Full Service Digital Agency - Vivid Candi https://www.vividcandi.com Full Service Digital Agency Tue, 21 Jun 2022 20:14:30 +0000 en-US hourly 1 Full-Service Marketing Agency Services https://www.vividcandi.com/full-service-marketing-agency-services/ Wed, 15 Jun 2022 22:21:55 +0000 https://www.vividcandi.com/?p=11479 What is a full-service marketing agency? Check out this blog to learn what are the services and why they benefit your business.

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Full-service marketing agencies are agencies that can handle any marketing task from start to finish. Does your brand need help with SEO, Pay Per Click and social media campaigns? Or maybe you are trying to create a new brand identity for your business and need top-notch videos and a brand new website? A full-service marketing agency has got you covered with all of these services under one roof! Outsourcing your marketing to a full-service marketing agency that provides clear-cut strategies and execution can increase your business in every aspect since you are working with experienced specialists who can offer expert insights on your campaigns.

Top Services Full-Service Marketing Agencies Offer:

  1. Account Audit & Marketing Strategy
  2. Performance Monitoring & Data Analytics
  3. Search Engine Optimization (SEO)
  4. Web Design & Development
  5. Pay Per Click (PPC), Paid Media
  6. Social Media Marketing (Paid & Organic)
  7. Email Marketing
  8. Influencer Marketing
  9. Conclusions

Account Audit & Marketing Strategy

No winds are favorable if a ship doesn’t have a destination. This especially rings true if you want to execute marketing campaigns across multiple channels. Clear marketing strategies can help you plan for flawless execution, distribute budget and plan out existing resources to achieve maximum return on investment.

A full-service marketing agency usually performs an account audit and analyzes existing data across various marketing channels as the first step to identifying areas for improvement. This step can uncover information about your ideal customer demographics, age, locations and what has worked well for your business before.

A good marketing strategy will clearly define the desired objectives and how to achieve them based on your unique business. A lead generation strategy for a B2B company is different from promoting a financial planning service company or an E-Commerce jewelry brand. With in-depth account audit and strategic planning, agencies can kickoff your campaigns with end goals in mind.

Sometimes agencies can go an extra step to show you behind-the-scenes data from your direct competitors. Working with an agency can help you utilize marketing tools that an in-house team or freelancers may not have the access to.

Performance Monitoring & Data Analytics

Monitoring performance and making changes based on marketing data is crucial to the ongoing success of any marketing campaign. A full-service marketing agency can help you understand the Key Performance Indicators (KPIs) of your campaigns and make insightful suggestions based on existing and new data.

Marketing campaigns are not just “set it and forget it”. It requires skilled specialists who are trained to understand if a campaign is underperforming or knocking it out of the park with amazing results.

A great benefit of working with a full-service marketing agency that is experienced with integrated marketing is that your business can lift brand awareness and increase sales across the board. You can also reap the benefits of the compound increase in results. There is a golden 7 rule in advertising: A prospect needs to be exposed to an advertising message 7 times for them to take an action. This rule also applies to digital marketing. It’s always better to reach your customers multiple times from the devices and software that they use on a daily basis.

Search Engine Optimization (SEO)

A well-equipped full-service marketing agency usually offers Search Engine Optimization (SEO) services to rank business websites on top positions on the Search-Engine-Results-Page such as Google, Bing and Yahoo. Optimizing your website’s search engine ranking ability is a great way to help you show up in the search results when potential customers look for solutions and products online.

SEO can be applied to all the content on your website including images, videos, infographics and more. SEO is also separated into technical SEO and content SEO. A full-service marketing agency has the resources to not only optimize a website’s “gears”, but also produce high-quality and unique content for the website’s “look”.

A technical SEO specialist is also an expert at building internal, external and back-links for websites so that search engines such as Google and Bing can understand how much “authority” your website has regarding a certain topic.

All in all, SEO is extremely beneficial to a business’ long-term online presence and is a vital part of recommendations from a full-service marketing agency.

Full-Stack Web Design & Development

Web design is essential for any business in the modern world. A website is a business’ digital storefront.  A business website needs to encapsulate your brand’s identity, services, and products with visually pleasing UX/UI design, and have the ability to convert website traffic into action-taking customers at a high percentage. Creating a custom website for your business instead of doing it yourself, using templates or hiring freelancers will not only make the website-creation process easier for you, but it will also produce better results by making a great impression when customers visit your site.

For example, we redesigned the website for a resort – Lake Arrowhead, with beautiful UI/UX that has a special emphasis on the mobile experience.  The revamped website increased page sessions by 59%.

Full-service marketing agencies also provide Conversion Rate Optimization (CRO) services to improve an existing website and help it convert better.

Pay Per Click (PPC), Paid Media for Instant Results

Pay Per Click marketing (PPC) is one of the best ways to bring instant results for businesses that have the budget to do so. Paid advertising includes paid search, paid social media, programmatic ads, display ads, native ads and more. With advanced targeting options, advertisers can help you put your business in front of your ideal customers with PPC.

PPC marketing involves researching keywords and audience interests, setting up PPC accounts, testing campaigns, optimizing landing pages, and analyzing results for continuous improvement.  PPC marketing is an excellent source for businesses to achieve massive short-term growth. With trackable data and direct reports on return on investment, PPC specialists can help you accelerate your business growth and elevate your brand awareness.

Studies show that video ads continue to outperform image or text-based ads. According to Databox, 52% of marketers say that video drives more engagement than images.

A full-service marketing agency can help you produce high-quality video content, launch campaigns, and build out your conversion channels with retargeting ads. Research from PPC can also be applied to other digital assets such as website design, social media, and SEO. 

For instance, our agency helped a real estate client discover a new market for a cheaper product line through PPC efforts.  Want to know how we did it? See the entire study here.  

Social Media Marketing (Paid & Organic)

Social media marketing is all about bringing your brand’s image to life and being authentic for the internet community! Having a social media strategy helps brands closely engage with potential customers and grow a community of loyal fans. There are a few different channels for social media marketing, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and Snapchat among many others, all running with different algorithms.

A full-service marketing agency can help you sync content across all platforms, creating a cohesive brand voice and analyzing insight data to see what your audience likes to see the most. This helps you save money on creating content that can potentially go viral.

Paired with effective paid social advertising, your social media accounts can become a sales-generating machine.

Want to see how we increased social media conversions by 300%+ for a restaurant business? See our case studies here.

Email Marketing for Consistent Results

Email marketing is a marketing strategy used by many businesses to re-market to existing customers utilizing first-party data.  With tools and software, email marketing can be automated newsletters, welcome messages, birthday messages, upsells, and limited-time offers. Email marketing automation can help segment customers who have different interests and send them personalized, tailored content to boost customer loyalty. It is also cost-efficient since it’s so much cheaper to market to existing customers. Email marketing is a great way to keep your customers engaged and excited about your business all year round! 

Email marketing is also known to increase conversion for eCommerce and online ordering, considering the fact that 69.57% of consumers abandon their shopping carts. This positive result is clearly demonstrated in one of our case studies for a restaurant client. In this case study, we grew the client’s email list by 12k in 10 months and set up 12 automated email series.  Two of the automated emails recovered 260 abandoned orders in 2 months.

Influencer Marketing for User-Generated-Content (UGC)

Brands in the fashion, beauty, automotive, and lifestyle industries can benefit from influencer marketing.  Influencers help brands increase brand awareness with cost-efficient User-Generated-Content (UGC).  It is one of the most effective content marketing strategies as users on social media prefer authentic content that they can trust.

When working with Instagram influencers with 100k to 1 million or more followers, your brand will experience a “bump”.  A “bump” is when a well-known influencer creates a drastic increase in your brand awareness, followers, website traffic, and sales by recommending your brand on their social media platforms to their fans who trust their recommendations. 

Influencer marketing is a key to success for many lifestyle and beauty brands because they produce organic popularity. One of our automotive clients reached 50k+ of their target audience in just a few days with an influencer post.

Work with a Full-Service Digital Marketing Agency

Working with an all-in-one marketing team that has a collaborative environment can help your brand deliver award-winning integrated marketing campaigns. Outsourcing your marketing to an agency team that works efficiently together can maximize results for your business. With comprehensive strategies and solutions to grow your brand in 360 degrees, an agency can help you streamline and automate marketing without your in-house team scrambling to catch up with modern digital marketing technologies on every platform. Your agency can easily diversify your marketing effort to help you reach your full potential. 

Vivid Candi is a full-service marketing agency located in Malibu, CA. We offer a wide variety of services such as PPC, SEO, digital advertising, social media marketing, web design, and more.  We are a cohesive team that divides the work between different specialists to ensure that we produce the highest quality work with noticeable results. 

Schedule a free consultation with our experts today!

Call (310) 456-1784

Work with digital marketing agency Vivid Candi

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Why A Full-Service Marketing Agency Can Benefit Your Business https://www.vividcandi.com/why-a-full-service-marketing-agency-can-benefit-your-business/ Wed, 15 Jun 2022 22:00:38 +0000 https://www.vividcandi.com/?p=11569 Are you a stressed out CMO or a business owner who wants to easily increase your profits and hit annual revenue growth target without having to figure it all out by yourself? See why a full-service marketing agency can benefit your business BIG TIME.

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Go “Full-Service” or Go Home

Want to know the highlights of the benefits of a full-service marketing agency? Check out this infographic below!

A Full-Service Marketing Agency Offers Top Services Including:

Why A Full-Service Marketing Agency Can Benefit Your Business
Copyright @ Vivid Candi

Want to know how we can help you grow your business digitally? Contact us today!

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Working with a Digital Agency https://www.vividcandi.com/working-with-a-digital-agency/ Fri, 15 Nov 2019 22:45:11 +0000 https://www.vividcandi.com/?p=8197 Are you interested in social media marketing, creating unique content or developing a mobile strategy? Do you enjoy bringing traffic to one’s sight by utilizing Search Engine Optimization tactics in blogs or webposts? If any of these tasks sound exciting to you, then working with a digital agency might just be the perfect fit! As […]

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Are you interested in social media marketing, creating unique content or developing a mobile strategy? Do you enjoy bringing traffic to one’s sight by utilizing Search Engine Optimization tactics in blogs or webposts? If any of these tasks sound exciting to you, then working with a digital agency might just be the perfect fit!

As Digital Marketing skills are increasing in demand over the years, working with a digital marketing agency is becoming more popular. The reason it is gaining traction is because it offers a business the opportunity to evolve their brand by gaining access to a wealth of niche skills, resources, and talent that aligns with their commercial goals.

graphs from social media analytics

Still not yet convinced? Well, here are…

5 Reasons to Work with a Digital Agency:

1. Gain Access

When you pair up to work with a digital marketing agency you, the client, will be able to be in touch with an entire team full of individuals who specialize in technology, social media marketing and digital strategy. A team full of creative minds comes with access to external persinal who can also help establish your brand  and build your business from the ground up. A digital marketing agency can also help you get in touch with local and national social media influencers to help endorse your brand and gain awareness.

facebook app on cell phone

2. Get Resources

A digital marketing agency that is already well-known and trusted has an abundant amount of resources right at their fingertips just waiting to assist you. Each individual on the team brings in certain talents that will help create your marketing plan start to finish. If you need a social media manager, you are set. If you desire a creative, tech-savvy web designer, no problem. Are you looking for an expert in SEO, branding, and blogging? Well, you are in luck because established digital marketing agencies have got you covered!

3. Enjoy the Variety

Instead of just having one individual review your work and help market your brand, you will have a plethora of individuals who come with diverse skill sets to aid in the development process. The team as a whole is constantly collaborating and brainstorming ideas to then communicate to you, the client.

digital agencies are collaborative

4. Gain Insight

A digital marketing agency consists of a team full of professionals in their field of work. They have a laundry list of experience working in marketing research, web creation, and digital strategy and can provide you with their expertise. Allow these individuals to guide you through the step by step process in how to build your business efficiently.

business meeting in conference room

5. Human Connection

Last but certainly not least, working with a digital agency can assist you in creating meaningful connections and relationships. This type of networking will not only catapult your business to the next level, but it will also fuel your own personal resume. The more you grow your social capital, the more new opportunities and new customers you will receive in the long run.

five reasons to work with a digital agency blog

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

Follow us on Instagram.

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Progressive Web Application (PWA) Development https://www.vividcandi.com/progressive-web-application-pwa-development/ Mon, 20 Aug 2018 22:12:11 +0000 http://www.vividcandi.com/?p=7345 Progressive Web Application (PWA) Development Progressive Web Application (PWA) Development is probably the most important thing you can do for your website and your business. Although it sounds complex, PWAs are essentially checks off a checklist to drive more traffic to your website. What is a PWA? A great question indeed. While Progressive Web Application […]

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Progressive Web Application (PWA) Development

Progressive Web Application (PWA) Development is probably the most important thing you can do for your website and your business. Although it sounds complex, PWAs are essentially checks off a checklist to drive more traffic to your website.

What is a PWA?

A great question indeed. While Progressive Web Application (PWA) Development sounds like super complex internet stuff, it’s fairly simple in theory. The crazy-programming-computer-y stuff is left to our experts here at Vivid Candi. PWAs just make sure that your website is in top condition for the traffic that it will receive. PWAs are a system for ensuring the reliability, speed, and engagement of a users web experience. Basically, PWA ensure that your website is top of the line — and if it is, then you will receive tons of benefits from the interface.

Developing the Reliability

One important part of Progressive Web Application (PWA) Development is the reliability of your website. Progressive web app developers (ie Vivid Candi) pre-cache (fancy term for pre-load) the web page so it’s already loaded and ready to appear instantly as soon as someone opens the web-page. Needless to say, this is great because users can now browse your page with no internet. If you load the webpage while on the internet, the page will be preloaded already if you lose your connection. This is also great for super slow wifi speeds. Although the connection may be iffy, your PWA compliant web page will still load. A huge plus for reaching those with slower internet speeds.

Loading time

Progressive Web Application (PWA) Development plays a huge part in the time your webpage takes to load. As many as 53% of all internet users will click off a webpage if it takes more than 3 seconds to load! A mere 3 seconds. You could be loosing 53% of your traffic solely based on a slow loading time. Our developers at Vivid Candi do their thing on the programming side of your webpage so you don’t have to worry about whether or not your page is loading quick enough.

Web Compatibility

In order for your website to be a progressive web application (PWA) development website, it needs to be able to comply with all different types of interfaces.  When programming a web app, there are different codes that programmers use to “tell” the web page how to behave when it is opened by different browsers. The same URL needs to behave differently when it’s opened on a laptop vs a mobile device. Our developers program your website so it’s perfectly compatible no matter which user interface is opened.

Progressive web application (PWA) development websites also allow you to send push notification to your users. In the same way that your phone or laptop alerts you to certain apps you subscribe to, now websites can do the same thing through PWAs.

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Car Dealership Marketing https://www.vividcandi.com/car-dealership-marketing/ Tue, 24 Jul 2018 23:05:29 +0000 http://www.vividcandi.com/?p=7200 Car Dealership Marketing It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car […]

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Car Dealership Marketing

It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car dealership success, you can bet that marketing agencies are behind it all.

To keep car dealership marketing relevant, you need consistent new and fresh marketing materials, and the manpower to deploy those ideas. Having your secretary post on the business Facebook page isn’t cutting it anymore. To properly advertise your car dealership, turn to the experts.

Vivid Candi is going to let you in on some of our most effective car dealership marketing strategies. Volvo Cars of Santa Monica has been our client for less than a year, yet we have already permanently doubled their brand awareness. We measure brand awareness by the amount of leads that are generated by our marketing mix efforts.

A Holistic Approach

Here at Vivid Candi, we offer holistic and complete approaches to marketing your car dealership. We don’t focus on one aspect of marketing, we promote your dealership in all areas: Google AdWords, web design, social media advertising (Facebook, Instagram, Twitter, Pinterest), blogging, search engine optimization, video advertising, influencers, and viral approaches. By broadening our reach within your target audience, brand awareness for your car dealership is going to increase substantially.

See for Yourself

Don’t just take our word for it. Check out the impact our car dealership marketing efforts have had. Volvo has an excellent reputation for being the safest car on the market. No surprise that Volvos are extremely popular with families. We found that 1 out of every 3 Volvo Cars of Santa Monica customers were moms or soon-to-be moms. So with that target-audience data, we targeted campaigns towards moms by using mommy influencers around LA. We also collaborated with other brands that catered to moms, knowing there was great overlap in their target audiences.

Vivid Candi ran this ad that reached 18k+ people

The comments say it all

Mommy Influencers for Car Dealership Marketing

‘gram // @principessa.stella for Volvo Cars of Santa Monica

We reached out to Los Angeles influencers who have kids to see if they would like to collaborate with Volvo. Stella is one of our influencers who has generated lots of interest and leads for our client by influencing her massive following to buy a Volvo from Santa Monica.

Here are some of the comments on the above post.

Influencer marketing has changed the way we market car dealerships. It’s common knowledge that influencer marketing is the one of the most effective marketing strategies.

via hubspotmarketing.com

CTR, or click through rate, the action that a viewer takes by clicking on a link that leads to our clients website or social media page, is much higher with influencers than any other marketing channel.

Research indicates that to successfully use influencers for marketing, you need to really understand all aspects of your target audience. After analyzing lots of data, we knew that Volvo’s secondary target audience is mommies in Los Angeles. We also partnered with @outcastcity on Instagram and compensated her to post a picture of a Volvo, and tagging Volvo of Santa Monica.

Check it:

@outcastcity mommy influecer

Brand Collaborations in Marketing

Another impactful way to market your car dealership is collaborating with brands that have similar goals or target audiences as your car dealership. We recently had Volvo of Santa Monica collaborate with our other client, 10 to 12 Baby Lounge, a store also targeting Moms in LA.

By having these two brands collaborate, we increased brand awareness for both, creating a mutually beneficial incentive program for business and customer! In order to maximize the effect of car dealership marketing, you need to be in expert in both current trends, like influencers, but also the science behind it all. We pair our fresh and new ideas with tried and true SEO algorithms and closely monitor all our projects so you can be sure our car dealership marketing strategies are paying off.

 

 

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What it Means to be a Top Digital Media Agency https://www.vividcandi.com/top-digital-media-agency/ Wed, 11 Jul 2018 19:25:23 +0000 http://www.vividcandi.com/?p=7018 What it Means to be a Top Digital Media Agency It is difficult to live in this day and age and not be affected by digital media. Even those who don’t particularly know what digital media is are likely affected by it. The truth is, we are surrounded by it everywhere we look. Technology is […]

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What it Means to be a Top Digital Media Agency

It is difficult to live in this day and age and not be affected by digital media. Even those who don’t particularly know what digital media is are likely affected by it. The truth is, we are surrounded by it everywhere we look. Technology is more prominent in our world than ever before, making it easy to deliver content to people through technology. With smartphones and portable tablets becoming so commonplace in society, people have access to content 24/7. The largest sources of this digital content are video, websites and mobile apps, and social media.

How Digital Media is Taking Over

Humans use media to communicate a message. Now that we are in the digital age, the most efficient and effective way to communicate messages to larger audiences is through technology, namely digital technology. Typically, digital media is most prominent in four categories: distribution, publishing, professional business services, and overlapping with entertainment.

The distribution category covers streaming services such as Netflix, which is quickly surpassing older forms of entertainment like watching television and going to the movies. In the next five years, this category is expected to grow 20%. Publishing companies are responsible for content such as video games or online news. Jobs in this field are projected to grow 15% by 2023. Professional business services would account for advertising and marketing agencies, and will likely grow at least 7% in the next five years.

Los Angeles: Digital Media Destination

It comes as no surprise that Los Angeles is a hub for digital media. Many of the creators of the content people are constantly viewing have an office or HQ in LA/Hollywood. For anyone trying to make a name for themselves or get a message across to a large audience, digital media is a route that must be taken to achieve success. In a city like Los Angeles, it seems as if everyone is trying to make a name for themselves or get their message to be heard. It makes complete sense that Los Angeles is home to some of the best digital media agencies, as the city is an obvious destination for content creation and media.

Influential Influencers

Another aspect of digital media is that it has created an entirely new sector of semi-celebrities, better known as influencers. These people come from far and wide to make their presence known through YouTube, Instagram, Twitter, and other forms of media. They typically end up in LA, for the same reason that digital media is expanding so much there. There is no shortage of content or tools to create content, and because of that, influencers have created a niche for themselves that is growing at an incredible rate. They collect a large fanbase or following, and are then hired by agencies and companies to promote their products and services. A successful digital media agency will know exactly how to pair clients with influencers that will help them reach their target audience.

What to Look for in a Digital Agency

The right digital media agency will realize the effectiveness of all aspects of digital media and utilize them to the best of their ability. They will create versatile content that can translate to any medium. They will work with influencers to obtain credibility for their clients. Most importantly, they will keep themselves in the eyes and hands of consumers through constant content and relevant use of technology.

 

 

 

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Why Your Brand Needs Influencer Marketing https://www.vividcandi.com/brand-influencer-marketing/ Wed, 13 Jun 2018 19:26:12 +0000 http://www.vividcandi.com/?p=6926 Why Your Brand Needs Influencer Marketing As humans, we seek advice and validation, especially from trusted sources. Many of the products and experiences we strive to obtain comes from seeing other people with them. We turn to social media to figure out what we want, and the more credible the source, the more we want […]

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Why Your Brand Needs Influencer Marketing

As humans, we seek advice and validation, especially from trusted sources. Many of the products and experiences we strive to obtain comes from seeing other people with them. We turn to social media to figure out what we want, and the more credible the source, the more we want what they have.

In our media-driven world, who better to trust than an influencer who can prove their credibility through a massive fan base of swooning followers? Influencer marketing pairs a brand with a credible source that would be the best fit to share the brand, and ultimately reach the most effective audience for the brand.

Here are the key points as to why you could boost your brand through influencer marketing.

It’s Trending

In the past two years, “Influencer Marketing” has risen by 400% as a search term on Google Trends. Any regular Instagram user would agree with this, based on their Instagram explore pages overflowing with models, celebrities, and anyone else with a large following who could promote a product. The terms “Instagram model” and “Instagram famous” have even been coined, referring to models and celebrities that are certified on the social media app by cultivating a large following.

Brand Awareness

These influencers are famous because of their followers, many of whom look up to the influencer and will likely trust their opinion. Having an influencer post regularly about your brand will help the influencer’s audience see your brand in the positive light that the influencer is positioning it in. The more the influencer posts about the brand in a positive light, the better the brand awareness will be.

Personal Context to Your Brand

Influencers allow customers to see your brand in a different light. Many people see brands simply as people trying to sell them something, and not particularly caring about what might be best for the customer. This is especially true with newer or lesser-known brands who have less credibility. Enter: influencer. Their job is to use their relationship they have with their followers, and transfer that trust from themselves to the brand they are representing. This helps customers see brands in a personal light, as someone offering them something that would improve their lives rather than a robot simply trying to scam customers for money.

Brand Loyalty

Going hand-in-hand with personal context, influencers typically bring strong brand loyalty to customers that follow them. People follow influencers because they feel loyal to them for one reason or another, whether it is their content, character, their aesthetic appeal, etc. Many also follow influencers to get inspiration about travel, beauty, fashion, so it’s only natural that they would get inspiration on brands and products from their favorite influencers as well. This, coupled with personal stories and testimonies from influencers, eventually spreads customers’ trust from the influencer to the brands they are promoting.

The Bump

Last but certainly not least, the effect of influencer marketing results in something called “the bump”. This is referring to the bump that partnering with an influencer will create in your brand’s awareness, social media following, and website traffic/sales. Depending on the following of the influencer and the amount of time, “bumps” will vary slightly, but they can almost always be expected when influencer marketing is done correctly.

Contact Vivid Candi for influencer marketing rates and opportunities. Let us take your brand to the next level and reach its full potential!

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Advertising Firms in the Digital World https://www.vividcandi.com/advertising-firms-digital-world/ Fri, 13 Oct 2017 21:58:13 +0000 http://www.vividcandi.com/?p=6826 Advertising firms today have evolved and shifted to a digital marketing and technological world. The era of “Mad Men” is  long gone. Advertising firms used to focus on TV, radio, and print messages, but today, social media, digital media, and technology took over. The focus of advertising firms has shifted. In today’s world, brands need […]

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Advertising firms today have evolved and shifted to a digital marketing and technological world. The era of “Mad Men” is  long gone. Advertising firms used to focus on TV, radio, and print messages, but today, social media, digital media, and technology took over.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

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Vivid Candi: A Social Agency in Los Angeles https://www.vividcandi.com/vivid-candi-social-agency-los-angeles/ Tue, 19 Sep 2017 23:06:36 +0000 http://www.vividcandi.com/?p=6778 WE ARE VIVID CANDI. A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world. We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to […]

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WE ARE VIVID CANDI.

A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world.

We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to students, to your favorite local restaurant, utilize social media channels to communicate with people. These channels are today’s potential in creating the best content and reaching the right people at the right times.

As a social agency, we cultivate and increase the voice your brand or company and place it at the top. We create meaningful stories to bring your brand to life, to create engagement, and target your audience.

Your brand is the heart of our social agency. Our marketing team, graphic designers, and web developers work hard to produce the best, emotionally engaging content to help shape your brand.

How we do it?

#1 Maintain a consistent brand image

As a social agency, we manage all of our clients social media accounts. One key factor to our success is maintaining a consistent brand image within the different social media platforms (ex. Facebook, Instagram, Snapchat). While each platform has a different environment, we know what content to post to keep it fun, friendly, and consistent with the company’s image and appealing to the audience. By doing this we provide valuable information to the audience that will make them love your brand.

#2 Follows

One of the most important elements of social media is the follows. As a social agency in Los Angeles, we will create the best results in your company. By reaching to different people, we increase the amount of followers in days. Our social agency goal is to connect with real people who are passionate about the different clients we have. This way they can engage and become loyal to the brand.

#3 Hashtags

Hashtags is a key element in the social media world. Our social agency is always on the top of this. We know what people look for, what hashtags are more appealing depending on the brand, and what people are interested in. We know how to target the audiences through hashtags and how to increase your traffic and engagement through this. We are #experts in this field and our results are just a small proof of this.

#4 Influencers

When it comes to our clients, we always position them at the best level. We get close to the customers and show them what they want to see. An excellent way to do this is through the use of social media influencers. By reaching to people who personally connect not only with the brand, but with the same audience, our clients have improved their social media game. As a social agency we drive social success further than ever before.

#5 Track and measure everything

Social media content is nothing if there is no track or measurement on the progress and end results. At our social agency in Los Angeles, we are experts in this. We know how to test market, create the best content and have successful results. We know when something is not working and how to change it immediately to get your social media engagement to its maximum.

At Vivid Candi, social agency in Los Angeles we are consistent, authentic, and goal-oriented. When it comes to you and our clients we give our 110% to deliver the best results. The social media world is in constant change and we are right on it.

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We are Vivid Candi – Top Creative Agency in Los Angeles https://www.vividcandi.com/vivid-candi-top-creative-agency-los-angeles/ Fri, 15 Sep 2017 22:53:53 +0000 http://www.vividcandi.com/?p=6769 Dear Future client, Life at Vivid Candi is all about you. We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that […]

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Dear Future client,

Life at Vivid Candi is all about you.

We are not only a full service digital agency. We are a united team of diverse, talented, creative, and passionate individuals. Through creativity we generate, recognize, inspire, and extend our ideas into real life advertising. We are a creative agency in Los Angeles that has successfully executed thousands of advertising campaigns all over the United States and we are currently expanding to Latin America.

Working at Vivid Candi is a whole experience. From working with top clients to all the fun we have in the office, we are a nationally recognized creative agency based in Los Angeles, composed of the best talent. Vivid Candi strives for better than “success”. We want vivid results that will inspire others. Our team is full of creative minds who collaborate together in our headquarters in Malibu.

In our creative agency in Los Angeles, we develop the best in-house work. We are web developers, digital marketing experts, professional graphic designers, professional video producers, coders. Together we create a team of riven and passionate leaders, who love the work they do. Advertising and marketing is not our work, is our passion and our life. Is what we love.

Creativity + Technology

Our creativity expands beyond horizons. We infuse our creativity with our passion, knowledge, having a competitive advantage over other creative agencies in Los Angeles. We know creativity matters, but by our use of technology we make it stronger.

Everyday we work to solve clients’ challenges. We value people and their brands and we treat them equally. Our creative agency gives people a compelling reason to care and desire brands. Through our creativity, we find the right way to deliver results and with technology create personalized experiences for each brand. Creativity is our main ingredient, but the latest technology is the secret sauce.

Our creative agency in Los Angeles delivers powerful, creative ideas that give the perfect competitive edge and with technology we amplify this creativity. There are no boundaries. Our ideas are limitless and endless.

We are strong believers in the life of a brand. We don’t want brands to just live for a couple weeks or months meanwhile the campaign is executed. We want brands to live forever. This can only be done with an agency like ours. Filled with great listeners, thinkers and storytellers, who have the ability to change a brand into an experience that the audience will remember.

Not just another agency

We are driven by passion, delighted by creation, filled with emotion, consumed by inspiration, and fueled with success. Our creative agency in Los Angeles resonates with people and their lives. We place ourselves in the mind of the consumer with each piece we create. Without our talented team we are nothing, and with our amazing clients we are everything.

Sincerely,

The Vivid Candi Team

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