Want more customers to discover your restaurant on search engines such as Google, Bing, Yahoo and Yelp? You need restaurant SEO services (Search Engine Optimization) to help you!

According to this Forbes article, there are one billion restaurant searches on Google every month, while “food near me” is considered to be among the fastest-growing search terms.

Without a doubt, Search Engine Optimization (SEO) is a vital part of restaurant digital marketing. SEO helps restaurants rank their websites in top positions in the search engine results, making it easy for customers to discover dining options online.

Naturally, most restaurant owners are not SEO specialists, so they look for help from digital marketing agencies that provide restaurant SEO services.

In the United States, experienced SEO agencies can cost up to $150 to $250 per hour and most agencies would require $2,000 to $10,000 per month for their SEO services. With such as big commitment to step into the digital world, restaurant owners are still confused about what SEO services are and why they need them.

Our agency, Vivid Candi has 20+ years of experience in digital marketing for restaurants. In this article, we will help you understand what SEO services entail and how your restaurant business can benefit from them.

5 Common Restaurant SEO Services:

1. Keyword research & strategy planning
2. Content creation (SEO blogs, infographics, social media SEO)
3. On-page SEO
4. Quality link-building
5. Technical SEO

1. Research restaurant SEO keywords that are easy to rank and have high traffic volume.

If your restaurant works with a professional SEO agency (Like Us!) to grow your website traffic, the first thing is to do keyword research.

With popular keyword research tools such as Google Search Consoles, Semrush and Ubersuggest, SEO specialists can see what keywords your restaurant’s website already ranks for and which keywords ranking they can improve. There are millions and billions of keywords on the search engines, so doing proper research is a crucial step to finding the keywords that are priorities.

After finding your restaurant’s priority SEO keywords, an SEO specialist can create a content strategy based on the keyword’s traffic, intent and ranking difficulty levels.

If you are considering using SEO to grow your restaurant’s website traffic, keep in mind that SEO is a long-term strategy that can take 3-6 months to produce results. Knowing which keywords to put your effort into can make a huge difference down the line.

2. Create high-quality content that can rank on first-page search results and increase your backlinks and shares.

We live in a world where everyone is overloaded with information.

A simple Google search “Japanese food near me” has a whopping 3 million results!

With such fierce competition, search engines’ machine learning is getting smarter at cherry-picking the best content to rank in high positions.

According to Hubspot, Google has 200 ranking factors that determine a website’s position in search results. It doesn’t mean that your restaurant’s SEO needs to meet all 200 of them, but it’s clear that Google’s complex machine-learning prefers SEO content that is informational, relevant to the search terms and easy to read.

Of course, there’s more to SEO than just amazing content. Experienced restaurant SEO specialists understand how to create content that speaks to niche customers while considering all the ranking factors for Google robots. Restaurant SEO, due to its brick & mortar B2C business model, look completely different from E-Commerce SEO or lead gen SEO.

3. Implement on-page SEO and correct errors.

On-page SEO is a method to optimize individual web pages higher in the search engine results. A restaurant SEO specialist will ensure that all of your website pages have your local niche keywords in the copies, alt-tags, meta titles and descriptions.

When customers look for a new place to eat, your restaurant can show up high on the search results and appear “more popular” than the other restaurants ranking below you.

Let’s use the same example of “Japanese food near me”.

You want to order from your go-to sushi takeout place that’s 5 minutes away but when you search “Japanese food near me”, its website is nowhere to be found. Now, you type in its name directly in Google and the website magically shows up.

This is mostly because the sushi takeout website does not have keywords in the website that can help Google understand what kind of business it is.

Typical restaurant on-site SEO services include:

• Publishing authoritative, relevant keyword-centric content (Like this blog that you are reading).
• Regularly updating your articles to reflect any new changes such as a new menu.
• Adding relevant keywords in Metadata.
• Creating internal links and content that is linkable.
• Adding alternative tags, titles, captions and descriptions in photos and videos so they can show up on Google images and Google videos.

Do your next restaurant’s photoshoot with our professional restaurant commercial video/photography service (including food stylists).

4. Build quality backlinks and referrals.

Link building is also known as off-page SEO. On-page and off-page SEO often work hand-in-hand to help websites rank higher in search results and increase traffic.

The more links point to your website, the more authoritative Google considers your website to be. For example, if many restaurant review sites point to your restaurant website, Google & Bing will think that your restaurant is popular, pumping you to the top positions on the search results page.

The quality of backlinks is also important. Having a backlink from Forbes and Yelp pointing to your restaurant is different than that from an unknown blog. There are many shady overseas SEO companies that buy backlinks that link to spam websites. Google will punish a website that has too many low-quality backlinks and erase your presence from search results for any suspicion of buying backlinks.

5. Technical SEO services for restaurants to provide better web experiences

Technical SEO includes making improvements to your website’s user experience. With a clear site map structure, Google can index your website more effectively and help serve your content to relevant searchers.

Search engines have website crawlers called “spiders”. Spiders can double-check for duplicate content, content and confined backlinks on your website.

Having a website that’s mobile-friendly and lightning-fast is a big factor in Google’s ranking. Professional website agencies that build custom WordPress websites usually install site speed optimization software to decrease website page load speed.

If a restaurant offers online ordering, a custom-built website has more freedom to add functions that can benefit increase your sales.

It’s sometimes tempting to save money and build a website through DIY Wix, Squarespace or cheap freelancers, but the downside will also limit your restaurant’s growth.

Restaurant SEO services are different from traditional SEO due to the brick & mortar business model.

Restaurant SEO services are different from SEO for e-commerce and lead gen businesses. Converting online traffic to foot traffic is a challenge and requires more than just optimizing a website. Knowledgable restaurant SEO specialists will also optimize Google My Business listing and Yelp profiles to maximize the benefits from functions offered by search engines such as Google.

Want to work with our agency to grow your restaurant’s foot traffic digitally?

Work with our Google Partner Digital Agency!

CALL (310) 456 -1784

Trusted By 100+ Restaurants

The post 5 Restaurant SEO Services You Need Now first appeared on Vivid Candi.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about how it specifically works: How do you optimize your site for search engines? How do you know how much time to spend on SEO? How do you differentiate between good and bad or harmful SEO advice? Are there better SEO practices than others? This is where digital agencies who specialize in professional SEO strategies can be extremely helpful.

Why Using Professional SEO Strategies Are Important 

You can get a competitive edge with a strong, integrated digital marketing strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing. When it all comes together in a single, unified strategy, you can expect more relevant traffic, leads, sales, revenue, brand awareness, business growth, trust, authority, and more. Just like any other marketing method, professional SEO strategies can help increase your business’ growth. By implementing professional SEO strategies, you can naturally lead people to your website, ultimately improving your company’s overall digital presence. In doing so, more consumers can access your website, find what they’re looking for, and receive information and entertainment about that certain subject matter. Therefore, using efficient and effective professional SEO strategies can help leverage and grow your business.

Why Work With a Digital Agency?

Digital tech agencies like Vivid Candi, who specialize in professional SEO strategies and SEO marketing, are a great resource. At Vivid Candi, we specialize in SEO marketing and can help you take the proper measures to optimize your website and make it the best it can be. While your company may already have a great online digital presence, there’s always ways it can improve. Implementing professional SEO strategies into your digital marketing goals can be one of the best things you can do.

Our SEO experts will use tools and analytics to optimize the best strategies for your company. This includes understanding the competition, progress, target audience, and success for the campaign as a whole. When creating and placing content onto your website, it is important to align your content with what Google deems as relevant or important. This can include features such as format, length, keywords, embedded videos or photos that grab the reader’s attention, and alt text to strategically place in Google. The more content that is positioned correctly with search engines, the more your website traffic can increase. If your website is seen as a source of information and education, it will gain more credibility with internet users and Google. Great search engine optimization (SEO) requires ongoing observation of your website traffic using Google Analytics. It’s our pleasure and passion to constantly check your traffic and analyze the results so we can best optimize our efforts.

Professional SEO Strategies 

Now that you know what professional SEO strategies are and why they matter, it’s time to learn how they actually work. Understanding the benefits is only part of it, knowing what will actually work to bring you the best results is what you really need. SEO is the bridge between those who are looking for information and the services that can provide exactly what the consumer wants. 

Billions of searches are conducted online every day, which means an immense amount of specific, high-intent traffic is created. The majority of online activity begins with the consumer searching for something. Because of this, you want to make it as easy as possible for someone to come across your website. Many people search for specific products and services with the intent to pay for these things or be educated about them. Beyond that, potential consumers are also searching for all kinds of things loosely related to your business. By utilizing professional SEO strategies and having the correct keywords on your site, the more likely you are to pop up on various search engines to connect with these folks. Your website should serve as a place to educate, answer questions, solve problems, provide services or products, and become an overall trusted resource for them. 

Understanding What Actually Works

It is important to note that Google is the main search engine that is responsible for the majority of traffic across the world. While this may vary between industries, it’s more than likely Google is a dominant player in the search results that your business or website would want to show up in. Thus, we optimize our client’s websites with Google in mind, but also keep in mind that Yahoo and Bing can play a part too. You may be wondering: How does Google determine which pages to return in response to what people search for? And how do you get all of this valuable traffic to your site? The short answer is to understand what works and how to implement it.

Google’s Search Engine

Google algorithm is extremely complex, but in simpler terms: Google is looking for pages that contain high-quality, relevant information to the searcher’s query. Google’s algorithm determines the relevancy by “crawling” (or reading) your website’s content and algorithmically evaluating whether that content is relevant to what the searcher is looking for. The way they do this is based on the keywords your site contains as well as many other factors. This practice is known as “ranking signals.”

Moreover, Google looks at how people engage with a site. Do they find the information they need and remain on the site, or do they “bounce” back to the search engine’s search page and click on another link instead? Do they just ignore your listing in search results altogether and never click-through? Furthermore, website speed and mobile-friendliness play a big role in Google’s ranking system. At Vivid Candi, we design custom websites that are mobile-first. After your site is launched, we continuously run tests to gauge the speed as well and make adjustments accordingly. There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience. Thus, hiring a digital agency like Vivid Candi can bring an immense amount of value to your company.

SEO Keyword Research and Keyword Targeting 

There are helpful websites that can facilitate growing your search traffic. Not only is Google the #1 search engine in the world, it also has tools like “Google Adwords Keywords Tool” which can help you utilize and strategies which keywords to use and where. The first step in search engine optimization is determining what you are actually optimizing for. This means identifying the terms people are searching for, also known as keywords, that you want your website to rank for in search engines like Google, Bing, and Yahoo It’s important to utilize the correct keywords and properly place them on your site so that you attract more traffic to your website. 

Various Factors that Impact Keyword Targeting

There are several key factors to take into account when determining the keywords you want to target on your website. First, is search volume, which is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Similarly, if no one is searching for a keyword, there is no audience available to find your content through search. Second, is relevance. A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user’s search query, is a crucial ranking signal. And finally: competition. Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense. 

While choosing and utilizing keywords or keyword phrases, it’s important to be sure that the information you’re providing is informative, entertaining, and appealing. By keeping your content interesting and informative, you will optimize exposure to your key audience. For instance, when writing an SEO blog, place the keywords strategically in the blog such as in the title, headings, subheadings, intro sentences, concluding paragraphs, image descriptions, alt texts, and keyword-rich descriptions. Semantic keywords play a large role in professional SEO strategies. The goal is to have the highest search volume while maintaining a lower competition. Many internet users don’t search past the most popular sites that come up in a search. Therefore, the ultimate goal is to meet the standards of Google. This includes having a dynamic website that is updated often, relevant social media, interesting content whether it be photos or videos that are embedded on the site. All of these diverse, professional SEO strategies will result in the brand having more relevance online.

SEO Blogging

Once you have your targeted keyword, you have done the first, and most important step. A very useful method of SEO is SEO blogging. It is crucial to format the blog in such a way that retains the reader’s attention. Aspire to get all the information without making the content seem too long. At the top or beginning of your post, you can place video or image content to hook the reader’s attention. Supporting your key points with data and examples is another crucial aspect of your SEO content. Internal and external linking is also crucial strategies when it comes to SEO. Internal linking applies to when there are other blogs or other content that are on your website. When you link another page from your website, that is internal linking. When you link something relevant from outside of your website, that is considered external linking. Both of these strategies serve the purpose of increasing more website traffic, brand awareness, and your company’s online presence. 

Whether your website includes a blog or just general information, you should include certain factors in the content. In general, an SEO should include the basic 5 W’s of writing. Describe the who, what, where, when, and why. There are also some overall questions to ask yourself when writing your SEO content. For example; what is your subject, why do people care, what makes you an expert/unique, and how should the reader proceed? In today’s day of age, having a sufficient online presence is vital to your company’s success. Therefore, it is just as important to execute the right strategies for digital marketing. SEO plays a large role in that which is why having professional SEO strategies leads to the best results for your company. Agencies such as Vivid Candi work hard to carry out these tasks so that SEO will benefit your business significantly. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. Follow us on Instagram.

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The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In other words, search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. The goal of SEO is to make smart modifications to your content and website design, your web pages will stand out amongst the diluted marketplace of search results.

The concept of SEO marketing may seem a bit intimidating to someone trying to build a new brand, website or blog. Don’t worry, that’s what a digital marketing agency like Vivid Candi is here for. With some helpful SEO services, explanations, and a bit of practice, SEO marketing will soon become your best friend. 

Why is SEO so Important?

There is a multitude of reasons you should implement SEO practices into your marketing strategy. As a business or brand, the ultimate goal is to have great brand awareness and make conversions, right? Most internet users begin their session by searching for something. That something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on how old Bill Gates is or finding a local Los Angeles restaurant, the perfect piece of clothing for Coachella, or the ideal real estate agent to sell their home. The internet is a powerful place with endless information. With that being said, it’s important that your brand or business stands out, rather than getting lost in the sea that is the world wide web. SEO is the process of helping your customers connect with your business online. At Vivid Candi, we use modern SEO services, backed by the best digital practices, to increase your traffic and rankings for vetted keywords and long-tail phrases that drive business to your site.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately got presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines, however, such as Google, Bing, and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked. Learn more about understanding the basics of SEO here.

5 Steps to SEO Success

1. Create High-Quality Content

The first and maybe most important step in achieving SEO success is creating high-quality content that is helpful and useful. Your website’s content is a critical component of SEO. As search engine crawlers review your site, they’ll rank each page based on how well it provides unique, relevant, helpful answers to search queries. To raise your page rankings, make sure each page provides clear, insightful, and comprehensive answers to any question a user might have about that particular product or service. Moreover, you should organize your content in a way that covers one topic per page. If you have a page covering multiple topics, separate these into their own pages.

2. Research Keywords

Keywords are the words that potential customers type into search engines. It’s important to understand what words people are searching for. It’s no longer a best practice to repeat words over and over on a page. In fact, Google will penalize you for that overusing words. Therefore, you should put together a list of questions customers would use to look for your product or service and ensure your content answers these questions. To find which words your customers are using, use a tool like Google’s Keyword Planner. 

3. Start a Blog

Because search engines like websites with new and relevant information, adding a blog to your site is key. Moreover, it’s one of the easiest ways to update your content on a regular basis and give visitors a reason to keep coming back. In addition, you should implement keywords that relate to the questions your customers are searching for. Once you’ve posted a blog to your site, you can bookmark your entry on social bookmarking sites like Digg, Technorati, Reddit, or StumbleUpon to increase the likelihood of other sites linking to you.

4. Backlinking

Once you’ve strengthened your content with keywords and blog posts, it’s time to start increasing your visibility. We recommend that you spend a few minutes researching good-quality sites that are relevant to your industry and rank well on search engines, and try to get them to link back to your website. Most search engines rank sites higher if they’re linked to by other, well-respected sites.

Getting links from other high-quality sites can be a challenge, but you can start by posting regular comments in response to their blogs and news articles. They’re more likely to link to sites or people they feel they have a relationship with. For instance, if you are a real estate agent, getting websites like Zillow and Estately can help boost your website’s ranking.

5. Measure Results

Now that you’ve put in all this work, make sure you track the results. Don’t you want to see the ROI in your SEO marketing strategy? Performance tracking tools can help you analyze your progress and identify specific areas for improvement. You can go online and take advantage of various tools such as:

• Google Analytics: Is your organic traffic trending up or down? Are you getting more visitors to your site?
• Google Search Console: Discover which keywords are driving traffic to your website and their positions in Google’s search results. Have the positions improved after you make your changes?
• SEO tracking tools such as Linkdex and SEMrush: Track keyword positions over time and discover ways to improve your content. Moreover, you can see how much money your company is saving through organic SEO marketing.

Vivid Candi SEO Services

Vivid Candi is a full-service digital marketing tech agency founded in Malibu, California. Over the past two decades, our agency has blossomed into a complete in-house team focused on digital marketing, custom website development, and influencer marketing. We have over 20 years of experience with working on websites and SEO. As such, we understand what searchers and search engines are looking for. Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience, and knowledge you need in your corner to grow your business. At Vivid Candi, we offer multiple SEO services including local SEO, technical SEO, and SEO analytics.

Local SEO Services

If you’re looking to dominate in your specific area of business, you need a complete local SEO strategy that drives and delivers results. At Vivid Candi, we use several tactics to do this, including local search optimization, Google My Business, citation setup and optimization, and localized content creation.

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success. With this SEO service approach, we work to provide our clients with backlink analysis, website migrations, Schema markup, and image optimization.

SEO Analytics

Because we are a full-service digital marketing tech agency, we offer all of our SEO services to each of our clients. That means, we utilize services like Google Analytics, Google Tag Manager, and user behavior data to provide insights to our clients.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

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The two main reasons you should start using Google Street View are to make your business more accessible for people to make a decision about being a customer, and to vastly improve your business’ SEO [search engine optimization]. Google Street View photography can give you the boost you need to outshine your competitors who fall behind in technology, and it can allow your consumers to know you better. Google Street View photography makes your business more likely to make people actually go and visit your business.

For instance, people can see a 360 degree view of the interior and exterior of restaurants, stores, hotels, event venues, stadiums, houses, schools, or any other place you could imagine. This allows potential or existing consumers to engage more than with just a simple video, text, or image. People can now experience a brand’s offering in a real way. The possibilities of selling, educating and entertaining are endless.

With today’s technology, this is one of the best ways to increase your growth and customers. People can walk through a house before stepping inside. People who are qualifying different hotels for a trip can look inside the hotel rooms and common areas and decide what hotel looks more appealing to them. If one hotel presents this functionality, it will already have an increased chance of retaining leads. With Google Street View, you can engage and attract customers, build brand awareness, increase social sharing and increase your web presence.

Today, we live in a technological world, where smartphones and tablets are used everyday by millions of people. Google Street View is an excellent way to take advantage of these technologies and make your business grow.

With such a wide variety of restaurants, hotels, and places to visit, it is often tough for people to make a decision on where to go. When people search for different places to visit, about 44% of them use Google Maps and 41% of these searches end up being actual customers.

Google Street View can easily help you gain more visibility. This increases SEO and the engagement of people with your company or brand. You are also more likely to generate twice the amount of interest with a virtual tour, than with just photos.

Google Street View photography is not only crucial for retaining consumers, but it will put your business ahead of the competition in Google’s algorithm and vastly improve your chances of ranking on the first page of the search engine. SEO is built over time by investing across channels, from an updated website, to building social media channels, to consistently pumping out quality content that is relevant to the keywords people will use to find your business, to utilizing Google’s features such as street view photography and Google advertising. The more of a digital presence a business utilizes, the more Google will recognize that this business should be prioritized in its indexed category.

Google Street View Photography gives potential customers the confidence to know what to expect when they walk in your door.

Different ways you can use Google Street View

# 1 Search neighborhoods

When your are looking to buy a new house, apartment, or visit a new destination, it is always important to get to know what’s in the area. With Google Street View you can now take a look at the surrounding area without actually having to go visit. Look around and see what restaurants or shops are close by. Take a look at convenient bus stops and recreational or fun areas to hang out with friends or family.

# 2 Check out transit or parking options

With Google Street View you can now check out how transit is before going to a certain destination and you can even check out if there are any parking options available nearby. Whether you are planning on doing an adventure, going to a restaurant, or just hanging with friends, you will be able to see how much traffic there is so you don’t waste time and get there as fast as possible.

# 3 Look up an address

When you know the restaurant you want to go to, or the mall you want to shop in, but don’t know the specific address where it is located, Google Street View can help you with this. By looking up the place, you will be able to see the exact address immediately.

#4 Plan Trips Easier

When you plan a vacation with your friends or family, it is always hard to decide on what hotel you want to stay at. Google Street View allows you to take a look at the different hotel options and give you a virtual tour of what it looks like. You can even take a look into the rooms and where you will actually be staying! This will make your decision making easier and give you a deeper look into the hotel than just pictures or videos.

With Google Street View, people are allowed to get a deeper and more engaging experience of the place of their choice. Businesses can utilize this tool to engage more with its customers. It allows people to experience brands or companies in a way no other media has ever done before.

This being said, Google Street View photography is an excellent tool to make your business grow.

360 degree view photography can be incorporated into your website to improve your website’s overall SEO and to increase customer engagement.

If you believe your business can benefit from Google Street View photography, to create a virtual tour for the Google search engine, and/or your website, you will need to find a Certified Google Street View photographer. At Vivid Candi, we have captured hundreds of virtual tours, and have seen the immense value it has brought to businesses of every kind. For a free consultation, call us at 310-456-1784, and check out our Website for more information.

The post Use Google Street View Photography To Make Your Business Grow first appeared on Vivid Candi.

What Is Its Purpose?

In order for a site to be responsive, it must have a mix of flexible layouts, grids, images and a use for CSS media queries. When looking at a traditional website on a desktop, the website may have 3 distinct columns of information and imagery displayed across the screen. However, it is impossible to fit these three columns across the screen of a vertically oriented phone. Without a responsive website design, the text will not fit across the screen, and the user will have to swipe from side to side or zoom in to be able to see the full scope of information displayed. This makes it very difficult for anyone to find the information they need, and makes them more likely to “bounce”, or immediately leave the website. Additionally, if the graphics are large and the website is not designed to be responsive, it will take the website a long time to load on a mobile phone, making the user even more likely to leave the site before it even loads. A non-responsive web design is not only bad for user experience, but also makes advertising more costly, destroys any potential to build SEO (search engine optimization), drives away younger customers and ultimately hurts business. 

How Does Responsive Web Design Work?

Instead of using columns with a set ratio, responsive websites use fluid grids. These grids are sized based on screen proportion, rather than pixels. This allows for each column to resize and reorganize based on the size and orientation of the screen they need to fit in real-time.  Many websites today are designed mobile-first, meaning that they are created for mobile devices first, then scaled up to fit desktop and laptop screens. Responsive designs first use flexible grids to create “relative sizing”, to help make the content fit the screen. They also use media queries, which allow the website to detect the device you are using. Lastly they use flexible media, meaning images and videos load differently, depending on the screen size. In short, all of these elements combine in order to make sure images are not pixelated or scattered, and the site fits the screen without text or images getting cut off.

What Are The Benefits Of A Responsive Website Design?

Responsive web design has several benefits. The first of these is increased web traffic, meaning more people visiting your website. With the surge of people now using mobile devices to search the internet, once you have a responsive website you open yourself up to twice as many devices having access to your content.  This also works hand-in-hand with both advertising and search engine ranking. Essentially, a mobile responsive website is vital for both website marketing and functionality. Without a responsive site, it is nearly impossible to have successful online marketing. Today, Facebook and Google are the largest online advertising platforms, and both primarily consist of mobile traffic, with about 70% of traffic being mobile on Facebook. This means that it is almost mandatory to have a responsive website in order to have an effective online marketing campaign strategy. In the end, today no new website design should be non-responsive, and any older design should be upgraded in order to pursue successful SEO ranking and stay relevant in today’s ultra-competitive world of digital marketing.

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Professionals in the real estate industry face a different set of challenges and obstacles from most other careers. In the real estate industry, you are required to know a lot of information about a lot of different topics. These include law, negotiations, sales, business development, personal connections, social media, and more. All while continuously having to find new clients so that your business can grow. Utilizing digital marketing services can help take some of the pressure off of your back. That way, you will have more time to focus on other aspects of your job. 

We live in a new age of technology. Modern consumers tend to gravitate towards brands that provide on-demand, personalized experiences. Traditional media is no longer the best way to reach consumers, especially in the real estate industry. Real estate agents, realtors, brokers, and developers need to stay current and stay relevant. That is why real estate businesses should fully embrace the new world of technology and use digital marketing services to impress their current, past, and future clients.

How will digital marketing services help my business as a real estate agent?

As a real estate agent, broker, or developer, your main priority is getting your brand and name out there. You are most likely trying to build awareness about yourself so that potential new clients will flood in, and increase your leads. It’s time to take your real estate business to the next level. It is important to know and understand your current marketing strategy, measure its performance, and make changes where they are needed. If you hire an agency that specializes in digital marketing services for realtors, you can surely expect great results. Generate new leads and successfully close sales deals with digital marketing services.

If you want to engage with home buyers and home sellers, you need to meet their needs and preferences. Anyone that is in sales knows that. What will set you apart from other real estate agents is going above and beyond your client’s expectations. For instance, adding visual content to your listings will help target the new generation of homebuyers. According to the National Association of Realtors, 99% of millennials search on online websites when searching for a home. The typical buyer today uses a mobile device to search for properties online. Homebuyers look at websites with photos, home listings, and information about the home buying process.

Three ways realtors can use digital marketing services to boost sales

1. Develop an Email Campaign

Email campaigns are a valuable tool to connect with new leads and stay relevant with past clients. No matter what industry you’re in, email has proven to consistently deliver the highest ROI. In today’s world, everyone has email. Thus, email marketing is used by hundreds of thousands of businesses across all different sizes around the globe. In terms of real estate marketing, email campaigns should ideally filter potential clients through fixed actions based on their buyer profile, as well as previous engagements with you.

According to Mailchimp, the average open rate of emails for real estate businesses is around 16.0% with a click-through rate (CTR) of just over 1.1%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email. Email campaigns are all about resonating with the client. Email campaign marketing allows real estate agents to deliver targeted messages to an already engaged audience at a low cost. Not to mention, they are easy to share and easy to measure. 

2. Create a social media marketing strategy 

This is where digital marketing services come in handy. Today, millennials make up 65 percent of the market for first-time home buyers, followed by Generation X at 24%. 99% of those looking for homes use the internet to research properties. House hunters are now doing much more than a simple Google search with a few keywords to find their dream homes. They look through property-related and real estate-related hashtags and social media feeds as well. In this technology-driven age, it’s crucial for home sellers and real estate agents to be active on social media across various platforms. Digital marketing services can help nurture potential clients’ interest in newly listed properties, as well as properties that have been on the market for some time.

Real estate agents should organically post on social media platforms including Facebook, YouTube, Instagram, Pinterest, and more. Not to mention, they can utilize these platforms to create pay-per-click (PPC) advertisements as well. Digital marketing services can create, plan, and implement full-fledged social media marketing strategies.

3. Real Estate SEO

SEO, or search engine optimization, is a critical technique that drives leads to your website. This is the process of increasing both the quality and quantity of website traffic by increasing the visibility of a website or web page to users through a web search engine. When done properly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches. There are many different techniques to create a strong SEO strategy, including keywords, backlinks, meta titles and descriptions, social media pages, and more. Agencies with digital marketing services can provide you with all of this information. In addition, they can improve your SEO for you.

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full service digital marketing services, custom web design and development, and more for a multitude of clients. 

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It’s no secret that car dealerships have some of the fiercest competition in the marketing field. Everyone wants the best car, for the best deal, and how do they show their audience that their dealership is the one? Well, it’s from top of the line marketing strategies. When it comes to car dealership success, you can bet that marketing agencies are behind it all.

To keep car dealership marketing relevant, you need consistent new and fresh marketing materials, and the manpower to deploy those ideas. Having your secretary post on the business Facebook page isn’t cutting it anymore. To properly advertise your car dealership, turn to the experts.

Vivid Candi is going to let you in on some of our most effective car dealership marketing strategies. Volvo Cars of Santa Monica has been our client for less than a year, yet we have already permanently doubled their brand awareness. We measure brand awareness by the amount of leads that are generated by our marketing mix efforts.

A Holistic Approach

Here at Vivid Candi, we offer holistic and complete approaches to marketing your car dealership. We don’t focus on one aspect of marketing, we promote your dealership in all areas: Google AdWords, web design, social media advertising (Facebook, Instagram, Twitter, Pinterest), blogging, search engine optimization, video advertising, influencers, and viral approaches. By broadening our reach within your target audience, brand awareness for your car dealership is going to increase substantially.

See for Yourself

Don’t just take our word for it. Check out the impact our car dealership marketing efforts have had. Volvo has an excellent reputation for being the safest car on the market. No surprise that Volvos are extremely popular with families. We found that 1 out of every 3 Volvo Cars of Santa Monica customers were moms or soon-to-be moms. So with that target-audience data, we targeted campaigns towards moms by using mommy influencers around LA. We also collaborated with other brands that catered to moms, knowing there was great overlap in their target audiences.

Vivid Candi ran this ad that reached 18k+ people

The comments say it all

Mommy Influencers for Car Dealership Marketing

‘gram // @principessa.stella for Volvo Cars of Santa Monica

We reached out to Los Angeles influencers who have kids to see if they would like to collaborate with Volvo. Stella is one of our influencers who has generated lots of interest and leads for our client by influencing her massive following to buy a Volvo from Santa Monica.

Here are some of the comments on the above post.

Influencer marketing has changed the way we market car dealerships. It’s common knowledge that influencer marketing is the one of the most effective marketing strategies.

via hubspotmarketing.com

CTR, or click through rate, the action that a viewer takes by clicking on a link that leads to our clients website or social media page, is much higher with influencers than any other marketing channel.

Research indicates that to successfully use influencers for marketing, you need to really understand all aspects of your target audience. After analyzing lots of data, we knew that Volvo’s secondary target audience is mommies in Los Angeles. We also partnered with @outcastcity on Instagram and compensated her to post a picture of a Volvo, and tagging Volvo of Santa Monica.

Check it:

@outcastcity mommy influecer

Brand Collaborations in Marketing

Another impactful way to market your car dealership is collaborating with brands that have similar goals or target audiences as your car dealership. We recently had Volvo of Santa Monica collaborate with our other client, 10 to 12 Baby Lounge, a store also targeting Moms in LA.

By having these two brands collaborate, we increased brand awareness for both, creating a mutually beneficial incentive program for business and customer! In order to maximize the effect of car dealership marketing, you need to be in expert in both current trends, like influencers, but also the science behind it all. We pair our fresh and new ideas with tried and true SEO algorithms and closely monitor all our projects so you can be sure our car dealership marketing strategies are paying off.

The post Car Dealership Marketing first appeared on Vivid Candi.

The focus of advertising firms has shifted. In today’s world, brands need people more than people need brands. With the help of technological and digital innovations, brands are able to deliver real benefits at real times to their target audiences. Successful advertising firms are able to take advantage of this technology, use it the right way. A way that is not only real, but also meaningful and unique. It helps change the way people view the brand, making people stop for a moment and appreciate what’s in-front of them.

In today’s advertising firms, the agency-client relationship has also shifted. The days in which companies threw everything at an agency and expected the agency to come back with a final result, are gone. Today, clients want to be involved and want to be part of this final result. Advertising firms and clients work together to obtain a successful end product. Advertising firms are also more open about the process, allowing clients to have a bigger and stronger opinion.

Advertising firms are nothing without the clients, as well as a client is nothing without the help of an advertising firm. In order to succeed in these, they have to be engaged with each other.

Here are some tips on how to generate better engagement between the advertising firms and clients:

#1 Be clear about requirements of the campaign

#2 Be open to opinion, thoughts, and advice

#3 Be able to understand the difference between wanting something done and getting a high quality result

#4 Everything communicates. Everything.

#5 Establish trust and confidence immediately

#6 Pay attention to ALL details

With everyone absorbed in their smart phones, tablets, and computers, digital advertising is here to stay. Advertising firms have to understand the importance of technology in order to be successful.

Advertising firms have to make campaigns shareable. No matter what, its important to think about the impact it will create on people. Will the audience love so much they will “share” it or “like” it. Will they spread the word and help make it go viral? A good digital campaign NEEDS the content to be shared. Without this, the work won’t be as meaningful.

A digital campaign is all about thinking outside the digital box. Generate content, such as videos, photos, online advertisements, that capture people’s attention in one second. This cannot be done without analytics. In digital advertising firms, analytics is key. Its essential to monitor all the digital campaigns closely, and be ready to act instantly.

Advertising firms have a great future ahead. By taking advantage of all the technology and by being unique and innovative, advertising firms will have ultimate success.

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The world of Digital Marketing Agencies

 It is important to mention that in any digital marketing agency, content is the key. Its what keeps people engaged to the brands and your company. Giving audience the right content that resonates with their needs, they will demonstrate value and your audience will build trust with the brand. Digital marketing agencies are experts and provide the necessary content that us relevant, valuable, and entertaining to the audience.

Mobile World

Over the past years, digital marketing agencies have demonstrated the importance of content in mobile platforms. As many of us know, mobile devices are the primary means of browsing content online or through social media. This means that most digital marketing efforts should be done with mobile functions. Digital marketing agencies today adopt a mobil-first mentality when it comes to creating content. If a digital marketing agency fails to do this, then the brands will miss out o tremendous potential.

Mobile devices are most people’s primary means of browsing the web and consuming content today. Search engine giants like Google have also started heavily penalizing websites that are not optimized for mobile. If you don’t take the time to develop mobile-friendly sites and content, your SEO is sure to suffer.

Social Media Life

The power of social media in digital marketing agencies is undeniable. If a company doesn’t have a social media marketing plan, its strategy will be almost nonexistent. Almost every person has some sort of social media presence. Either through Instagram, Facebook, Twitter, Snapchat, or Pinterest, people are constantly linked to their social media lives. Social media platforms are used in digital marketing agencies as a form of direct communication with the audience. They are used to stay in touch with consumers, know their needs, attitudes, and behaviors towards the brand. If there is any change of mentality towards the products or services, social media is an excellent way to determine this.

The importance of SEO

Research shoes that 95% of users on the internet stay in the first page of results. This means that the closer you are o the listings, the better it is for your company. Digital marketing agencies are able to do this by having excellent SEO. SEO is a form of marketing that focuses on growing visibility for your company. It is done in an organic way that encompasses both technical and creative elements to improve your impressions, rankings, and drive more people to your websites. SEO is crucial in digital marketing agencies. Since search engines is the primary method of navigation for most Internet users, SEO is the key to success in digital marketing agencies.

Vivid Candi is a top digital marketing agency that has the ambition, talent and culture to create smart ideas.

Contact Vivid Candi today!

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A top social agency in Los Angeles that understands today’s social media world and how it is changing every aspect of advertising and marketing. We are experts in creating stories in the digital world.

We know that social media is changing the way we reach audiences. Everyone, from a lawyer, to students, to your favorite local restaurant, utilize social media channels to communicate with people. These channels are today’s potential in creating the best content and reaching the right people at the right times.

As a social agency, we cultivate and increase the voice your brand or company and place it at the top. We create meaningful stories to bring your brand to life, to create engagement, and target your audience.

Your brand is the heart of our social agency. Our marketing team, graphic designers, and web developers work hard to produce the best, emotionally engaging content to help shape your brand.

How we do it?

#1 Maintain a consistent brand image

As a social agency, we manage all of our clients social media accounts. One key factor to our success is maintaining a consistent brand image within the different social media platforms (ex. Facebook, Instagram, Snapchat). While each platform has a different environment, we know what content to post to keep it fun, friendly, and consistent with the company’s image and appealing to the audience. By doing this we provide valuable information to the audience that will make them love your brand.

#2 Follows

One of the most important elements of social media is the follows. As a social agency in Los Angeles, we will create the best results in your company. By reaching to different people, we increase the amount of followers in days. Our social agency goal is to connect with real people who are passionate about the different clients we have. This way they can engage and become loyal to the brand.

#3 Hashtags

Hashtags is a key element in the social media world. Our social agency is always on the top of this. We know what people look for, what hashtags are more appealing depending on the brand, and what people are interested in. We know how to target the audiences through hashtags and how to increase your traffic and engagement through this. We are #experts in this field and our results are just a small proof of this.

#4 Influencers

When it comes to our clients, we always position them at the best level. We get close to the customers and show them what they want to see. An excellent way to do this is through the use of social media influencers. By reaching to people who personally connect not only with the brand, but with the same audience, our clients have improved their social media game. As a social agency we drive social success further than ever before.

#5 Track and measure everything

Social media content is nothing if there is no track or measurement on the progress and end results. At our social agency in Los Angeles, we are experts in this. We know how to test market, create the best content and have successful results. We know when something is not working and how to change it immediately to get your social media engagement to its maximum.

At Vivid Candi, social agency in Los Angeles we are consistent, authentic, and goal-oriented. When it comes to you and our clients we give our 110% to deliver the best results. The social media world is in constant change and we are right on it.

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