Top Services Full-Service Marketing Agencies Offer:

1. Account Audit & Marketing Strategy
2. Performance Monitoring & Data Analytics
3. Search Engine Optimization (SEO)
4. Web Design & Development
5. Pay Per Click (PPC), Paid Media
6. Social Media Marketing (Paid & Organic)
7. Email Marketing
8. Influencer Marketing
9. Conclusions

Account Audit & Marketing Strategy

No winds are favorable if a ship doesn’t have a destination. This especially rings true if you want to execute marketing campaigns across multiple channels. Clear marketing strategies can help you plan for flawless execution, distribute budget and plan out existing resources to achieve maximum return on investment.

A full-service marketing agency usually performs an account audit and analyzes existing data across various marketing channels as the first step to identifying areas for improvement. This step can uncover information about your ideal customer demographics, age, locations and what has worked well for your business before.

A good marketing strategy will clearly define the desired objectives and how to achieve them based on your unique business. A lead generation strategy for a B2B company is different from promoting a financial planning service company or an E-Commerce jewelry brand. With in-depth account audit and strategic planning, agencies can kickoff your campaigns with end goals in mind.

Sometimes agencies can go an extra step to show you behind-the-scenes data from your direct competitors. Working with an agency can help you utilize marketing tools that an in-house team or freelancers may not have the access to.

Performance Monitoring & Data Analytics

Monitoring performance and making changes based on marketing data is crucial to the ongoing success of any marketing campaign. A full-service marketing agency can help you understand the Key Performance Indicators (KPIs) of your campaigns and make insightful suggestions based on existing and new data.

Marketing campaigns are not just “set it and forget it”. It requires skilled specialists who are trained to understand if a campaign is underperforming or knocking it out of the park with amazing results.

A great benefit of working with a full-service marketing agency that is experienced with integrated marketing is that your business can lift brand awareness and increase sales across the board. You can also reap the benefits of the compound increase in results. There is a golden 7 rule in advertising: A prospect needs to be exposed to an advertising message 7 times for them to take an action. This rule also applies to digital marketing. It’s always better to reach your customers multiple times from the devices and software that they use on a daily basis.

Search Engine Optimization (SEO)

A well-equipped full-service marketing agency usually offers Search Engine Optimization (SEO) services to rank business websites on top positions on the Search-Engine-Results-Page such as Google, Bing and Yahoo. Optimizing your website’s search engine ranking ability is a great way to help you show up in the search results when potential customers look for solutions and products online.

SEO can be applied to all the content on your website including images, videos, infographics and more. SEO is also separated into technical SEO and content SEO. A full-service marketing agency has the resources to not only optimize a website’s “gears”, but also produce high-quality and unique content for the website’s “look”.

A technical SEO specialist is also an expert at building internal, external and back-links for websites so that search engines such as Google and Bing can understand how much “authority” your website has regarding a certain topic.

All in all, SEO is extremely beneficial to a business’ long-term online presence and is a vital part of recommendations from a full-service marketing agency.

Full-Stack Web Design & Development

Web design is essential for any business in the modern world. A website is a business’ digital storefront.  A business website needs to encapsulate your brand’s identity, services, and products with visually pleasing UX/UI design, and have the ability to convert website traffic into action-taking customers at a high percentage. Creating a custom website for your business instead of doing it yourself, using templates or hiring freelancers will not only make the website-creation process easier for you, but it will also produce better results by making a great impression when customers visit your site.

For example, we redesigned the website for a resort – Lake Arrowhead, with beautiful UI/UX that has a special emphasis on the mobile experience.  The revamped website increased page sessions by 59%.

Full-service marketing agencies also provide Conversion Rate Optimization (CRO) services to improve an existing website and help it convert better.

Pay Per Click (PPC), Paid Media for Instant Results

Pay Per Click marketing (PPC) is one of the best ways to bring instant results for businesses that have the budget to do so. Paid advertising includes paid search, paid social media, programmatic ads, display ads, native ads and more. With advanced targeting options, advertisers can help you put your business in front of your ideal customers with PPC.

PPC marketing involves researching keywords and audience interests, setting up PPC accounts, testing campaigns, optimizing landing pages, and analyzing results for continuous improvement.  PPC marketing is an excellent source for businesses to achieve massive short-term growth. With trackable data and direct reports on return on investment, PPC specialists can help you accelerate your business growth and elevate your brand awareness.

Studies show that video ads continue to outperform image or text-based ads. According to Databox, 52% of marketers say that video drives more engagement than images.

A full-service marketing agency can help you produce high-quality video content, launch campaigns, and build out your conversion channels with retargeting ads. Research from PPC can also be applied to other digital assets such as website design, social media, and SEO. 

For instance, our agency helped a real estate client discover a new market for a cheaper product line through PPC efforts.  Want to know how we did it? See the entire study here.  

Social Media Marketing (Paid & Organic)

Social media marketing is all about bringing your brand’s image to life and being authentic for the internet community! Having a social media strategy helps brands closely engage with potential customers and grow a community of loyal fans. There are a few different channels for social media marketing, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and Snapchat among many others, all running with different algorithms.

A full-service marketing agency can help you sync content across all platforms, creating a cohesive brand voice and analyzing insight data to see what your audience likes to see the most. This helps you save money on creating content that can potentially go viral.

Paired with effective paid social advertising, your social media accounts can become a sales-generating machine.

Want to see how we increased social media conversions by 300%+ for a restaurant business? See our case studies here.

Email Marketing for Consistent Results

Email marketing is a marketing strategy used by many businesses to re-market to existing customers utilizing first-party data.  With tools and software, email marketing can be automated newsletters, welcome messages, birthday messages, upsells, and limited-time offers. Email marketing automation can help segment customers who have different interests and send them personalized, tailored content to boost customer loyalty. It is also cost-efficient since it’s so much cheaper to market to existing customers. Email marketing is a great way to keep your customers engaged and excited about your business all year round! 

Email marketing is also known to increase conversion for eCommerce and online ordering, considering the fact that 69.57% of consumers abandon their shopping carts. This positive result is clearly demonstrated in one of our case studies for a restaurant client. In this case study, we grew the client’s email list by 12k in 10 months and set up 12 automated email series.  Two of the automated emails recovered 260 abandoned orders in 2 months.

Influencer Marketing for User-Generated-Content (UGC)

Brands in the fashion, beauty, automotive, and lifestyle industries can benefit from influencer marketing.  Influencers help brands increase brand awareness with cost-efficient User-Generated-Content (UGC).  It is one of the most effective content marketing strategies as users on social media prefer authentic content that they can trust.

When working with Instagram influencers with 100k to 1 million or more followers, your brand will experience a “bump”.  A “bump” is when a well-known influencer creates a drastic increase in your brand awareness, followers, website traffic, and sales by recommending your brand on their social media platforms to their fans who trust their recommendations. 

Influencer marketing is a key to success for many lifestyle and beauty brands because they produce organic popularity. One of our automotive clients reached 50k+ of their target audience in just a few days with an influencer post.

Work with a Full-Service Digital Marketing Agency

Working with an all-in-one marketing team that has a collaborative environment can help your brand deliver award-winning integrated marketing campaigns. Outsourcing your marketing to an agency team that works efficiently together can maximize results for your business. With comprehensive strategies and solutions to grow your brand in 360 degrees, an agency can help you streamline and automate marketing without your in-house team scrambling to catch up with modern digital marketing technologies on every platform. Your agency can easily diversify your marketing effort to help you reach your full potential. 

Vivid Candi is a full-service marketing agency located in Malibu, CA. We offer a wide variety of services such as PPC, SEO, digital advertising, social media marketing, web design, and more.  We are a cohesive team that divides the work between different specialists to ensure that we produce the highest quality work with noticeable results. 

Schedule a free consultation with our experts today!

Call (310) 456-1784

The post Full-Service Marketing Agency Services first appeared on Vivid Candi.

A full-service marketing agency can handle from high-level marketing strategy to step-by-step execution. It’s proven that utilizing a full-service marketing agency can help businesses get better results, reduce the guesswork for in-house marketing staff and receive expert insights into industry trends.

Want to know the highlights of the benefits of a full-service marketing agency? Check out this infographic below!

A Full-Service Marketing Agency Offers Top Services Including:

• Account Audit & Marketing Strategy
• Performance Monitoring & Data Analytics
• Search Engine Optimization (SEO)
• Web Design & Development
• Pay Per Click (PPC)
• Social Media Marketing (Paid & Organic)
• Email Marketing
• Influencer Marketing

Want to know how we can help you grow your business digitally? Contact us today!

The post Why A Full-Service Marketing Agency Can Benefit Your Business first appeared on Vivid Candi.

For full-service digital marketing agencies like Vivid Candi, social media influencers are a key strategy for success. Brands contact us to hire influencers, and potential influencers contact us to develop their branding and voice as well as to get connected with the right types of brands. 

Who are social media influencers? 

Social media influencers are users on social platforms, most typically Instagram and Youtube, who have established credibility amongst a large audience within a certain niche or industry. Usually, influencers have something unique about them that makes them popular. They use that point of difference to reach a specific target market. That’s why choosing the right social media influencers to represent your brand is fundamental. You want to find someone who relates to your brand’s image and is able to reach your desired audience. The power of a social media influencer is to reach new people in your target demographic that you may not be able to reach yourself.  

There are three types of social media influencers: 

Micro-influencers: are users with more than 1,000 followers. These social media influencers are the easiest to work with because they usually do not request large compensations for their work. Micro-influencers also have a more specific audience, called a niche market. They can be the best option if you want to promote a specific product or service. 

Macro-influencers: are users with more than 50,000 followers. These social media influencers have the ability to reach a wider and more diverse audience. Benefits include that they bring more exposure to your brand and can attract new types of customers. 

Celebrities:  are users, artists, politicians and others who reached 1 million followers and above. Celebrities can have huge impacts of your brand because of their influence, but they can be really expensive to work with. This type of social media influencers tend to also be a lot more picky about the brands and businesses they wish to collaborate with. Additionally, their followers are likely more varied in demographics of age, gender, interests and location. Since they have already established a strong image and reputation, celebrities often only want to work with certain brands that they self-select. 

Why brands need social media influencers 

The impact of social media influencers is measurable by causing a boost in helping to raise awareness about a brand, product, idea, or service. We refer to this boost as “BUMP,” because posts by social media influencers to their audience create an increase for a temporary amount of time in social media followers, website traffic, sales, and more. Influencers can add value to your brand, help reinforce its positioning and market segmentation, and can definitely improve return on investments (ROI). 

Another benefit of using social media influencers is that they generate organic growth. Organic means it is a natural, unpaid growth. Organic growth is known to be more effective as its authenticity increases the credibility of a brand and engagement on posts will be higher.  

How to work with social media influencers? 

There are different types of collaborations. The main ones include: 

1. Sponsored partnership: This is the most common type of collaboration, where a brand works with a social media influencer with the expectation that they will post on their social channel(s) in exchange for compensation (money or free products). Brands usually have some guidelines about how and what to post about. 
2. Brand ambassadors: This is the most mutually beneficial type of collaboration. It is likely that one influencer posting one time will not bring much if any boost to a brand’s overall growth, however, the repetition of an influencer showing their followers consistently how they’ve integrated the brand into their lifestyle is very effective. Brands usually send free samples of products to influencers and expect them to promote the merch by producing content on their social media pages. Alternately, brands can also provide social media influencers with their own discount code to incite followers to make a purchase. This type of collaboration is popular amongst micro-influencers, who are also looking to grow their own accounts by being mentioned on the brands’ social media pages. 
3. Takeover: This is when social media influencers post directly from a brand’s account for a specific amount of time. Takeovers usually happen during events or during a countdown, and the content produced tends to receive a higher engagement.

The post How And Why Use Social Media Influencers In Your Marketing Strategy first appeared on Vivid Candi.

Step 1: Set Short and Long Term Goals 

It’s important to be goal-oriented when building your social media presence. Start with small goals such as striving for 100 followers or 50 likes on your beginning posts. Next, have set long term goals such as 500 followers by however many months. Once you achieve your small goals, continue to build your social and continue posting in a consistent manner. The key to a successful social media presence is staying consistent. 

Step 2: Prepare a Strong Social Media Strategy

When thinking about your social media strategy, it is important to keep your audience in mind. Your feed might have great material, but if it is not relevant to your audience then the feedback and follower reaction rate will be minimal. Pick a small niche group of people whom you want your social media content to apply to and aim to photograph and post to their liking. Consider your social media grid a product that you are trying to sell. Know who your customer is what he/she likes and advertise your material to appeal best to them. A great way to better know your audience is to use applications such as Google Analytics if you have a website that you are driving traffic to. This software helps see your growth in traffic and very specific audience data. 

Along with knowing your audience, it’s important to have a plan. Prepare your theme by deciding on a tone, mood, and color scheme. Overall, get an idea for what type of grid you want to have. Decide on a color scheme before you start taking photos. A great way to pick a color scheme and stick to it is to use an editing app such as VSCO or Instasize and pick one or two filters. Use only those filters for your photos. Once you decide on what color scheme you want, your theme will slowly but surely come together. At Vivid Candi, we plan our social media strategies at least a month in advance. This amount of time allows for changes to be made if need be and time to make the grid exactly how you want it. From color schemes to content creation, we use our favorite social apps to plan everything to the tee. 

Step 3: Make a Content Creation Board

Content creation boards are useful to visualize the grid in advance. Mobile and desktop apps such as UNUM help with creating the best social media strategies. Once downloaded, the UNUM app allows you to place each photo on your Instagram grid, add captions, and incorporate filters. The app makes organizing photos and ideas much easier. This content creation board will be what you rely on when posting daily. At Vivid Candi, content creation is extremely important to stay organized and on task.

Step 4: Actively Engage with your Audience

Part of reaching major social media success is staying connected with your audience and followers. When they comment and DM you, be sure to reply in a timely manner. If you reply a week after the fact, they most likely will have forgotten and lost interest. When you’re starting to build your account or your brand, keeping a close relationship with your followers is key to continue gaining more followers and likes. 

Step 5: Keep it Consistent

As previously mentioned, keeping your theme, posting time, colors, and captions consistent is key to success. Posting daily is the best way to keep your followers interested and your grid up to date. For example, take a look at these Instagram grids: @figmtnbrew, @thesunsetrestaurant. They are posted on a daily basis and have a common theme in every post. 

If you want to learn more about a successful social media strategy, check out our blog page for more information. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more.

Follow us on Instagram.

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As a full digital marketing agency in Los Angeles, we are aware of the ongoing and changing trends. We know how to understand the mind of the consumer and especially how to target them. Our commitment to excellence, our energy, and passion for what we do, set us apart from other marketing agencies in Los Angeles.

With 18+ years of experience, we have served thousands of clients that have successfully seen the results. All our work is don in-house at our Malibu HQ. Our marketing agency designs the best marketing strategy plans to make your business grow and keep succeeding.

As a marketing agency in Los Angeles, we believe in innovative and well-thought marketing strategy plans. So how do we do it?

We believe that every successful business has a successful marketing plan behind it. As a marketing agency in Los Angeles, we like to take steps in creating the perfect marketing strategy plan.

The marketing team at Vivid Candi has full experience in this area. There is no successful marketing agency without bright and smart ideas. We like to brainstorm; and we believe there is no bad idea. All of our marketing team’s ideas are combine into one innovative and triumphant big idea.

As a marketing agency in Los Angeles we know that a marketing strategy plan is never complete without having cleared out the goals and strategies that will be implemented. The goals have to rationalize with the resources and with our clients. We also take a look at what will work long term for our clients.

When it comes to marketing it is essential to define and know well the target groups for all the different clients. Through this step, our marketing team conducts more research on the consumers needs, wants, and preferences. Lastly, the marketing team strategically sets up the budget for the different areas of the marketing strategy plan.

But what makes us so special?

Our marketing agency in Los Angles is 110% committed to excellence. We are driven by the passion, the experience, and fun we all share by working together everyday. From our long marketing meetings, to our fun days surfing together, we know the real work-life balance.

Vivid Candi is one of the top full digital service marketing agencies in Los Angeles. It is not surprise we got amazing and high-quality clients.

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