digital marketing campaigns if they want to beat out the competition.   

What is Car Dealership Digital Marketing

In any marketing campaign it is so important to be seamless and succinct in order to yield the greatest impact on customers and other stakeholders. A marketing campaign should be very clearly integrated and have a common theme and message on all of its content. Digital Marketing is no different; and nowadays, all good marketing campaigns include digital content which should seamlessly integrate with all the other content in the campaign. All the same goes for car dealership digital marketing. A car dealership’s non-digital marketing efforts should be very clearly integrated with their digital efforts in order to create a holistic campaign.

Digital Marketing for car dealerships should include the use of social media advertising (Facebook, Instagram, Twitter, Pinterest), web design, blogging, Google AdWords, search engine optimization, video advertising, influencers and other viral approaches. Social media advertising can be very crucial to broaden your reach and increase brand awareness and trustworthiness of your car dealership. This is especially true when you align your dealership with social media influencers. The web design of your car dealership is also very important. Most users visit a new web page for less than 10 to 15 seconds. Therefore, grabbing their attention quickly is so important. If the design of the page isn’t appealing–– people will leave. If the user interface is difficult–– people will leave. If they don’t see options to find what they want quickly–– people will leave.

Furthermore, blogging, Google AdWords and SEO are more useful tools for car dealerships to use in order to promote themselves. The integration of these tools will aid in making it easier for potential customers to find you. The level of competition and buyer fluidness make it extremely difficult for car dealerships to secure loyal customers. Therefore, you need to make it possible for customers to find you first, before they find the competition. Increasing your SEO using consistent blogging and Google AdWords will help optimize your online webpages. In doing this, your webpages will pop-up more frequently in search engine result pages. (SERPs).

Car Dealership Digital Marketing Campaign Content

Check out some great digital marketing content that car dealerships in the area have successfully implemented. Volvo brands itself as the safest car on the road. So it comes as no surprise that they are very popular with families. Typically, the mother of the household has a lot of power in big buying decisions. We found out that 1 out of every 3 customers at Volvo Cars of Santa Monica were moms or expecting moms. Therefore, creating campaign content around mothers was perfectly fitting to yield a great ROI. This Mother’s Day ad reached over 18,000 people on Facebook.

Another example of some great digital marketing content is with the use of an influencer, Morgan Harvill. This Instagram post is an example of a brand collab with Fiat of Santa Monica. This post received about 17,000 likes and certainly reached a whole lot more Instagram accounts. Morgan has 334k followers on Instagram. Influencers can have a strong impact on potential customers because they are perceived as trustworthy. They are seen as separate from the brand; and therefore, people see their endorsement as a positive review of the brand.  

Car Dealership Digital Marketing at Vivid Candi

At Vivid Candi, you can be assured that we know how to spot consumer trends, buying habits, wants, and needs. We have done it before, and we will continue to do it again for our existing and future clients. The campaign content displayed above was from our own digital marketing campaigns for some of our car dealership clients. At Vivid Candi, we enhance and promote car dealership online presence, allowing our clients to reach wider audiences within their carefully segmented target market(s), which we help define through test marketing and scaling measurable results. As a full service digital agency, we will not only help your car dealership join the digital age, but thrive within it.

The post Car Dealership Digital Marketing first appeared on Vivid Candi.

Progressive Web Application (PWA) Development is probably the most important thing you can do for your website and your business. Although it sounds complex, PWAs are essentially checks off a checklist to drive more traffic to your website.

What is a PWA?

A great question indeed. While Progressive Web Application (PWA) Development sounds like super complex internet stuff, it’s fairly simple in theory. The crazy-programming-computer-y stuff is left to our experts here at Vivid Candi. PWAs just make sure that your website is in top condition for the traffic that it will receive. PWAs are a system for ensuring the reliability, speed, and engagement of a users web experience. Basically, PWA ensure that your website is top of the line — and if it is, then you will receive tons of benefits from the interface.

Developing the Reliability

One important part of Progressive Web Application (PWA) Development is the reliability of your website. Progressive web app developers (ie Vivid Candi) pre-cache (fancy term for pre-load) the web page so it’s already loaded and ready to appear instantly as soon as someone opens the web-page. Needless to say, this is great because users can now browse your page with no internet. If you load the webpage while on the internet, the page will be preloaded already if you lose your connection. This is also great for super slow wifi speeds. Although the connection may be iffy, your PWA compliant web page will still load. A huge plus for reaching those with slower internet speeds.

Loading time

Progressive Web Application (PWA) Development plays a huge part in the time your webpage takes to load. As many as 53% of all internet users will click off a webpage if it takes more than 3 seconds to load! A mere 3 seconds. You could be loosing 53% of your traffic solely based on a slow loading time. Our developers at Vivid Candi do their thing on the programming side of your webpage so you don’t have to worry about whether or not your page is loading quick enough.

Web Compatibility

In order for your website to be a progressive web application (PWA) development website, it needs to be able to comply with all different types of interfaces.  When programming a web app, there are different codes that programmers use to “tell” the web page how to behave when it is opened by different browsers. The same URL needs to behave differently when it’s opened on a laptop vs a mobile device. Our developers program your website so it’s perfectly compatible no matter which user interface is opened.

Progressive web application (PWA) development websites also allow you to send push notification to your users. In the same way that your phone or laptop alerts you to certain apps you subscribe to, now websites can do the same thing through PWAs.

The post Progressive Web Application (PWA) Development first appeared on Vivid Candi.

It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car dealership success, you can bet that marketing agencies are behind it all.

To keep car dealership marketing relevant, you need consistent new and fresh marketing materials, and the manpower to deploy those ideas. Having your secretary post on the business Facebook page isn’t cutting it anymore. To properly advertise your car dealership, turn to the experts.

Vivid Candi is going to let you in on some of our most effective car dealership marketing strategies. Volvo Cars of Santa Monica has been our client for less than a year, yet we have already permanently doubled their brand awareness. We measure brand awareness by the amount of leads that are generated by our marketing mix efforts.

A Holistic Approach

Here at Vivid Candi, we offer holistic and complete approaches to marketing your car dealership. We don’t focus on one aspect of marketing, we promote your dealership in all areas: Google AdWords, web design, social media advertising (Facebook, Instagram, Twitter, Pinterest), blogging, search engine optimization, video advertising, influencers, and viral approaches. By broadening our reach within your target audience, brand awareness for your car dealership is going to increase substantially.

See for Yourself

Don’t just take our word for it. Check out the impact our car dealership marketing efforts have had. Volvo has an excellent reputation for being the safest car on the market. No surprise that Volvos are extremely popular with families. We found that 1 out of every 3 Volvo Cars of Santa Monica customers were moms or soon-to-be moms. So with that target-audience data, we targeted campaigns towards moms by using mommy influencers around LA. We also collaborated with other brands that catered to moms, knowing there was great overlap in their target audiences.

Vivid Candi ran this ad that reached 18k+ people

The comments say it all

Mommy Influencers for Car Dealership Marketing

‘gram // @principessa.stella for Volvo Cars of Santa Monica

We reached out to Los Angeles influencers who have kids to see if they would like to collaborate with Volvo. Stella is one of our influencers who has generated lots of interest and leads for our client by influencing her massive following to buy a Volvo from Santa Monica.

Here are some of the comments on the above post.

Influencer marketing has changed the way we market car dealerships. It’s common knowledge that influencer marketing is the one of the most effective marketing strategies.

via hubspotmarketing.com

CTR, or click through rate, the action that a viewer takes by clicking on a link that leads to our clients website or social media page, is much higher with influencers than any other marketing channel.

Research indicates that to successfully use influencers for marketing, you need to really understand all aspects of your target audience. After analyzing lots of data, we knew that Volvo’s secondary target audience is mommies in Los Angeles. We also partnered with @outcastcity on Instagram and compensated her to post a picture of a Volvo, and tagging Volvo of Santa Monica.

Check it:

@outcastcity mommy influecer

Brand Collaborations in Marketing

Another impactful way to market your car dealership is collaborating with brands that have similar goals or target audiences as your car dealership. We recently had Volvo of Santa Monica collaborate with our other client, 10 to 12 Baby Lounge, a store also targeting Moms in LA.

By having these two brands collaborate, we increased brand awareness for both, creating a mutually beneficial incentive program for business and customer! In order to maximize the effect of car dealership marketing, you need to be in expert in both current trends, like influencers, but also the science behind it all. We pair our fresh and new ideas with tried and true SEO algorithms and closely monitor all our projects so you can be sure our car dealership marketing strategies are paying off.

The post Car Dealership Marketing first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

The post Advertising Firms in the Digital World first appeared on Vivid Candi.

To further explain this fast growing trend, here are some key factors to keeping up with these new web design innovations:

1. The Starting Point

When creating a web page, it is easy to continue a repetitive process of design that you are comfortable with, but instead to doing this, reach outside of the norm. Rather than looking for inspiration right away from other creative websites, start from scratch to see what is in your own mind and how you would like to express that onto the canvas. Starting with a blank transparent space in photoshop can be extremely intimidating, but it allows your mind to be challenged and pushed to great heights.

2. Be Different

To keep up with the LA trends of the web design agencies, one of the most important decisions to make is to run with a design you are comfortable with versus something you are uncomfortable with. For many designers, the obvious choice is to pick the safe option which would safe time, money, and efforts. For others, like the web designers at VividCandi, we recognize the importance of trying new things. Without experimentation, there is no possible way to reach the level of greatness that we continue to step into with each design.

3. Make a Theme

Often times, when the challenge of “being different” arises, web designers have the tendency to get overwhelmed and reach a mind block. The world is so huge and the possibilities are limitless. Similarly, if you are thinking about too many combinations at one time, no decision will be made and nothing will get done. Try to start out with a pallet of colors or a certain font that fits the client’s image. The creation should blend together seamlessly.

4. Create the Expression

What do you want your website to express? What is the client specifically asking you to communicate? The design of a website should essentially be a way to communicate the client’s words onto a screen for the world to see, experience, and understand. Although creativity is a huge subject of this article, we cannot forget why designers do what they do. If the website does not express what the client needs it to, then the soul purpose of the design is defeated.

Web Design Agencies in Los Angeles are presented with fun and challenging tasks each day. Businesses, Organizations, and Individuals are constantly looking for designers to listen to what they have to say, and put that on a blank canvas. Here at VividCandi, we do not follow the trend, we start it. Futuristic innovations and modern thinking encompass our visions in web. But most importantly, we are here for the client.

The post Web Design Innovations: The New LA Language first appeared on Vivid Candi.