Top Services Full-Service Marketing Agencies Offer:

1. Account Audit & Marketing Strategy
2. Performance Monitoring & Data Analytics
3. Search Engine Optimization (SEO)
4. Web Design & Development
5. Pay Per Click (PPC), Paid Media
6. Social Media Marketing (Paid & Organic)
7. Email Marketing
8. Influencer Marketing
9. Conclusions

Account Audit & Marketing Strategy

No winds are favorable if a ship doesn’t have a destination. This especially rings true if you want to execute marketing campaigns across multiple channels. Clear marketing strategies can help you plan for flawless execution, distribute budget and plan out existing resources to achieve maximum return on investment.

A full-service marketing agency usually performs an account audit and analyzes existing data across various marketing channels as the first step to identifying areas for improvement. This step can uncover information about your ideal customer demographics, age, locations and what has worked well for your business before.

A good marketing strategy will clearly define the desired objectives and how to achieve them based on your unique business. A lead generation strategy for a B2B company is different from promoting a financial planning service company or an E-Commerce jewelry brand. With in-depth account audit and strategic planning, agencies can kickoff your campaigns with end goals in mind.

Sometimes agencies can go an extra step to show you behind-the-scenes data from your direct competitors. Working with an agency can help you utilize marketing tools that an in-house team or freelancers may not have the access to.

Performance Monitoring & Data Analytics

Monitoring performance and making changes based on marketing data is crucial to the ongoing success of any marketing campaign. A full-service marketing agency can help you understand the Key Performance Indicators (KPIs) of your campaigns and make insightful suggestions based on existing and new data.

Marketing campaigns are not just “set it and forget it”. It requires skilled specialists who are trained to understand if a campaign is underperforming or knocking it out of the park with amazing results.

A great benefit of working with a full-service marketing agency that is experienced with integrated marketing is that your business can lift brand awareness and increase sales across the board. You can also reap the benefits of the compound increase in results. There is a golden 7 rule in advertising: A prospect needs to be exposed to an advertising message 7 times for them to take an action. This rule also applies to digital marketing. It’s always better to reach your customers multiple times from the devices and software that they use on a daily basis.

Search Engine Optimization (SEO)

A well-equipped full-service marketing agency usually offers Search Engine Optimization (SEO) services to rank business websites on top positions on the Search-Engine-Results-Page such as Google, Bing and Yahoo. Optimizing your website’s search engine ranking ability is a great way to help you show up in the search results when potential customers look for solutions and products online.

SEO can be applied to all the content on your website including images, videos, infographics and more. SEO is also separated into technical SEO and content SEO. A full-service marketing agency has the resources to not only optimize a website’s “gears”, but also produce high-quality and unique content for the website’s “look”.

A technical SEO specialist is also an expert at building internal, external and back-links for websites so that search engines such as Google and Bing can understand how much “authority” your website has regarding a certain topic.

All in all, SEO is extremely beneficial to a business’ long-term online presence and is a vital part of recommendations from a full-service marketing agency.

Full-Stack Web Design & Development

Web design is essential for any business in the modern world. A website is a business’ digital storefront.  A business website needs to encapsulate your brand’s identity, services, and products with visually pleasing UX/UI design, and have the ability to convert website traffic into action-taking customers at a high percentage. Creating a custom website for your business instead of doing it yourself, using templates or hiring freelancers will not only make the website-creation process easier for you, but it will also produce better results by making a great impression when customers visit your site.

For example, we redesigned the website for a resort – Lake Arrowhead, with beautiful UI/UX that has a special emphasis on the mobile experience.  The revamped website increased page sessions by 59%.

Full-service marketing agencies also provide Conversion Rate Optimization (CRO) services to improve an existing website and help it convert better.

Pay Per Click (PPC), Paid Media for Instant Results

Pay Per Click marketing (PPC) is one of the best ways to bring instant results for businesses that have the budget to do so. Paid advertising includes paid search, paid social media, programmatic ads, display ads, native ads and more. With advanced targeting options, advertisers can help you put your business in front of your ideal customers with PPC.

PPC marketing involves researching keywords and audience interests, setting up PPC accounts, testing campaigns, optimizing landing pages, and analyzing results for continuous improvement.  PPC marketing is an excellent source for businesses to achieve massive short-term growth. With trackable data and direct reports on return on investment, PPC specialists can help you accelerate your business growth and elevate your brand awareness.

Studies show that video ads continue to outperform image or text-based ads. According to Databox, 52% of marketers say that video drives more engagement than images.

A full-service marketing agency can help you produce high-quality video content, launch campaigns, and build out your conversion channels with retargeting ads. Research from PPC can also be applied to other digital assets such as website design, social media, and SEO. 

For instance, our agency helped a real estate client discover a new market for a cheaper product line through PPC efforts.  Want to know how we did it? See the entire study here.  

Social Media Marketing (Paid & Organic)

Social media marketing is all about bringing your brand’s image to life and being authentic for the internet community! Having a social media strategy helps brands closely engage with potential customers and grow a community of loyal fans. There are a few different channels for social media marketing, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and Snapchat among many others, all running with different algorithms.

A full-service marketing agency can help you sync content across all platforms, creating a cohesive brand voice and analyzing insight data to see what your audience likes to see the most. This helps you save money on creating content that can potentially go viral.

Paired with effective paid social advertising, your social media accounts can become a sales-generating machine.

Want to see how we increased social media conversions by 300%+ for a restaurant business? See our case studies here.

Email Marketing for Consistent Results

Email marketing is a marketing strategy used by many businesses to re-market to existing customers utilizing first-party data.  With tools and software, email marketing can be automated newsletters, welcome messages, birthday messages, upsells, and limited-time offers. Email marketing automation can help segment customers who have different interests and send them personalized, tailored content to boost customer loyalty. It is also cost-efficient since it’s so much cheaper to market to existing customers. Email marketing is a great way to keep your customers engaged and excited about your business all year round! 

Email marketing is also known to increase conversion for eCommerce and online ordering, considering the fact that 69.57% of consumers abandon their shopping carts. This positive result is clearly demonstrated in one of our case studies for a restaurant client. In this case study, we grew the client’s email list by 12k in 10 months and set up 12 automated email series.  Two of the automated emails recovered 260 abandoned orders in 2 months.

Influencer Marketing for User-Generated-Content (UGC)

Brands in the fashion, beauty, automotive, and lifestyle industries can benefit from influencer marketing.  Influencers help brands increase brand awareness with cost-efficient User-Generated-Content (UGC).  It is one of the most effective content marketing strategies as users on social media prefer authentic content that they can trust.

When working with Instagram influencers with 100k to 1 million or more followers, your brand will experience a “bump”.  A “bump” is when a well-known influencer creates a drastic increase in your brand awareness, followers, website traffic, and sales by recommending your brand on their social media platforms to their fans who trust their recommendations. 

Influencer marketing is a key to success for many lifestyle and beauty brands because they produce organic popularity. One of our automotive clients reached 50k+ of their target audience in just a few days with an influencer post.

Work with a Full-Service Digital Marketing Agency

Working with an all-in-one marketing team that has a collaborative environment can help your brand deliver award-winning integrated marketing campaigns. Outsourcing your marketing to an agency team that works efficiently together can maximize results for your business. With comprehensive strategies and solutions to grow your brand in 360 degrees, an agency can help you streamline and automate marketing without your in-house team scrambling to catch up with modern digital marketing technologies on every platform. Your agency can easily diversify your marketing effort to help you reach your full potential. 

Vivid Candi is a full-service marketing agency located in Malibu, CA. We offer a wide variety of services such as PPC, SEO, digital advertising, social media marketing, web design, and more.  We are a cohesive team that divides the work between different specialists to ensure that we produce the highest quality work with noticeable results. 

Schedule a free consultation with our experts today!

Call (310) 456-1784

The post Full-Service Marketing Agency Services first appeared on Vivid Candi.

In today’s technology-savvy world, digital marketing is a crucial aspect of having a successful company. Digital marketing is a component of marketing that utilizes internet and online-based digital technologies to promote products and services. Moreover, digital marketing uses creative and technical marketing strategies to benefit your business. As a business, your overall goal is to find the best strategies that will bring the biggest ROI. Hiring a full service digital agency can be extremely beneficial in this process. A full service digital agency, like Vivid Candi, can help you achieve your company’s goals including more brand awareness, more leads, more website traffic, more conversions, and even increase sales.

Finding An Agency That Does It All

Digital marketing includes many components that require lots of time and knowledge. Why stress when you can hire a digital agency to do all the work for you? Now more than ever, it is so important for your business to be able to grow online. If a company isn’t taking advantage of all of the options to develop their presence online, it is a missed opportunity.

The key is to find an agency that can offer a multitude of digital marketing services to increase a company’s digital impression. Every digital marketing agency is different and may offer different online marketing services. Full service digital agencies often offer more services than every day digital agencies. When looking for the right agency, we highly recommend hiring a full service digital agency so you don’t have to worry about finding a second, third, or fourth agency to complete various tasks.

Why Your Company Should Hire a Full Service Digital Agency

At Vivid Candi, full service means we can handle any marketing task from start to finish. Strategy to budget to production to execution. We have in-house resources for graphic design, web design and development, photography, video, and more. As a leader in SEO, website conversion, and Internet marketing services, our full service digital agency prides itself on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver real results for our clients. Moreover, our team of experts also specialize in SEM, PPC, email marketing, app design, and more! Whether you are searching for a full service digital agency to improve your ranking in search results, redesign your website, or revamp your content marketing strategy, our award-winning team and customized marketing strategy plans are the perfect fit.

With so many businesses on the same platforms, competing for attention from the same audience, it’s important to find ways to stand out. This is when a digital agency can assist you with your unique digital presence and reach to ultimately see optimal results. Together, we will work with your company to create a plan that will help you reach your goals. We will help establish an online presence that will distinguish your brand from a rest, set goals in order to see progress, and will undoubtedly meet and surpass them. Our goal as a full service digital marketing agency is to really get to know your company and help you achieve the best outcomes.

Why Vivid Candi?

Vivid Candi is a full service digital tech agency with a 360-degree approach to digital services. With over 21+ years of experience in digital design, social media marketing, web design and development, and more, we have a lot to offer. What makes Vivid Candi unique is that it was one of the first to pioneer the industry as it anticipated the transition from print to digital marketing. The Vivid Candi team is full of hard working, experienced, and talented professionals with many resources. Vivid Candi executes carefully constructed plans including both creative and technical strategies online. Moreover, Vivid Candi’s agency provides a large range of services to its clients.

It is one thing to have the resources, information, and goals, but another when you have the right team to bring your company’s digital presence to life. When done correctly, the right team can put together their talent and strategies to capture the desired audience, increase web traffic, boost brand awareness, grow sales, and ultimately expand a company. For over 21 years, Vivid Candi has assisted more than 7,500 clients by providing an abundant amount of resources. Vivid Candi’s business is meant to assist any brand who is looking for growth in all things marketing, branding, apps, social media, websites, SEO, PPC, content. Anything digital, Vivid Candi can offer as a full service digital agency.

Digital Marketing Today

Digital marketing applies to all endeavors that promote brands on all things that have to do with electronics and the internet. Today it is simply not enough to occasionally run an OOH ad or banner display ad here and there. A full service digital agency utilizes its broad spectrum of services to apply their resources to marketing and advertising on many online or electric platforms. Whether it be content creation, video production, web/app development, marketing or advertising strategies, social media, or anything else regarding those topics, agencies such as Vivid Candi can support your business.

With the right digital agency, significant benefits can be seen. It would be unproductive and potentially damaging to have your company manage advertising, marketing social media, SEO blogging, emailing, and all other tasks having to do with marketing. Leave your company’s marketing tasks to the experts. No matter where a company is at in their professional journey, Vivid Candi can significantly boost their online presence using many powerful and beneficial plans in good time.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. And be sure to check out Vivid Candi’s Instagram to see how the agency operates via social networking/media.

The post Choosing the Right Full Service Digital Agency first appeared on Vivid Candi.

By definition, copy is writing that sells, so it must be compelling to an audience. An effective copy is an essential component in establishing credibility and trust while clearly pushing out important information about a product or service that gets people talking. The copy must be a mixture of art and science combined. Dealing with artistic advertising, the copy has the chance to not only be practical and persuasive, but also aesthetically beautiful and creative. On the other hand, writing an effective copy is considered to be a science due to the rigorous predictability research, trial and error tests, and development tactics that is involved.

The main purpose of a copy is to focus on selling the product and positioning it adequately to a targeted audience. To add on to that statement, even the legend of advertising himself, David Ogilvy, said, “A good advertisement is one which sells the product without drawing attention to itself.” Therefore, even though there are multiple styles one can implement while writing a copy, they each must follow a few simple steps to make it effective.

1. Use Simple, Everyday Words

To write an effective copy, you must make every single word count. Readers do not want to scrutinize over difficult, lengthy words; instead, they would much rather read a brief paragraph that clearly gets to the point- fast. So free your copy from any hyperbole, fancy words, slang, and abbreviations to make sure the language is clear, universal and understandable to all.

2. Be Clear In Your Communication

Stop flooding your readers with information that they do not need! Being concise with your message of the most important aspects of the product will allow your audience to digest the information easily without confusion. Save the extraneous details for long form advertisements and cut the fluff for an effective copy!

“If you can’t explain it simply, you don’t understand it well enough.”

Albert Einstein

3. Understand Your Product

In order to write an effective copy, you must be knowledgeable about the product you are trying to highlight and sell. This means that YOU must take the reigns and do some research on your product. This research includes studying the benefits the audience will obtain from using the product and the possible shortcomings they might experience as well.

4. Understand Your Competition

In order to sell your product, you must know what sets it apart from the other sharks in the red ocean. In other words, what unique value does your product bring to the table that your competition cannot offer? Once you weed out your opponents, you will be able to effectively write copy that positions your product in the best light possible.

5. Be Approachable

To write an effective copy, you must not only be a source of relevant information but also a friendly connection. This means that you should regularly engage with your customers in person, over the phone, through social media channels, etc. Remember, in order to establish a loyal audience, you want to build trust through open and personable communication. 

Different Types of Copy

Although every effective copy demonstrates both clear communication and simplicity and is knowledgeable and approachable while positioning a product, there are still many different styles of copy. Three of the most common styles include Plain Copy, Conversational Copy, and Storytelling Copy.

Plain Copy

Sometimes the most effective and time efficient way to convey a message is through plain copy. Free of gimmicks, exaggerated language, or noise, plain copy is a basic approach to introduce a product and get the job done without any unnecessary details. 

No flare. No pizzazz. Just Facts.

Conversational Copy

Conversational Copy is another straightforward approach, but this time it tries to empathize and relate the reader to the copywriter. It focuses on relatability and a “you and me” conversation. Picture a salesman selling a product and attempting to win over the entire audience – that is conversational copy.

Storytelling Copy

Ah, who doesn’t enjoy a story? We, as a society, are intrigued by the experiences of others and love to relate them to our own. Writing an effective copy through storytelling includes an introduction to a problem, the conflict the protagonist experiences and suffers through, then the ending resolution that solves the initial issue at hand. The resolution is where you have the opportunity to place your product as the ultimate solution to fix the problem. In turn, you are establishing the credibility of your product through creative storytelling.

Overall…

Overall, while writing an effective copy, you must be aware of why you are writing it in the first place- to… INFORM, PERSUADE, AND SELL!

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post How To Write An Effective Copy first appeared on Vivid Candi.

As Digital Marketing skills are increasing in demand over the years, working with a digital marketing agency is becoming more popular. The reason it is gaining traction is because it offers a business the opportunity to evolve their brand by gaining access to a wealth of niche skills, resources, and talent that aligns with their commercial goals.

Still not yet convinced? Well, here are…

5 Reasons to Work with a Digital Agency:

1. Gain Access

When you pair up to work with a digital marketing agency you, the client, will be able to be in touch with an entire team full of individuals who specialize in technology, social media marketing and digital strategy. A team full of creative minds comes with access to external persinal who can also help establish your brand  and build your business from the ground up. A digital marketing agency can also help you get in touch with local and national social media influencers to help endorse your brand and gain awareness.

2. Get Resources

A digital marketing agency that is already well-known and trusted has an abundant amount of resources right at their fingertips just waiting to assist you. Each individual on the team brings in certain talents that will help create your marketing plan start to finish. If you need a social media manager, you are set. If you desire a creative, tech-savvy web designer, no problem. Are you looking for an expert in SEO, branding, and blogging? Well, you are in luck because established digital marketing agencies have got you covered!

3. Enjoy the Variety

Instead of just having one individual review your work and help market your brand, you will have a plethora of individuals who come with diverse skill sets to aid in the development process. The team as a whole is constantly collaborating and brainstorming ideas to then communicate to you, the client.

4. Gain Insight

A digital marketing agency consists of a team full of professionals in their field of work. They have a laundry list of experience working in marketing research, web creation, and digital strategy and can provide you with their expertise. Allow these individuals to guide you through the step by step process in how to build your business efficiently.

5. Human Connection

Last but certainly not least, working with a digital agency can assist you in creating meaningful connections and relationships. This type of networking will not only catapult your business to the next level, but it will also fuel your own personal resume. The more you grow your social capital, the more new opportunities and new customers you will receive in the long run.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post Working with a Digital Agency first appeared on Vivid Candi.

When it comes to marketing there are countless strategies and tactics you can use to launch your brand. Creating a campaign is easy, but creating a campaign that achieves your company goals is an entirely different story. When optimized correctly a digital content marketing campaign can increase ROI substantially and set you up for long term success. Your marketing campaign needs to be integrated, concise, and targeted for best results. The first step to marketing is not telling someone to buy your products, it’s educating them on why they need your product! This is achieved through various marketing efforts including content marketing.

What is Content Marketing?

Content marketing is the continuous creation, publishing, and distribution of valuable and relevant content to a targeted audience. The biggest question when preparing your brand for content marketing is identifying the best content for your audience as well as your distribution method. Many people think that quantity overrules quality, but that is not the case. When producing content for social media, SEO, or other platforms you should always take the quality of your content into consideration over the quantity. One blog that strongly resonates with your target audience can outperform the 6 blogs you created just to increase your quantity of content. 

What is Content?

As it relates to content marketing, content is any and all informational visuals such as blogs, infographics, videos, e-books, newsletters, social media posts and more. These visuals are meant to not only brand yourself, but to educate and intrigue customers. 

Examples of Content Marketing

As you can see from the various marketing examples above, content can be used on many platforms for many different purposes. 

Content Marketing For Your Brand

What makes it valuable?

The purpose of content marketing is not just to brand yourself, it is also to educate your consumer. Consumers are smart; if they don’t feel like your product or service is solving a problem for them or making their lives easier they will likely move on. The goal of your content should be to educate your potential consumers about your industry, the problems it faces, and how your product or service solves it. For example, if you are a real estate agent it would be very beneficial to create valuable content on your own website. Writing a blog about tips and tricks for prepping your home for listing can go a long way with potential customers. By easily sharing your insight and knowledge for free, potential customers are more likely to convert to clients. Click here for an example! Furthermore, using more content pertaining to key topics and words, will improve your SEO rankings. SEO stands for search engine optimization. By using more frequently searched for words and phrases in your content, Google will recognize this and place your content on more and more SERPs, search engine result pages.

What makes it relevant?

The content that you as an individual or company put out must be relevant to your industry and what consumers are looking for. If you are an insurance company looking to grow your business organically through blogging, you can focus posting on insurance industry trends and how customers can get the best coverage. Publishing content that answers the questions your target audience is looking for is the key to successful content marketing through copy.

How do I know who to target?

Without identifying whom you want to reach, there will be a waste in advertising spend. For example, let’s say you are marketing a Senior-Living Home. At first glance you may think you should be marketing to a demographic of people 60 years of age and up. People in this age range tend to shy away from digital platforms, so you decide to advertise in print & media, a high cost marketing channel. But through proper research and development prior to investing advertising spend you may find out new truths about your target audience. Are people looking to enter Senior Living really doing the work themselves? The answer is probably not. Targeting the children of elderly people through social media and popular search engines may result in more leads at a lower cost. 

Test marketing is the best way to find your audience at the lowest cost to increase your brand awareness. If you are just launching a brand and have an allocated budget you should create multiple campaigns with various demographics that resonate with your product or service. This will allow you to identify the correct demographic to scale up your advertising budget, resulting in the best chance of making conversions.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

The post Vivid Candi Content Marketing first appeared on Vivid Candi.

The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. In other words, Search Engine Optimization involves making smart modifications to your content and website design to make your page stand out amongst the diluted marketplace of search results. To drive traffic to your site, you want to focus on relevant keyword terms with medium to high volume of searches and low competition, so that over time the search engine algorithm will display your blog or landing page as a front runner in the results.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately were presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines however, such as Google, Bing and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked.

The Components of SEO

SEO is a tool to help drive traffic to your site by allowing your potential audience to find you when they type relevant terms into their search engine. You want to attract a targeted audience that is interested in your message; Therefore, you must choose keywords that are applicable to the content on your website. For example, if your webpage is focused on Seasonal Interior Design, you would not want to use “cooking” or “clothing” as a keyword to focus on. Instead, if you want to attract individuals who are interested in your topic, lean towards keywords like “Fall Home Decor” and “Interior Design Trends.” This ensures that your page will pull quality traffic.

SEO also relies on the quantity of individuals clicking on your site. Choosing reliable keywords is crucial for any website’s survival in this overly competitive digital age. Using Google Analytics and Google Ads, you can check to see which keywords currently bring the most search traffic to your site and how which keywords would have the most potential impact. Lastly, to reduce cost, advertisements are useful to incorporate in order to drive more targeted and concentrated traffic to your page, particularly when running any promotions or around holidays that could pertain to your business.

Understanding Optimization in SEO Marketing

We discussed what the phrase “search engine” means in terms of the acronym SEO Marketing; however, the “O” is just as important. The O, which stands for Optimization, is where the site owner must take the reigns. Here, you must put on the hat of a writer, and consider the use of attractive language and niche-focused keywords on your landing pages as well as in an industry specific blog. The more relevant content a website can develop, the more a search engine’s algorithm will point to that website as a valuable source of information and will give more recognition to that site as opposed to its competition that does not produce new, dynamic content. Optimization includes, but is not limited to informative title tags and descriptions, relevant internal links, and useful external links.

SEO Marketing

Overall, you want your page to be seen by the public. You are not creating a site for it to sit in the cobwebs of the internet; Instead, you want to be recognized. Becoming familiar with SEO Marketing techniques will come in handy while creating your online brand identity. Strategic digital marketing will increase your website’s visibility through a diverse combination of organic search engine results and advertising. While this generation becomes increasingly digital, you must stay up to date on the new trends of SEO marketing to rise above your competition.

The post SEO Marketing first appeared on Vivid Candi.

Step 1: Set Short and Long Term Goals 

It’s important to be goal-oriented when building your social media presence. Start with small goals such as striving for 100 followers or 50 likes on your beginning posts. Next, have set long term goals such as 500 followers by however many months. Once you achieve your small goals, continue to build your social and continue posting in a consistent manner. The key to a successful social media presence is staying consistent. 

Step 2: Prepare a Strong Social Media Strategy

When thinking about your social media strategy, it is important to keep your audience in mind. Your feed might have great material, but if it is not relevant to your audience then the feedback and follower reaction rate will be minimal. Pick a small niche group of people whom you want your social media content to apply to and aim to photograph and post to their liking. Consider your social media grid a product that you are trying to sell. Know who your customer is what he/she likes and advertise your material to appeal best to them. A great way to better know your audience is to use applications such as Google Analytics if you have a website that you are driving traffic to. This software helps see your growth in traffic and very specific audience data. 

Along with knowing your audience, it’s important to have a plan. Prepare your theme by deciding on a tone, mood, and color scheme. Overall, get an idea for what type of grid you want to have. Decide on a color scheme before you start taking photos. A great way to pick a color scheme and stick to it is to use an editing app such as VSCO or Instasize and pick one or two filters. Use only those filters for your photos. Once you decide on what color scheme you want, your theme will slowly but surely come together. At Vivid Candi, we plan our social media strategies at least a month in advance. This amount of time allows for changes to be made if need be and time to make the grid exactly how you want it. From color schemes to content creation, we use our favorite social apps to plan everything to the tee. 

Step 3: Make a Content Creation Board

Content creation boards are useful to visualize the grid in advance. Mobile and desktop apps such as UNUM help with creating the best social media strategies. Once downloaded, the UNUM app allows you to place each photo on your Instagram grid, add captions, and incorporate filters. The app makes organizing photos and ideas much easier. This content creation board will be what you rely on when posting daily. At Vivid Candi, content creation is extremely important to stay organized and on task.

Step 4: Actively Engage with your Audience

Part of reaching major social media success is staying connected with your audience and followers. When they comment and DM you, be sure to reply in a timely manner. If you reply a week after the fact, they most likely will have forgotten and lost interest. When you’re starting to build your account or your brand, keeping a close relationship with your followers is key to continue gaining more followers and likes. 

Step 5: Keep it Consistent

As previously mentioned, keeping your theme, posting time, colors, and captions consistent is key to success. Posting daily is the best way to keep your followers interested and your grid up to date. For example, take a look at these Instagram grids: @figmtnbrew, @thesunsetrestaurant. They are posted on a daily basis and have a common theme in every post. 

If you want to learn more about a successful social media strategy, check out our blog page for more information. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more.

Follow us on Instagram.

The post Create a Social Media Strategy and Watch the Numbers Grow first appeared on Vivid Candi.

Professionals in the real estate industry face a different set of challenges and obstacles from most other careers. In the real estate industry, you are required to know a lot of information about a lot of different topics. These include law, negotiations, sales, business development, personal connections, social media, and more. All while continuously having to find new clients so that your business can grow. Utilizing digital marketing services can help take some of the pressure off of your back. That way, you will have more time to focus on other aspects of your job. 

We live in a new age of technology. Modern consumers tend to gravitate towards brands that provide on-demand, personalized experiences. Traditional media is no longer the best way to reach consumers, especially in the real estate industry. Real estate agents, realtors, brokers, and developers need to stay current and stay relevant. That is why real estate businesses should fully embrace the new world of technology and use digital marketing services to impress their current, past, and future clients.

How will digital marketing services help my business as a real estate agent?

As a real estate agent, broker, or developer, your main priority is getting your brand and name out there. You are most likely trying to build awareness about yourself so that potential new clients will flood in, and increase your leads. It’s time to take your real estate business to the next level. It is important to know and understand your current marketing strategy, measure its performance, and make changes where they are needed. If you hire an agency that specializes in digital marketing services for realtors, you can surely expect great results. Generate new leads and successfully close sales deals with digital marketing services.

If you want to engage with home buyers and home sellers, you need to meet their needs and preferences. Anyone that is in sales knows that. What will set you apart from other real estate agents is going above and beyond your client’s expectations. For instance, adding visual content to your listings will help target the new generation of homebuyers. According to the National Association of Realtors, 99% of millennials search on online websites when searching for a home. The typical buyer today uses a mobile device to search for properties online. Homebuyers look at websites with photos, home listings, and information about the home buying process.

Three ways realtors can use digital marketing services to boost sales

1. Develop an Email Campaign

Email campaigns are a valuable tool to connect with new leads and stay relevant with past clients. No matter what industry you’re in, email has proven to consistently deliver the highest ROI. In today’s world, everyone has email. Thus, email marketing is used by hundreds of thousands of businesses across all different sizes around the globe. In terms of real estate marketing, email campaigns should ideally filter potential clients through fixed actions based on their buyer profile, as well as previous engagements with you.

According to Mailchimp, the average open rate of emails for real estate businesses is around 16.0% with a click-through rate (CTR) of just over 1.1%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email. Email campaigns are all about resonating with the client. Email campaign marketing allows real estate agents to deliver targeted messages to an already engaged audience at a low cost. Not to mention, they are easy to share and easy to measure. 

2. Create a social media marketing strategy 

This is where digital marketing services come in handy. Today, millennials make up 65 percent of the market for first-time home buyers, followed by Generation X at 24%. 99% of those looking for homes use the internet to research properties. House hunters are now doing much more than a simple Google search with a few keywords to find their dream homes. They look through property-related and real estate-related hashtags and social media feeds as well. In this technology-driven age, it’s crucial for home sellers and real estate agents to be active on social media across various platforms. Digital marketing services can help nurture potential clients’ interest in newly listed properties, as well as properties that have been on the market for some time.

Real estate agents should organically post on social media platforms including Facebook, YouTube, Instagram, Pinterest, and more. Not to mention, they can utilize these platforms to create pay-per-click (PPC) advertisements as well. Digital marketing services can create, plan, and implement full-fledged social media marketing strategies.

3. Real Estate SEO

SEO, or search engine optimization, is a critical technique that drives leads to your website. This is the process of increasing both the quality and quantity of website traffic by increasing the visibility of a website or web page to users through a web search engine. When done properly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches. There are many different techniques to create a strong SEO strategy, including keywords, backlinks, meta titles and descriptions, social media pages, and more. Agencies with digital marketing services can provide you with all of this information. In addition, they can improve your SEO for you.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more.

Follow us on Instagram.

The post Digital Marketing Services For Real Estate Professionals first appeared on Vivid Candi.

The two main reasons people should start using Google Street View is to make your business more available to people and to show your amazing company, restaurant, or location of your choice. It can give you the boost you need to outshine and win over your competitors and it can allow people to know you better. Not only does it increase the customer engagement online, but it is more likely to make people actually go and visit your business.

For instance, people can actually see a 360 view of restaurants, hotels, events, stadiums, houses, or any other place you could imagine. This allows potential or existing consumers to engage more than with just a simple video, text, or image. People can now experience a brand’s offering in a real way. The possibilities of selling, educating, and entertaining are endless.

With today’s technology, this is one of the best ways to increase your growth and customers. People can look in a house before buying it, without having to physically go to the place. People looking at different hotels, can look in the hotel rooms and  common areas and decide what hotel looks more appealing to them. With Google Street View, you can engage and attract customers, build brand awareness, increase social sharing, and increase your web presence.

Today, we live in a technological world, where smartphones and tablets are used everyday by millions of people. Google Street View is an excellent way to take advantage of these technologies and make your business grow.

With such a wide variety of restaurants, hotels, and places to visit, it is often tough for people to make a decision on where to go.With Google Street View, people can experience the location of their choice before actually going. When people search for different places to visit, about 44% of them use google maps and 41% of these searches end up being actual customers.

Google Street View can easily help you gain more visibility. This increases SEO and the engagement of people with your company or brand. You are also more likely to generate twice the amount of interest with a virtual tour, than with just photos.

Different ways you can use Google Street View

# 1 Search neighborhoods

When your are looking to buy a new house, apartment, or go visit a new destination, it is always important to get to know what’s in the area. With Google Street View you can now take a look into the area without actually having to go visit. Look around and see what restaurants or shops are around. Take a look at nearby bus stops, recreational or fun areas to hang out with friends or family.

# 2 Check out transit or parking options

With Google Street View you can now check out how transit is before going to a certain destination and you can even check out if there are any parking options available nearby. Whether you are planning on doing an adventure, going to a restaurant, or just hanging with friends, you will be able to see how much traffic there is so you don’t waste time and get there as fast as possible.

# 3 Look up an address

When you know the restaurant you want to go to, or the mall you want to go shop to, but don’t know the specific address where it is located, Google Street View can help you with this. By looking up the place, you will be able to see the exact address immediately.

#4 Plan Trips Easier

When you plan a vacation with your friends or family, it is always hard to decide on what hotel you want to stay at. Google Street View allows you to take a look at the different hotel options and give you a virtual tour of what it looks like. You can even take a look into the rooms and where you will actually be staying! This will make your decision making easier and give you a deeper look into the hotel, than just pictures or videos.

With Google Street View, people are allowed to get a deeper and more engaging experience of the place of their choice. Business can utilize this tool to engage more with its customers. It allows people to experience brands or companies in a way no other media has ever done before.

This being said, Google street view is an excellent tool to make your business grow.

The post Use Google Street View To Make Your Business Grow first appeared on Vivid Candi.

In this new era of technology, a new form of marketing was developed. It is called digital marketing. To build a reputation online takes time, and if not done correctly it can actually hurt you’re site because the search engines won’t take you seriously therefore you’re information is not worth while for them to put it up at the top of search engine results. A smart way of going about this dilemma is by searching for a professional agency that offers digital marketing services. 

         We are Vivid Candi, a full service digital agency located in Malibu California. We built our agency based upon our digital marketing skills, and therefore if put in charge of you’re businesses social media, blogs, and so on, you would notice an increase of you’re sites traffic within 3-6 months! The way that we do things is simple, yet complex, we have our own little secret formula here at Vivid Candi, but the basics of it are pretty much up to 5 posts on Social Media sites such as Facebook, Twitter, Instagram, and on Google Plus post on a more daily basis, since Google is connected to Google Plus it affects you’re page rankings drastically. We don’t just post post’s with links linking back to you;re site, if you are up for it, or team of professional bloggers can produce unique and engaging content for you’re blog, therefore we can keep all followers entertained with new content every time.

         If our digital marketing services sound like they may be of benefit to you’re business, or organization then be sure to either fill out a contact form on our contact page, or simply call us, we are open Monday through Friday from 9am to 5pm!

Check us out! We are on

– Facebook

– Twitter

– Google Plus

– Yelp

CONTACT VIVID CANDI TODAY

You can either call us at 1310-456-1784 or inquire online.

Feel free to browse through our site for more info on our agency!

The post Digital Marketing Services first appeared on Vivid Candi.