A full-service marketing agency can handle from high-level marketing strategy to step-by-step execution. It’s proven that utilizing a full-service marketing agency can help businesses get better results, reduce the guesswork for in-house marketing staff and receive expert insights into industry trends.

Want to know the highlights of the benefits of a full-service marketing agency? Check out this infographic below!

A Full-Service Marketing Agency Offers Top Services Including:

• Account Audit & Marketing Strategy
• Performance Monitoring & Data Analytics
• Search Engine Optimization (SEO)
• Web Design & Development
• Pay Per Click (PPC)
• Social Media Marketing (Paid & Organic)
• Email Marketing
• Influencer Marketing

Want to know how we can help you grow your business digitally? Contact us today!

The post Why A Full-Service Marketing Agency Can Benefit Your Business first appeared on Vivid Candi.

This is a crucial first step in marketing and will help you stay on top of the marketing trends as they change. 

Have you ever thought of your marketing objectives? What are the goals that you have each quarter, monthly, and daily? And then the road map to get you there. Having a marketing agency that specializes in restaurant marketing can help you with this as well. In this blog, I will walk you through how to have marketing objectives in place for your restaurant.

Here are some examples of possible restaurant marketing goals: 

Increase your brand identity:

Allow others to recognize your brand by making yourself known in your area. Boost the number of people who come back. Get a few regulars to come in the door. Increase the average check: the stronger your customer relationships, the more money they’ll spend.

Lead generation:

Lead generation is the process of attracting potential customers’ interest to increase future revenue. Many companies consider it to be an important aspect of their sales process. The first rule of marketing is to know who you’re selling to and who needs or wants what you have.

Brand awareness. Get the word out about your business and its products to individuals who might be interested.

Make yourself known in your community and allow people to recognize your brand.

When someone suggests, “Let’s eat pizza tonight,” you want people to quickly recognize your business as one of the best options out there. That’s what brand recognition is all about.

Because we live in a time when technology is constantly evolving, brand awareness is very important for every business. This is because individuals constantly have a computer in their hands, whether it’s a smartphone, a tablet, or a full-fledged laptop or desktop computer, allowing them to communicate with others in a matter of seconds.

This could work in your favor or against your business. It all comes down to how you use it and how you adapt to these various technological advancements. Being proactive in brand marketing via social media will increase the brand experience for current customers while also converting potential customers into loyal brand followers, and new customers coming to your restaurant.

Here are some tips on how to generate brand awareness:

Use third-party review sites to your advantage.

Ratings and reviews have never been more significant in today’s digital platform, where anyone can be an online critic. Restaurant owners should use online reviews as strategic marketing tools because the majority of the people trust others’ experiences.

Build a social media marketing plan

Restaurant owners may use social media to set the tone and flow of their business, make new connections, and maintain a devoted customer base. But it’s more than just publishing a couple of times a week on Facebook or Instagram; it necessitates a creative, strategic plan that connects and encourages customers.

Spend time developing a social media marketing strategy that aligns with your company’s objectives such as.

Ø  Your Ideal target market And how to reach them

Ø Which  Social media platforms to use

Ø  The tone and voice of your business

Brand consideration: Getting prospects to think of you.

 If you have a strategic marketing plan you can get prospects thinking about you as the choice for where they eat. The more they see your brand your colors, the food, hear about your restaurant the more they will be thinking about you ongoing.

Create a name for yourself in the community. Make sure locals know you!

Whether it’s a postcard or a brochure this method has been a proven method in bringing in new clients to your area.  You might want to include this in your restaurant marketing goals. Using special deals and coupons to attract new clients is a very efficient strategy. You can also optimize search engines by registering your restaurant’s website with local directories and keeping local listings up to date so that consumers can find you when they need to.

Sales: Persuading customers to go to your restaurant and buy from you

Turn your current customers into brand ambassadors.

Existing clients might be your most powerful promoters. Treat them well, and they’ll tell their friends about how great your restaurant is. When customers come to your restaurant, try to remember who they are, what they ordered previously, what reviews they left, and how you assisted them. You can collect this information from your customer database.

You can also use social media as an ambassador is find local ambassador influencers for your content and brand awareness.

Try to offer new foods to them and ways they can promote your restaurant and food into the community. They will feel needed and cherished as a result of such efforts.  Regular consumers generate greater sales for restaurants than new customers. As a result, customer retention becomes critical. Your regular customers will promote you through word of mouth and by bringing friends and family to your restaurant, which will help you improve sales. Getting your consumers to return will always be your greatest triumph! 

Give them a reason to return whether that be a discount when they bring friends and family or a coupon on their next order.

Upselling to increase sales

Regardless of how well your restaurant is doing, there’s a good chance you’d like to raise your sales. Upselling at restaurants is one of the simplest methods to do this. It’s the process of persuading clients to upgrade their existing purchases or purchase more things. Upselling is the most popular tactic used by restaurants to increase earnings. You can also give away complimentary samples of the new items you’ve added to your menu to boost restaurant sales. Customers will notice these dishes as a result of this activity, and they will be more likely to request more.  

By asking your consumers if they need anything else or would like to add on or any extra food to take home with them. A simple question like this can compound over time and add more sales to your restaurant business.

These are marketing strategies that you can utilize to reach marketing objectives for a restaurant. Using these marketing tools and methods can help you save a lot of time and effort in improving your business. It’s a lot easier to determine the proper path for your restaurant and the right message to send to your clients if you’re completely clear on your marketing objectives.

If you need help with your marketing objectives for your restaurant as well as a plan book a call with vivid candi. You will receive a free custom call for your restaurant business to help you out with marketing objectives and strategies to reach your goals. 

The post Establishing Marketing Objective For Restaurants first appeared on Vivid Candi.

The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. In other words, Search Engine Optimization involves making smart modifications to your content and website design to make your page stand out amongst the diluted marketplace of search results. To drive traffic to your site, you want to focus on relevant keyword terms with medium to high volume of searches and low competition, so that over time the search engine algorithm will display your blog or landing page as a front runner in the results.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately were presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines however, such as Google, Bing and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked.

The Components of SEO

SEO is a tool to help drive traffic to your site by allowing your potential audience to find you when they type relevant terms into their search engine. You want to attract a targeted audience that is interested in your message; Therefore, you must choose keywords that are applicable to the content on your website. For example, if your webpage is focused on Seasonal Interior Design, you would not want to use “cooking” or “clothing” as a keyword to focus on. Instead, if you want to attract individuals who are interested in your topic, lean towards keywords like “Fall Home Decor” and “Interior Design Trends.” This ensures that your page will pull quality traffic.

SEO also relies on the quantity of individuals clicking on your site. Choosing reliable keywords is crucial for any website’s survival in this overly competitive digital age. Using Google Analytics and Google Ads, you can check to see which keywords currently bring the most search traffic to your site and how which keywords would have the most potential impact. Lastly, to reduce cost, advertisements are useful to incorporate in order to drive more targeted and concentrated traffic to your page, particularly when running any promotions or around holidays that could pertain to your business.

Understanding Optimization in SEO Marketing

We discussed what the phrase “search engine” means in terms of the acronym SEO Marketing; however, the “O” is just as important. The O, which stands for Optimization, is where the site owner must take the reigns. Here, you must put on the hat of a writer, and consider the use of attractive language and niche-focused keywords on your landing pages as well as in an industry specific blog. The more relevant content a website can develop, the more a search engine’s algorithm will point to that website as a valuable source of information and will give more recognition to that site as opposed to its competition that does not produce new, dynamic content. Optimization includes, but is not limited to informative title tags and descriptions, relevant internal links, and useful external links.

SEO Marketing

Overall, you want your page to be seen by the public. You are not creating a site for it to sit in the cobwebs of the internet; Instead, you want to be recognized. Becoming familiar with SEO Marketing techniques will come in handy while creating your online brand identity. Strategic digital marketing will increase your website’s visibility through a diverse combination of organic search engine results and advertising. While this generation becomes increasingly digital, you must stay up to date on the new trends of SEO marketing to rise above your competition.

The post SEO Marketing first appeared on Vivid Candi.

For full-service digital marketing agencies like Vivid Candi, social media influencers are a key strategy for success. Brands contact us to hire influencers, and potential influencers contact us to develop their branding and voice as well as to get connected with the right types of brands. 

Who are social media influencers? 

Social media influencers are users on social platforms, most typically Instagram and Youtube, who have established credibility amongst a large audience within a certain niche or industry. Usually, influencers have something unique about them that makes them popular. They use that point of difference to reach a specific target market. That’s why choosing the right social media influencers to represent your brand is fundamental. You want to find someone who relates to your brand’s image and is able to reach your desired audience. The power of a social media influencer is to reach new people in your target demographic that you may not be able to reach yourself.  

There are three types of social media influencers: 

Micro-influencers: are users with more than 1,000 followers. These social media influencers are the easiest to work with because they usually do not request large compensations for their work. Micro-influencers also have a more specific audience, called a niche market. They can be the best option if you want to promote a specific product or service. 

Macro-influencers: are users with more than 50,000 followers. These social media influencers have the ability to reach a wider and more diverse audience. Benefits include that they bring more exposure to your brand and can attract new types of customers. 

Celebrities:  are users, artists, politicians and others who reached 1 million followers and above. Celebrities can have huge impacts of your brand because of their influence, but they can be really expensive to work with. This type of social media influencers tend to also be a lot more picky about the brands and businesses they wish to collaborate with. Additionally, their followers are likely more varied in demographics of age, gender, interests and location. Since they have already established a strong image and reputation, celebrities often only want to work with certain brands that they self-select. 

Why brands need social media influencers 

The impact of social media influencers is measurable by causing a boost in helping to raise awareness about a brand, product, idea, or service. We refer to this boost as “BUMP,” because posts by social media influencers to their audience create an increase for a temporary amount of time in social media followers, website traffic, sales, and more. Influencers can add value to your brand, help reinforce its positioning and market segmentation, and can definitely improve return on investments (ROI). 

Another benefit of using social media influencers is that they generate organic growth. Organic means it is a natural, unpaid growth. Organic growth is known to be more effective as its authenticity increases the credibility of a brand and engagement on posts will be higher.  

How to work with social media influencers? 

There are different types of collaborations. The main ones include: 

1. Sponsored partnership: This is the most common type of collaboration, where a brand works with a social media influencer with the expectation that they will post on their social channel(s) in exchange for compensation (money or free products). Brands usually have some guidelines about how and what to post about. 
2. Brand ambassadors: This is the most mutually beneficial type of collaboration. It is likely that one influencer posting one time will not bring much if any boost to a brand’s overall growth, however, the repetition of an influencer showing their followers consistently how they’ve integrated the brand into their lifestyle is very effective. Brands usually send free samples of products to influencers and expect them to promote the merch by producing content on their social media pages. Alternately, brands can also provide social media influencers with their own discount code to incite followers to make a purchase. This type of collaboration is popular amongst micro-influencers, who are also looking to grow their own accounts by being mentioned on the brands’ social media pages. 
3. Takeover: This is when social media influencers post directly from a brand’s account for a specific amount of time. Takeovers usually happen during events or during a countdown, and the content produced tends to receive a higher engagement.

The post How And Why Use Social Media Influencers In Your Marketing Strategy first appeared on Vivid Candi.

Step 1: Set Short and Long Term Goals 

It’s important to be goal-oriented when building your social media presence. Start with small goals such as striving for 100 followers or 50 likes on your beginning posts. Next, have set long term goals such as 500 followers by however many months. Once you achieve your small goals, continue to build your social and continue posting in a consistent manner. The key to a successful social media presence is staying consistent. 

Step 2: Prepare a Strong Social Media Strategy

When thinking about your social media strategy, it is important to keep your audience in mind. Your feed might have great material, but if it is not relevant to your audience then the feedback and follower reaction rate will be minimal. Pick a small niche group of people whom you want your social media content to apply to and aim to photograph and post to their liking. Consider your social media grid a product that you are trying to sell. Know who your customer is what he/she likes and advertise your material to appeal best to them. A great way to better know your audience is to use applications such as Google Analytics if you have a website that you are driving traffic to. This software helps see your growth in traffic and very specific audience data. 

Along with knowing your audience, it’s important to have a plan. Prepare your theme by deciding on a tone, mood, and color scheme. Overall, get an idea for what type of grid you want to have. Decide on a color scheme before you start taking photos. A great way to pick a color scheme and stick to it is to use an editing app such as VSCO or Instasize and pick one or two filters. Use only those filters for your photos. Once you decide on what color scheme you want, your theme will slowly but surely come together. At Vivid Candi, we plan our social media strategies at least a month in advance. This amount of time allows for changes to be made if need be and time to make the grid exactly how you want it. From color schemes to content creation, we use our favorite social apps to plan everything to the tee. 

Step 3: Make a Content Creation Board

Content creation boards are useful to visualize the grid in advance. Mobile and desktop apps such as UNUM help with creating the best social media strategies. Once downloaded, the UNUM app allows you to place each photo on your Instagram grid, add captions, and incorporate filters. The app makes organizing photos and ideas much easier. This content creation board will be what you rely on when posting daily. At Vivid Candi, content creation is extremely important to stay organized and on task.

Step 4: Actively Engage with your Audience

Part of reaching major social media success is staying connected with your audience and followers. When they comment and DM you, be sure to reply in a timely manner. If you reply a week after the fact, they most likely will have forgotten and lost interest. When you’re starting to build your account or your brand, keeping a close relationship with your followers is key to continue gaining more followers and likes. 

Step 5: Keep it Consistent

As previously mentioned, keeping your theme, posting time, colors, and captions consistent is key to success. Posting daily is the best way to keep your followers interested and your grid up to date. For example, take a look at these Instagram grids: @figmtnbrew, @thesunsetrestaurant. They are posted on a daily basis and have a common theme in every post. 

If you want to learn more about a successful social media strategy, check out our blog page for more information. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more.

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The post Create a Social Media Strategy and Watch the Numbers Grow first appeared on Vivid Candi.

If you have a need for custom email templates, contact our digital agency Vivid Candi today at 310.456.1784 or the contact form on this website. We provide professional email template design and are based in Los Angeles, California. Most custom email templates can range in cost from $300-700/ea to design, code html and implement the email blast.

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