Want more customers to discover your restaurant on search engines such as Google, Bing, Yahoo and Yelp? You need restaurant SEO services (Search Engine Optimization) to help you!

According to this Forbes article, there are one billion restaurant searches on Google every month, while “food near me” is considered to be among the fastest-growing search terms.

Without a doubt, Search Engine Optimization (SEO) is a vital part of restaurant digital marketing. SEO helps restaurants rank their websites in top positions in the search engine results, making it easy for customers to discover dining options online.

Naturally, most restaurant owners are not SEO specialists, so they look for help from digital marketing agencies that provide restaurant SEO services.

In the United States, experienced SEO agencies can cost up to $150 to $250 per hour and most agencies would require $2,000 to $10,000 per month for their SEO services. With such as big commitment to step into the digital world, restaurant owners are still confused about what SEO services are and why they need them.

Our agency, Vivid Candi has 20+ years of experience in digital marketing for restaurants. In this article, we will help you understand what SEO services entail and how your restaurant business can benefit from them.

5 Common Restaurant SEO Services:

1. Keyword research & strategy planning
2. Content creation (SEO blogs, infographics, social media SEO)
3. On-page SEO
4. Quality link-building
5. Technical SEO

1. Research restaurant SEO keywords that are easy to rank and have high traffic volume.

If your restaurant works with a professional SEO agency (Like Us!) to grow your website traffic, the first thing is to do keyword research.

With popular keyword research tools such as Google Search Consoles, Semrush and Ubersuggest, SEO specialists can see what keywords your restaurant’s website already ranks for and which keywords ranking they can improve. There are millions and billions of keywords on the search engines, so doing proper research is a crucial step to finding the keywords that are priorities.

After finding your restaurant’s priority SEO keywords, an SEO specialist can create a content strategy based on the keyword’s traffic, intent and ranking difficulty levels.

If you are considering using SEO to grow your restaurant’s website traffic, keep in mind that SEO is a long-term strategy that can take 3-6 months to produce results. Knowing which keywords to put your effort into can make a huge difference down the line.

2. Create high-quality content that can rank on first-page search results and increase your backlinks and shares.

We live in a world where everyone is overloaded with information.

A simple Google search “Japanese food near me” has a whopping 3 million results!

With such fierce competition, search engines’ machine learning is getting smarter at cherry-picking the best content to rank in high positions.

According to Hubspot, Google has 200 ranking factors that determine a website’s position in search results. It doesn’t mean that your restaurant’s SEO needs to meet all 200 of them, but it’s clear that Google’s complex machine-learning prefers SEO content that is informational, relevant to the search terms and easy to read.

Of course, there’s more to SEO than just amazing content. Experienced restaurant SEO specialists understand how to create content that speaks to niche customers while considering all the ranking factors for Google robots. Restaurant SEO, due to its brick & mortar B2C business model, look completely different from E-Commerce SEO or lead gen SEO.

3. Implement on-page SEO and correct errors.

On-page SEO is a method to optimize individual web pages higher in the search engine results. A restaurant SEO specialist will ensure that all of your website pages have your local niche keywords in the copies, alt-tags, meta titles and descriptions.

When customers look for a new place to eat, your restaurant can show up high on the search results and appear “more popular” than the other restaurants ranking below you.

Let’s use the same example of “Japanese food near me”.

You want to order from your go-to sushi takeout place that’s 5 minutes away but when you search “Japanese food near me”, its website is nowhere to be found. Now, you type in its name directly in Google and the website magically shows up.

This is mostly because the sushi takeout website does not have keywords in the website that can help Google understand what kind of business it is.

Typical restaurant on-site SEO services include:

• Publishing authoritative, relevant keyword-centric content (Like this blog that you are reading).
• Regularly updating your articles to reflect any new changes such as a new menu.
• Adding relevant keywords in Metadata.
• Creating internal links and content that is linkable.
• Adding alternative tags, titles, captions and descriptions in photos and videos so they can show up on Google images and Google videos.

Do your next restaurant’s photoshoot with our professional restaurant commercial video/photography service (including food stylists).

4. Build quality backlinks and referrals.

Link building is also known as off-page SEO. On-page and off-page SEO often work hand-in-hand to help websites rank higher in search results and increase traffic.

The more links point to your website, the more authoritative Google considers your website to be. For example, if many restaurant review sites point to your restaurant website, Google & Bing will think that your restaurant is popular, pumping you to the top positions on the search results page.

The quality of backlinks is also important. Having a backlink from Forbes and Yelp pointing to your restaurant is different than that from an unknown blog. There are many shady overseas SEO companies that buy backlinks that link to spam websites. Google will punish a website that has too many low-quality backlinks and erase your presence from search results for any suspicion of buying backlinks.

5. Technical SEO services for restaurants to provide better web experiences

Technical SEO includes making improvements to your website’s user experience. With a clear site map structure, Google can index your website more effectively and help serve your content to relevant searchers.

Search engines have website crawlers called “spiders”. Spiders can double-check for duplicate content, content and confined backlinks on your website.

Having a website that’s mobile-friendly and lightning-fast is a big factor in Google’s ranking. Professional website agencies that build custom WordPress websites usually install site speed optimization software to decrease website page load speed.

If a restaurant offers online ordering, a custom-built website has more freedom to add functions that can benefit increase your sales.

It’s sometimes tempting to save money and build a website through DIY Wix, Squarespace or cheap freelancers, but the downside will also limit your restaurant’s growth.

Restaurant SEO services are different from traditional SEO due to the brick & mortar business model.

Restaurant SEO services are different from SEO for e-commerce and lead gen businesses. Converting online traffic to foot traffic is a challenge and requires more than just optimizing a website. Knowledgable restaurant SEO specialists will also optimize Google My Business listing and Yelp profiles to maximize the benefits from functions offered by search engines such as Google.

Want to work with our agency to grow your restaurant’s foot traffic digitally?

Work with our Google Partner Digital Agency!

CALL (310) 456 -1784

Trusted By 100+ Restaurants

The post 5 Restaurant SEO Services You Need Now first appeared on Vivid Candi.

At Vivid Candi, we’re in a unique position as a digital tech agency that works with clients across all industries, from mom and pop shops to national chains and public companies. Over the past two decades, we’ve been fortunate to learn from many trials, tribulations, and successes of our clients. As an agency, we’ve made our mark as an industry pioneer through innovation, experience, and dedication. With 21 years of experience, we are able to confidently provide much more than just a digital marketing strategy when it comes to guiding our clients to make impactful decisions. If there’s one mantra we can reinforce into the mindset of every person we work with, it is to “learn to adapt.” 

This crisis isn’t going away overnight, and the businesses that will survive and possibly thrive during this time are the ones who can adapt quickly and uncover opportunities in the rubble. It’s important to know how to look at your campaign strategy, evaluate the situation, and prioritize your digital marketing strategy during a crisis such as COVID-19.

Looking at Your Campaign Strategy

eMarketer recently published a study called The Ad Platform: How Media Buyers Are Changing Plans Because of COVID-19. eMarketer forecasting analyst Eric Haggstrom joined host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast. In this study, researchers raised the question, “How has the coronavirus pandemic impacted US agency and marketing professionals’ advertising efforts?.” About 49% of respondents stated that they’ve held back a campaign from launching until later in the year, while 48% said that they’ve adjusted media type of usage or shifted budget among media types. Moreover, 34% of respondents stated that they’ve canceled a campaign completely (relaunch).

In the midst of the crisis, we must maximize results and shift focus to the most cost-effective projects. We suggest marketers to first stop and evaluate the situation, and then make plans to shift marketing focus. Last but not the least, marketers should put employees’ safety on the top of their minds. 

Evaluating The Situation

First and foremost, business owners need to evaluate the current situation and address the challenges their business is facing, both to their business partners as well as their customers. Everyone should be aware of the difficulty ahead and be prepared. There are several factors to consider during this time: What should you do at the moment considering regulatory and competitive environments changes? Is your company resilient enough to survive the crisis? Are there projects that need to be paused? What digital marketing strategies can we change to adapt to the current situation? An immediate and effective response is vital but it’s also important to not lose focus for the long term. 

McKinsey & Company, an American management consulting firm, published an article called Beyond coronavirus: The path to the next normal, in which they discuss how leaders can respond and begin navigating to what’s next. In the article, McKinsey suggests that companies act across five stages, leading from the crisis of today to the next normal that will emerge after the battle against coronavirus has been won: Resolve, Resilience, Return, Reimagination, and Reform. The amount of time each stage will take depends on several factors, including geographic and industry context. Moreover, institutions may find themselves operating in more than one stage simultaneously. Collectively, these five stages represent the vital importance we face of our time. The battle against the coronavirus COVID-19 pandemic is one that leaders today must win if we’re to find an economically and socially variable path to begin the next normal.

Shifting Marketing Priorities During COVID-19

Digital Marketing

As physical businesses have shut their doors, digital marketing is playing a bigger role than ever before. Now is the time to shift your company’s marketing focus. Having experienced the outbreak, consumers will and have changed their spending habits. With stay-at-home orders put in place across the country, it’s more likely for consumers to use the online service. Digital marketing has become very important for marketers and businesses alike. It’s time to think of how you can bring your company online and continue to engage with your consumers. For instance, if you’re a restaurant owner, try putting together cooking tutorials and sharing them online with your audience via your social media and website. If you already have a website of your own, make it more engaging for your audience. 

No matter what type of business you have, the key is to have a digital presence and to remind your consumers why they should stick with you. Let your customers know why you matter to them and show them that you truly care about them and appreciate them. It’s always a good idea to put your customers first and think about the ways to improve their online experience. By making your brand more digital-friendly, you’ll benefit from both increasing your online traffic and presence, as well as building a stronger relationship with your customers in a way you have never before. 

Search Engine Optimization (SEO) Marketing

Search Engine Optimization, otherwise known as SEO, is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. This is one of the most cost-effective strategies that you can implement into your digital marketing strategy. 

You should already be investing in SEO, but even more so during the outbreak. According to Cloudflare, a US company that provides network infrastructure to businesses around the world, between January and late March, internet traffic increased by around a quarter in many major cities. With that being said, people are spending much more time online, and thus maintaining your search ranks could lead to increased organic traffic. 

SEO is about long-term results – how can you expand your company’s visibility and drive more visitors to the site, which in turn, leads to a higher conversion rate. According to HubSpot, “more people use search engines to find products or services than any other marketing channel. 18% more shoppers choose Google over Amazon. 136% more prefer the search engine to other retail websites. And B2B buyers conduct up to 12 searches, on average, before engaging with a brand.” The evidence is clear. People nowadays rely heavily on the internet and they want to research on their own before selecting any brands or products. You might not see an immediate result of investing in SEO during the crisis, but it will benefit your business in the long term. To learn more about SEO marketing and the importance of it, check out our blog SEO Services Designed for Success in 2020. 

Email Marketing

What’s more cost-effective than using an email marketing strategy? SuperOffice, a European supplier of CRM solutions to the professional B2B market, published an article called Email Marketing Strategy: A Data-Driven Guide (With Original Case Studies) that discusses the importance of email marketing. In the article, it was stated that on average, for every $1 you spend on email marketing, you can expect a return of $51. Utilizing email marketing could help you promote products and communicate with your customers efficiently. 

Consider email marketing as a way to send messages to your customers. Plan the content you want to share in your email marketing campaigns. For instance, tell your consumers what your company is doing differently regarding the crisis. Prioritize messages that send service and support – this may include special promotional offers and gifts for customers. Start with an email explaining your company’s current situation and policy changes, and in the following emails, introduce your products to your audience and the special promotions you have(or anything that can cheer them up!). Also, don’t forget to include your call to action in the email. Always evaluate the performance over a period of time and change your marketing strategy accordingly.

Social Media Marketing

You should anticipate your consumer needs. Social distancing can lead to stress, anxiety, and a sense of loneliness, so it’s crucial to utilize social media channels to communicate with your consumers. Social media is a cheap and effective way to stay connected. Engage with your audience and send supporting messages but also keeps your brand present. Focus on sharing content that aligns with your company value and includes images that are relevant to your brand. The bottom line is not to overwhelm your audience with too much information. Utilizing social media well is critical to maintain customer trust and restore employees’ confidence. Learn more about social media marketing here.

Safety

With all that being said, the safety of your employees is always paramount. The top priority is to protect and support your employees. It’s also important to know that they’re undergoing a lot of challenges during these times. To build trust and restore confidence, companies should listen to their employees’ needs. Some challenges might include a lack of resources, bad communications, and lack of productivity. Therefore, companies should build a robust communication system so that employees can feel connected to the community. Managers should also arrange weekly meetings virtually to build working norms and make remote work practical and simple. Although it is hard, companies should do everything they could to adapt to changes and move forward.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. Follow us on Instagram.

The post Digital Marketing Priorities During A Crisis first appeared on Vivid Candi.

The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In other words, search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. The goal of SEO is to make smart modifications to your content and website design, your web pages will stand out amongst the diluted marketplace of search results.

The concept of SEO marketing may seem a bit intimidating to someone trying to build a new brand, website or blog. Don’t worry, that’s what a digital marketing agency like Vivid Candi is here for. With some helpful SEO services, explanations, and a bit of practice, SEO marketing will soon become your best friend. 

Why is SEO so Important?

There is a multitude of reasons you should implement SEO practices into your marketing strategy. As a business or brand, the ultimate goal is to have great brand awareness and make conversions, right? Most internet users begin their session by searching for something. That something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on how old Bill Gates is or finding a local Los Angeles restaurant, the perfect piece of clothing for Coachella, or the ideal real estate agent to sell their home. The internet is a powerful place with endless information. With that being said, it’s important that your brand or business stands out, rather than getting lost in the sea that is the world wide web. SEO is the process of helping your customers connect with your business online. At Vivid Candi, we use modern SEO services, backed by the best digital practices, to increase your traffic and rankings for vetted keywords and long-tail phrases that drive business to your site.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately got presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines, however, such as Google, Bing, and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked. Learn more about understanding the basics of SEO here.

5 Steps to SEO Success

1. Create High-Quality Content

The first and maybe most important step in achieving SEO success is creating high-quality content that is helpful and useful. Your website’s content is a critical component of SEO. As search engine crawlers review your site, they’ll rank each page based on how well it provides unique, relevant, helpful answers to search queries. To raise your page rankings, make sure each page provides clear, insightful, and comprehensive answers to any question a user might have about that particular product or service. Moreover, you should organize your content in a way that covers one topic per page. If you have a page covering multiple topics, separate these into their own pages.

2. Research Keywords

Keywords are the words that potential customers type into search engines. It’s important to understand what words people are searching for. It’s no longer a best practice to repeat words over and over on a page. In fact, Google will penalize you for that overusing words. Therefore, you should put together a list of questions customers would use to look for your product or service and ensure your content answers these questions. To find which words your customers are using, use a tool like Google’s Keyword Planner. 

3. Start a Blog

Because search engines like websites with new and relevant information, adding a blog to your site is key. Moreover, it’s one of the easiest ways to update your content on a regular basis and give visitors a reason to keep coming back. In addition, you should implement keywords that relate to the questions your customers are searching for. Once you’ve posted a blog to your site, you can bookmark your entry on social bookmarking sites like Digg, Technorati, Reddit, or StumbleUpon to increase the likelihood of other sites linking to you.

4. Backlinking

Once you’ve strengthened your content with keywords and blog posts, it’s time to start increasing your visibility. We recommend that you spend a few minutes researching good-quality sites that are relevant to your industry and rank well on search engines, and try to get them to link back to your website. Most search engines rank sites higher if they’re linked to by other, well-respected sites.

Getting links from other high-quality sites can be a challenge, but you can start by posting regular comments in response to their blogs and news articles. They’re more likely to link to sites or people they feel they have a relationship with. For instance, if you are a real estate agent, getting websites like Zillow and Estately can help boost your website’s ranking.

5. Measure Results

Now that you’ve put in all this work, make sure you track the results. Don’t you want to see the ROI in your SEO marketing strategy? Performance tracking tools can help you analyze your progress and identify specific areas for improvement. You can go online and take advantage of various tools such as:

• Google Analytics: Is your organic traffic trending up or down? Are you getting more visitors to your site?
• Google Search Console: Discover which keywords are driving traffic to your website and their positions in Google’s search results. Have the positions improved after you make your changes?
• SEO tracking tools such as Linkdex and SEMrush: Track keyword positions over time and discover ways to improve your content. Moreover, you can see how much money your company is saving through organic SEO marketing.

Vivid Candi SEO Services

Vivid Candi is a full-service digital marketing tech agency founded in Malibu, California. Over the past two decades, our agency has blossomed into a complete in-house team focused on digital marketing, custom website development, and influencer marketing. We have over 20 years of experience with working on websites and SEO. As such, we understand what searchers and search engines are looking for. Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience, and knowledge you need in your corner to grow your business. At Vivid Candi, we offer multiple SEO services including local SEO, technical SEO, and SEO analytics.

Local SEO Services

If you’re looking to dominate in your specific area of business, you need a complete local SEO strategy that drives and delivers results. At Vivid Candi, we use several tactics to do this, including local search optimization, Google My Business, citation setup and optimization, and localized content creation.

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success. With this SEO service approach, we work to provide our clients with backlink analysis, website migrations, Schema markup, and image optimization.

SEO Analytics

Because we are a full-service digital marketing tech agency, we offer all of our SEO services to each of our clients. That means, we utilize services like Google Analytics, Google Tag Manager, and user behavior data to provide insights to our clients.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

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It’s age old wisdom that “shopping around” is a must when it comes to purchasing a car. Prospective buyers who were smart, would go from car dealership to car dealership is search of the best deals. This was seemingly the only way to make sure that you were getting the best deal. However, today’s car buyer acts much differently than those of the recent past. Today, prospective car buyers make their decisions in the same way they would approach shopping for products such as shoes, shirts and accessories. Nowadays, it is almost guaranteed that car buyers “shop around” online before walking into a dealership. Therefore, the online impression of a car dealership must reflect the wants and needs of the new age car buyer if they want to convert to a walk-in lead. This is why it so crucial for car dealerships to improve their digital marketing and SEO.

Why Car Dealership Digital Marketing Is So Important

The digital age has made online purchasing so secure that brands like Tesla are structuring their whole business model around online ordering. In the near future, most brands will make it possible for you to complete the entire car purchase online. For years now, we have been able to customize the design, color, trim, model, and more using online tools from car brand and car dealership websites. These trends are leading more and more people to spend their time “shopping around” for cars–– online. According to Autotrader, car buyers spend 59% of their time researching online. Typically, people trust the information they find online more than they trust a car salesman.   

Furthermore, most car buyers are undecided when they start the shopping process. Many have little brand loyalty and simply want the best deal. Moreover, car buyers have even less or no loyalty to car dealerships. In a scenario with two Volvo dealerships, most buyers would purchase from the Volvo dealership in the next town over if they had a better deal there than at the Volvo in their own town. The power of online shopping makes this even easier, which is why car dealerships have to implement very strategic integrated digital marketing campaigns if they want to beat out the competition.   

What is Car Dealership Digital Marketing

In any marketing campaign it is so important to be seamless and succinct in order to yield the greatest impact on customers and other stakeholders. A marketing campaign should be very clearly integrated and have a common theme and message on all of its content. Digital Marketing is no different; and nowadays, all good marketing campaigns include digital content which should seamlessly integrate with all the other content in the campaign. All the same goes for car dealership digital marketing. A car dealership’s non-digital marketing efforts should be very clearly integrated with their digital efforts in order to create a holistic campaign.

Digital Marketing for car dealerships should include the use of social media advertising (Facebook, Instagram, Twitter, Pinterest), web design, blogging, Google AdWords, search engine optimization, video advertising, influencers and other viral approaches. Social media advertising can be very crucial to broaden your reach and increase brand awareness and trustworthiness of your car dealership. This is especially true when you align your dealership with social media influencers. The web design of your car dealership is also very important. Most users visit a new web page for less than 10 to 15 seconds. Therefore, grabbing their attention quickly is so important. If the design of the page isn’t appealing–– people will leave. If the user interface is difficult–– people will leave. If they don’t see options to find what they want quickly–– people will leave.

Furthermore, blogging, Google AdWords and SEO are more useful tools for car dealerships to use in order to promote themselves. The integration of these tools will aid in making it easier for potential customers to find you. The level of competition and buyer fluidness make it extremely difficult for car dealerships to secure loyal customers. Therefore, you need to make it possible for customers to find you first, before they find the competition. Increasing your SEO using consistent blogging and Google AdWords will help optimize your online webpages. In doing this, your webpages will pop-up more frequently in search engine result pages. (SERPs).

Car Dealership Digital Marketing Campaign Content

Check out some great digital marketing content that car dealerships in the area have successfully implemented. Volvo brands itself as the safest car on the road. So it comes as no surprise that they are very popular with families. Typically, the mother of the household has a lot of power in big buying decisions. We found out that 1 out of every 3 customers at Volvo Cars of Santa Monica were moms or expecting moms. Therefore, creating campaign content around mothers was perfectly fitting to yield a great ROI. This Mother’s Day ad reached over 18,000 people on Facebook.

Another example of some great digital marketing content is with the use of an influencer, Morgan Harvill. This Instagram post is an example of a brand collab with Fiat of Santa Monica. This post received about 17,000 likes and certainly reached a whole lot more Instagram accounts. Morgan has 334k followers on Instagram. Influencers can have a strong impact on potential customers because they are perceived as trustworthy. They are seen as separate from the brand; and therefore, people see their endorsement as a positive review of the brand.  

Car Dealership Digital Marketing at Vivid Candi

At Vivid Candi, you can be assured that we know how to spot consumer trends, buying habits, wants, and needs. We have done it before, and we will continue to do it again for our existing and future clients. The campaign content displayed above was from our own digital marketing campaigns for some of our car dealership clients. At Vivid Candi, we enhance and promote car dealership online presence, allowing our clients to reach wider audiences within their carefully segmented target market(s), which we help define through test marketing and scaling measurable results. As a full service digital agency, we will not only help your car dealership join the digital age, but thrive within it.

The post Car Dealership Digital Marketing first appeared on Vivid Candi.

Search Engine Optimization

        What this does for you is makes it easier for other people to find you online, popping up at the top of search engine results. All of this goes by relevancy, and you’re domain authority. Relevancy is measured by how relevant you’re content is to the keyword searched. Domain Authority is the authority you’re site possess, this can all be measured with the quality of links you have pointing back to you’re site, or how authoritative you’re brand is. Search Engine Optimization is a vital part of a businesses success, if done right you can manipulate search engines to get them to work in you’re favor!

How do you do this?

         You can start by doing some keyword research, seeing which keywords are being searched the most and have the least competition that way if you compete for that keyword you are not at the end of the search results due to the fact that too many people are going for that keyword. This is a problem for small businesses starting off, that don’t have much domain authority, but for sites with good page-rank, and authority then you can just go right ahead, the chances of ranking well for that keyword are higher. A good way to keep you’re site from looking stale, or simply to put out content on social media is by blogging. It is important to keep each article at 400 or more words, because if it has poor, and insufficient content then it is likely that Google and other Search Engines will not like it and just leave it at the bottom of search results. Some businesses may not do this simply because they don’t have the time come up with ideas for blogs, this is why they come to agencies like us, what we do for our clients is help them build an online reputation, using social sites like Facebook, Twitter, Google Plus, Pinterest, Instagram, Linkedin, and more! Building social link popularity with all of the likes and shares. Keeping you active on the places that matter, because we know that it will pay off.

       Search Engine Optimization is important because as you may or may not know, Google has “crawlers” crawl through the web and browse through sites so they can know which sites matter, and which sites don’t. A good way to help them know which pages of you’re site are the most important is by linking within you’re site to the important pages. This is known as internal links, internal links are the links that you have total control over. External Linking is the links coming from other sites pointing back to you. A good way to gain back-links is by doing guest blogging. This allows you to create content for their blog, and link back to you’re site within the content. It is important to links to 3 sites so Google doesn’t find it suspicious. 1 to you’re own site, 1 to a reputable site, and 1 to a related site.

Follow these steps and you will be on you’re way to having a successful, relevant, and active website! If you don’t have the time to do this, and need someone who knows how to do it for you, then you can always give us a call!

CONTACT VIVID CANDI TODAY

You can give us a call at 1310-456-1784 or inquire online.

Visit our services page for more info!

The post What is SEO first appeared on Vivid Candi.

Now a days, its not just good enough to be online. You have to be found.

           Vivid Candi make sure that you are found, and the way that we do this is by Search Engine Optimization. We use WhiteHat SEO techniques rather then BlackHat because we find that WhiteHat offers more longterm results. The reason of this is because BlackHat is working against search engines resulting in being penalized by search engines when caught, when on the other hand WhiteHat works with the Search Engines, resulting in a longer lasting effect. The way that we do this is simple, yet it has to be done the right way or else instead of helping you’re search engine rankings, it will hurt them. First we start by creating content for you’re blog, we like to keep the content from a range of 300-800 words per post. Along with creating content for the blog we also use social media marketing techniques to build an online presence. Now why use social media you ask? The reason why is because while people are browsing through social media sites, if they are presented with a good ad from you’re business it is likely that they will visit you’re page, leading to you’re website, and maybe even turn into a client.

We post on social media sites such as

• Facebook
• Twitter
• Google Plus

because we find that they are the most effective when trying to impact you’re websites page-rank. We also use other social sites, but we keep our main focus on the three above. Our objective when working on you’re website is simple. To improve you’re website rankings on search results, and to increase you’re domain authority. What this is is how Google see’s you, whether you appear as a reputable, and reliable source, or whether you come off as a spammy website.

CONTACT VIVID CANDI TODAY!

You can either call us at 1310-456-1784 or inquire online.

Browse through our site for more info on our agency!

The post Search Engine Optimization first appeared on Vivid Candi.

Why Blog?

Here are two main reasons: (1) blogging gives your business a voice and (2) blogging brings in site traffic.

Blogging is a great way to get a buzz going about your business and for visitors to identify and connect with you or your team through content and comments.

By blogging, you will help bring more visitors to your site through search engine optimization (SEO), which allows search engines to utilizes the keywords in your content to connect back to your site.

3 Steps on How to blog

1 – Chose a blog platform
There are many free  blogging platforms out there that you can utilize. WordPress is a wonderful for blogging. It is very user friendly and allows you to add many features. For more information about WordPress you can visit their site.

2 – Add content
Blog about whatever your company does. Blog about upcoming events or interesting topics that have to do with your business. The options are endless. Decide how often you will blog; once a week, bi-weekly, once a month, etc. Just make sure your blogging stays consistent.  Don’t forget to add in pictures and video clips to make your posts more eye catching.

3 – Don’t forget about link building and keywords
You want to add links to your blog posts that link to other parts of your site. This will help will SEO. Choose a few keywords that you will use throughout your blog post and use them over and over again in the content. It is a good idea to make your keywords also your links.

For example:
If you are a Car Wash business and you write a blog post about “New Techniques For Car Washes.”

Your key words can be: Soap, Sponge, Towel.

These same keyword you can turn into links that link to your “Schedule a Car Wash” page.

There are so many blogging tips to go over, but these should get you started on blogging for your business.

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