SEO Company - Vivid Candi https://www.vividcandi.com Full Service Digital Agency Tue, 31 May 2022 18:29:02 +0000 en-US hourly 1 5 Restaurant SEO Services You Need Now https://www.vividcandi.com/what-are-restaurant-seo-services-why-you-need-them-now-2022/ Wed, 11 May 2022 21:29:58 +0000 https://www.vividcandi.com/?p=11015 Do you need restaurant SEO services but don't know what they really mean? Our agency of 20 years will explain to you 5 SEO services and their benefits.

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Want more customers to discover your restaurant on search engines such as Google, Bing, Yahoo and Yelp? You need restaurant SEO services (Search Engine Optimization) to help you!

According to this Forbes article, there are one billion restaurant searches on Google every month, while “food near me” is considered to be among the fastest-growing search terms.

Restaurant SEO services can help you rank higher and beat the millions of other search restuls.

Without a doubt, Search Engine Optimization (SEO) is a vital part of restaurant digital marketing. SEO helps restaurants rank their websites in top positions in the search engine results, making it easy for customers to discover dining options online.

Naturally, most restaurant owners are not SEO specialists, so they look for help from digital marketing agencies that provide restaurant SEO services.

In the United States, experienced SEO agencies can cost up to $150 to $250 per hour and most agencies would require $2,000 to $10,000 per month for their SEO services. With such as big commitment to step into the digital world, restaurant owners are still confused about what SEO services are and why they need them.

Our agency, Vivid Candi has 20+ years of experience in digital marketing for restaurants. In this article, we will help you understand what SEO services entail and how your restaurant business can benefit from them.

Restaurant SEO Services to Boost Your Ranking

5 Common Restaurant SEO Services:

  1. Keyword research & strategy planning
  2. Content creation (SEO blogs, infographics, social media SEO)
  3. On-page SEO
  4. Quality link-building
  5. Technical SEO

1. Research restaurant SEO keywords that are easy to rank and have high traffic volume.

If your restaurant works with a professional SEO agency (Like Us!) to grow your website traffic, the first thing is to do keyword research.

With popular keyword research tools such as Google Search Consoles, Semrush and Ubersuggest, SEO specialists can see what keywords your restaurant’s website already ranks for and which keywords ranking they can improve. There are millions and billions of keywords on the search engines, so doing proper research is a crucial step to finding the keywords that are priorities.

After finding your restaurant’s priority SEO keywords, an SEO specialist can create a content strategy based on the keyword’s traffic, intent and ranking difficulty levels.

If you are considering using SEO to grow your restaurant’s website traffic, keep in mind that SEO is a long-term strategy that can take 3-6 months to produce results. Knowing which keywords to put your effort into can make a huge difference down the line.

2. Create high-quality content that can rank on first-page search results and increase your backlinks and shares.

We live in a world where everyone is overloaded with information.

A simple Google search “Japanese food near me” has a whopping 3 million results!

With such fierce competition, search engines’ machine learning is getting smarter at cherry-picking the best content to rank in high positions.

According to Hubspot, Google has 200 ranking factors that determine a website’s position in search results. It doesn’t mean that your restaurant’s SEO needs to meet all 200 of them, but it’s clear that Google’s complex machine-learning prefers SEO content that is informational, relevant to the search terms and easy to read.

Of course, there’s more to SEO than just amazing content. Experienced restaurant SEO specialists understand how to create content that speaks to niche customers while considering all the ranking factors for Google robots. Restaurant SEO, due to its brick & mortar B2C business model, look completely different from E-Commerce SEO or lead gen SEO.

Grow your restaurant digitally and get more butts in the seats! Our full-service digital agency worked with over 100+ restaurant clients. Inquire Now to book a free consultation!

3. Implement on-page SEO and correct errors.

On-page SEO is a method to optimize individual web pages higher in the search engine results. A restaurant SEO specialist will ensure that all of your website pages have your local niche keywords in the copies, alt-tags, meta titles and descriptions.

When customers look for a new place to eat, your restaurant can show up high on the search results and appear “more popular” than the other restaurants ranking below you.

Let’s use the same example of “Japanese food near me”.

You want to order from your go-to sushi takeout place that’s 5 minutes away but when you search “Japanese food near me”, its website is nowhere to be found. Now, you type in its name directly in Google and the website magically shows up.

This is mostly because the sushi takeout website does not have keywords in the website that can help Google understand what kind of business it is.

Typical restaurant on-site SEO services include:

  • Publishing authoritative, relevant keyword-centric content (Like this blog that you are reading).
  • Regularly updating your articles to reflect any new changes such as a new menu.
  • Adding relevant keywords in Metadata.
  • Creating internal links and content that is linkable.
  • Adding alternative tags, titles, captions and descriptions in photos and videos so they can show up on Google images and Google videos.
Japanese restaurant marketing agency
Japanese restaurant marketing agency

Do your next restaurant’s photoshoot with our professional restaurant commercial video/photography service (including food stylists).

4. Build quality backlinks and referrals.

Link building is also known as off-page SEO. On-page and off-page SEO often work hand-in-hand to help websites rank higher in search results and increase traffic.

The more links point to your website, the more authoritative Google considers your website to be. For example, if many restaurant review sites point to your restaurant website, Google & Bing will think that your restaurant is popular, pumping you to the top positions on the search results page.

The quality of backlinks is also important. Having a backlink from Forbes and Yelp pointing to your restaurant is different than that from an unknown blog. There are many shady overseas SEO companies that buy backlinks that link to spam websites. Google will punish a website that has too many low-quality backlinks and erase your presence from search results for any suspicion of buying backlinks.

5. Technical SEO services for restaurants to provide better web experiences

Technical SEO includes making improvements to your website’s user experience. With a clear site map structure, Google can index your website more effectively and help serve your content to relevant searchers.

Search engines have website crawlers called “spiders”. Spiders can double-check for duplicate content, content and confined backlinks on your website.

Having a website that’s mobile-friendly and lightning-fast is a big factor in Google’s ranking. Professional website agencies that build custom WordPress websites usually install site speed optimization software to decrease website page load speed.

If a restaurant offers online ordering, a custom-built website has more freedom to add functions that can benefit increase your sales.

It’s sometimes tempting to save money and build a website through DIY Wix, Squarespace or cheap freelancers, but the downside will also limit your restaurant’s growth.


Restaurant SEO services are different from traditional SEO due to the brick & mortar business model.

Restaurant SEO services are different from SEO for e-commerce and lead gen businesses. Converting online traffic to foot traffic is a challenge and requires more than just optimizing a website. Knowledgable restaurant SEO specialists will also optimize Google My Business listing and Yelp profiles to maximize the benefits from functions offered by search engines such as Google.

Restaurant Marketing Agency in Los Angeles
Google My Business, Yelp Listing, SEO optimization

Want to work with our agency to grow your restaurant’s foot traffic digitally?

Work with our Google Partner Digital Agency!

CALL (310) 456 -1784

Trusted By 100+ Restaurants

5 restaurant SEO service that help you dominate your market.

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Professional SEO Strategies to Increase Your Website’s Traffic https://www.vividcandi.com/professional-seo-strategies-to-increase-your-websites-traffic/ Wed, 17 Jun 2020 00:07:48 +0000 https://www.vividcandi.com/?p=8590 What is SEO and Why Is It Important? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant […]

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What is SEO and Why Is It Important?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about how it specifically works: How do you optimize your site for search engines? How do you know how much time to spend on SEO? How do you differentiate between good and bad or harmful SEO advice? Are there better SEO practices than others? This is where digital agencies who specialize in professional SEO strategies can be extremely helpful.

Why Using Professional SEO Strategies Are Important 

You can get a competitive edge with a strong, integrated digital marketing strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing. When it all comes together in a single, unified strategy, you can expect more relevant traffic, leads, sales, revenue, brand awareness, business growth, trust, authority, and more. Just like any other marketing method, professional SEO strategies can help increase your business’ growth. By implementing professional SEO strategies, you can naturally lead people to your website, ultimately improving your company’s overall digital presence. In doing so, more consumers can access your website, find what they’re looking for, and receive information and entertainment about that certain subject matter. Therefore, using efficient and effective professional SEO strategies can help leverage and grow your business.

Why Work With a Digital Agency?

Digital tech agencies like Vivid Candi, who specialize in professional SEO strategies and SEO marketing, are a great resource. At Vivid Candi, we specialize in SEO marketing and can help you take the proper measures to optimize your website and make it the best it can be. While your company may already have a great online digital presence, there’s always ways it can improve. Implementing professional SEO strategies into your digital marketing goals can be one of the best things you can do.

Our SEO experts will use tools and analytics to optimize the best strategies for your company. This includes understanding the competition, progress, target audience, and success for the campaign as a whole. When creating and placing content onto your website, it is important to align your content with what Google deems as relevant or important. This can include features such as format, length, keywords, embedded videos or photos that grab the reader’s attention, and alt text to strategically place in Google. The more content that is positioned correctly with search engines, the more your website traffic can increase. If your website is seen as a source of information and education, it will gain more credibility with internet users and Google. Great search engine optimization (SEO) requires ongoing observation of your website traffic using Google Analytics. It’s our pleasure and passion to constantly check your traffic and analyze the results so we can best optimize our efforts.

understanding the best strategies.

Professional SEO Strategies 

Now that you know what professional SEO strategies are and why they matter, it’s time to learn how they actually work. Understanding the benefits is only part of it, knowing what will actually work to bring you the best results is what you really need. SEO is the bridge between those who are looking for information and the services that can provide exactly what the consumer wants. 

Billions of searches are conducted online every day, which means an immense amount of specific, high-intent traffic is created. The majority of online activity begins with the consumer searching for something. Because of this, you want to make it as easy as possible for someone to come across your website. Many people search for specific products and services with the intent to pay for these things or be educated about them. Beyond that, potential consumers are also searching for all kinds of things loosely related to your business. By utilizing professional SEO strategies and having the correct keywords on your site, the more likely you are to pop up on various search engines to connect with these folks. Your website should serve as a place to educate, answer questions, solve problems, provide services or products, and become an overall trusted resource for them. 

Understanding What Actually Works

It is important to note that Google is the main search engine that is responsible for the majority of traffic across the world. While this may vary between industries, it’s more than likely Google is a dominant player in the search results that your business or website would want to show up in. Thus, we optimize our client’s websites with Google in mind, but also keep in mind that Yahoo and Bing can play a part too. You may be wondering: How does Google determine which pages to return in response to what people search for? And how do you get all of this valuable traffic to your site? The short answer is to understand what works and how to implement it.

Google’s Search Engine

Google algorithm is extremely complex, but in simpler terms: Google is looking for pages that contain high-quality, relevant information to the searcher’s query. Google’s algorithm determines the relevancy by “crawling” (or reading) your website’s content and algorithmically evaluating whether that content is relevant to what the searcher is looking for. The way they do this is based on the keywords your site contains as well as many other factors. This practice is known as “ranking signals.”

Moreover, Google looks at how people engage with a site. Do they find the information they need and remain on the site, or do they “bounce” back to the search engine’s search page and click on another link instead? Do they just ignore your listing in search results altogether and never click-through? Furthermore, website speed and mobile-friendliness play a big role in Google’s ranking system. At Vivid Candi, we design custom websites that are mobile-first. After your site is launched, we continuously run tests to gauge the speed as well and make adjustments accordingly. There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience. Thus, hiring a digital agency like Vivid Candi can bring an immense amount of value to your company.

SEO Keyword Research and Keyword Targeting 

There are helpful websites that can facilitate growing your search traffic. Not only is Google the #1 search engine in the world, it also has tools like “Google Adwords Keywords Tool” which can help you utilize and strategies which keywords to use and where. The first step in search engine optimization is determining what you are actually optimizing for. This means identifying the terms people are searching for, also known as keywords, that you want your website to rank for in search engines like Google, Bing, and Yahoo It’s important to utilize the correct keywords and properly place them on your site so that you attract more traffic to your website. 

Various Factors that Impact Keyword Targeting

There are several key factors to take into account when determining the keywords you want to target on your website. First, is search volume, which is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Similarly, if no one is searching for a keyword, there is no audience available to find your content through search. Second, is relevance. A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user’s search query, is a crucial ranking signal. And finally: competition. Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense. 

While choosing and utilizing keywords or keyword phrases, it’s important to be sure that the information you’re providing is informative, entertaining, and appealing. By keeping your content interesting and informative, you will optimize exposure to your key audience. For instance, when writing an SEO blog, place the keywords strategically in the blog such as in the title, headings, subheadings, intro sentences, concluding paragraphs, image descriptions, alt texts, and keyword-rich descriptions. Semantic keywords play a large role in professional SEO strategies. The goal is to have the highest search volume while maintaining a lower competition. Many internet users don’t search past the most popular sites that come up in a search. Therefore, the ultimate goal is to meet the standards of Google. This includes having a dynamic website that is updated often, relevant social media, interesting content whether it be photos or videos that are embedded on the site. All of these diverse, professional SEO strategies will result in the brand having more relevance online.

SEO Blogging

Once you have your targeted keyword, you have done the first, and most important step. A very useful method of SEO is SEO blogging. It is crucial to format the blog in such a way that retains the reader’s attention. Aspire to get all the information without making the content seem too long. At the top or beginning of your post, you can place video or image content to hook the reader’s attention. Supporting your key points with data and examples is another crucial aspect of your SEO content. Internal and external linking is also crucial strategies when it comes to SEO. Internal linking applies to when there are other blogs or other content that are on your website. When you link another page from your website, that is internal linking. When you link something relevant from outside of your website, that is considered external linking. Both of these strategies serve the purpose of increasing more website traffic, brand awareness, and your company’s online presence. 

Whether your website includes a blog or just general information, you should include certain factors in the content. In general, an SEO should include the basic 5 W’s of writing. Describe the who, what, where, when, and why. There are also some overall questions to ask yourself when writing your SEO content. For example; what is your subject, why do people care, what makes you an expert/unique, and how should the reader proceed? In today’s day of age, having a sufficient online presence is vital to your company’s success. Therefore, it is just as important to execute the right strategies for digital marketing. SEO plays a large role in that which is why having professional SEO strategies leads to the best results for your company. Agencies such as Vivid Candi work hard to carry out these tasks so that SEO will benefit your business significantly. 

Vivid Candi professional SEO Strategies

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. Follow us on Instagram.

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SEO Services Designed for Success in 2020 https://www.vividcandi.com/seo-services-designed-for-success-in-2020/ Fri, 21 Feb 2020 00:26:35 +0000 https://www.vividcandi.com/?p=8310 Learn about the importance of SEO. Vivid Candi offers a variety of SEO services to help your business grow!

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What is SEO Marketing?

The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In other words, search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. The goal of SEO is to make smart modifications to your content and website design, your web pages will stand out amongst the diluted marketplace of search results.

The concept of SEO marketing may seem a bit intimidating to someone trying to build a new brand, website or blog. Don’t worry, that’s what a digital marketing agency like Vivid Candi is here for. With some helpful SEO services, explanations, and a bit of practice, SEO marketing will soon become your best friend. 

Why is SEO so Important?

There is a multitude of reasons you should implement SEO practices into your marketing strategy. As a business or brand, the ultimate goal is to have great brand awareness and make conversions, right? Most internet users begin their session by searching for something. That something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on how old Bill Gates is or finding a local Los Angeles restaurant, the perfect piece of clothing for Coachella, or the ideal real estate agent to sell their home. The internet is a powerful place with endless information. With that being said, it’s important that your brand or business stands out, rather than getting lost in the sea that is the world wide web. SEO is the process of helping your customers connect with your business online. At Vivid Candi, we use modern SEO services, backed by the best digital practices, to increase your traffic and rankings for vetted keywords and long-tail phrases that drive business to your site.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately got presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines, however, such as Google, Bing, and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked. Learn more about understanding the basics of SEO here.

5 Steps to SEO Success

1. Create High-Quality Content

The first and maybe most important step in achieving SEO success is creating high-quality content that is helpful and useful. Your website’s content is a critical component of SEO. As search engine crawlers review your site, they’ll rank each page based on how well it provides unique, relevant, helpful answers to search queries. To raise your page rankings, make sure each page provides clear, insightful, and comprehensive answers to any question a user might have about that particular product or service. Moreover, you should organize your content in a way that covers one topic per page. If you have a page covering multiple topics, separate these into their own pages.

2. Research Keywords

Keywords are the words that potential customers type into search engines. It’s important to understand what words people are searching for. It’s no longer a best practice to repeat words over and over on a page. In fact, Google will penalize you for that overusing words. Therefore, you should put together a list of questions customers would use to look for your product or service and ensure your content answers these questions. To find which words your customers are using, use a tool like Google’s Keyword Planner

3. Start a Blog

Man typing on a computer
Start a blog and add new, relevant information to your website!

Because search engines like websites with new and relevant information, adding a blog to your site is key. Moreover, it’s one of the easiest ways to update your content on a regular basis and give visitors a reason to keep coming back. In addition, you should implement keywords that relate to the questions your customers are searching for. Once you’ve posted a blog to your site, you can bookmark your entry on social bookmarking sites like DiggTechnoratiReddit, or StumbleUpon to increase the likelihood of other sites linking to you.

4. Backlinking

Once you’ve strengthened your content with keywords and blog posts, it’s time to start increasing your visibility. We recommend that you spend a few minutes researching good-quality sites that are relevant to your industry and rank well on search engines, and try to get them to link back to your website. Most search engines rank sites higher if they’re linked to by other, well-respected sites.

Getting links from other high-quality sites can be a challenge, but you can start by posting regular comments in response to their blogs and news articles. They’re more likely to link to sites or people they feel they have a relationship with. For instance, if you are a real estate agent, getting websites like Zillow and Estately can help boost your website’s ranking.

5. Measure Results

Google Analytic results
Make sure you track your results.

Now that you’ve put in all this work, make sure you track the results. Don’t you want to see the ROI in your SEO marketing strategy? Performance tracking tools can help you analyze your progress and identify specific areas for improvement. You can go online and take advantage of various tools such as:

  • Google Analytics: Is your organic traffic trending up or down? Are you getting more visitors to your site?
  • Google Search Console: Discover which keywords are driving traffic to your website and their positions in Google’s search results. Have the positions improved after you make your changes?
  • SEO tracking tools such as Linkdex and SEMrush: Track keyword positions over time and discover ways to improve your content. Moreover, you can see how much money your company is saving through organic SEO marketing.

Vivid Candi SEO Services

Vivid Candi is a full-service digital marketing tech agency founded in Malibu, California. Over the past two decades, our agency has blossomed into a complete in-house team focused on digital marketing, custom website development, and influencer marketing. We have over 20 years of experience with working on websites and SEO. As such, we understand what searchers and search engines are looking for. Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience, and knowledge you need in your corner to grow your business. At Vivid Candi, we offer multiple SEO services including local SEO, technical SEO, and SEO analytics.

Local SEO Services

If you’re looking to dominate in your specific area of business, you need a complete local SEO strategy that drives and delivers results. At Vivid Candi, we use several tactics to do this, including local search optimization, Google My Business, citation setup and optimization, and localized content creation.

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success. With this SEO service approach, we work to provide our clients with backlink analysis, website migrations, Schema markup, and image optimization.

SEO Analytics

Because we are a full-service digital marketing tech agency, we offer all of our SEO services to each of our clients. That means, we utilize services like Google Analytics, Google Tag Manager, and user behavior data to provide insights to our clients.

SEO Services infographic

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

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Responsive Web Design https://www.vividcandi.com/responsive-web-design/ Tue, 29 Oct 2019 23:14:09 +0000 https://www.vividcandi.com/?p=8079 It may seem surprising, but today more web traffic comes from mobile devices than desktops or laptops; To be precise, 70-80% of website traffic is mobile on average across industries. With a variety of devices available, from tablets to phones and everything in-between, it is very important that your website is able to work on […]

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It may seem surprising, but today more web traffic comes from mobile devices than desktops or laptops; To be precise, 70-80% of website traffic is mobile on average across industries. With a variety of devices available, from tablets to phones and everything in-between, it is very important that your website is able to work on all of these devices. This is where responsive web design comes in. This approach allows for the website to respond to the device connecting to it, and fit any resolution screen, operating system, or even screen orientation. 

What Is Its Purpose?

In order for a site to be responsive, it must have a mix of flexible layouts, grids, images and a use for CSS media queries. When looking at a traditional website on a desktop, the website may have 3 distinct columns of information and imagery displayed across the screen. However, it is impossible to fit these three columns across the screen of a vertically oriented phone. Without a responsive website design, the text will not fit across the screen, and the user will have to swipe from side to side or zoom in to be able to see the full scope of information displayed. This makes it very difficult for anyone to find the information they need, and makes them more likely to “bounce”, or immediately leave the website. Additionally, if the graphics are large and the website is not designed to be responsive, it will take the website a long time to load on a mobile phone, making the user even more likely to leave the site before it even loads. A non-responsive web design is not only bad for user experience, but also makes advertising more costly, destroys any potential to build SEO (search engine optimization), drives away younger customers and ultimately hurts business. 

How Does Responsive Web Design Work?

Instead of using columns with a set ratio, responsive websites use fluid grids. These grids are sized based on screen proportion, rather than pixels. This allows for each column to resize and reorganize based on the size and orientation of the screen they need to fit in real-time.  Many websites today are designed mobile-first, meaning that they are created for mobile devices first, then scaled up to fit desktop and laptop screens. Responsive designs first use flexible grids to create “relative sizing”, to help make the content fit the screen. They also use media queries, which allow the website to detect the device you are using. Lastly they use flexible media, meaning images and videos load differently, depending on the screen size. In short, all of these elements combine in order to make sure images are not pixelated or scattered, and the site fits the screen without text or images getting cut off.

What Are The Benefits Of A Responsive Website Design?

Responsive web design has several benefits. The first of these is increased web traffic, meaning more people visiting your website. With the surge of people now using mobile devices to search the internet, once you have a responsive website you open yourself up to twice as many devices having access to your content.  This also works hand-in-hand with both advertising and search engine ranking. Essentially, a mobile responsive website is vital for both website marketing and functionality. Without a responsive site, it is nearly impossible to have successful online marketing. Today, Facebook and Google are the largest online advertising platforms, and both primarily consist of mobile traffic, with about 70% of traffic being mobile on Facebook. This means that it is almost mandatory to have a responsive website in order to have an effective online marketing campaign strategy. In the end, today no new website design should be non-responsive, and any older design should be upgraded in order to pursue successful SEO ranking and stay relevant in today’s ultra-competitive world of digital marketing.

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SEO Marketing https://www.vividcandi.com/seo-marketing/ Tue, 22 Oct 2019 01:04:00 +0000 https://www.vividcandi.com/?p=8089 What Is SEO Marketing The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive […]

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What Is SEO Marketing

The concept of SEO itself might seem intimidating for anyone trying to build a new brand, website or blog; However, with some helpful explanations and a little practice, SEO marketing will become your best friend. The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. In other words, Search Engine Optimization involves making smart modifications to your content and website design to make your page stand out amongst the diluted marketplace of search results. To drive traffic to your site, you want to focus on relevant keyword terms with medium to high volume of searches and low competition, so that over time the search engine algorithm will display your blog or landing page as a front runner in the results.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately were presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines however, such as Google, Bing and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked.

The Components of SEO

SEO is a tool to help drive traffic to your site by allowing your potential audience to find you when they type relevant terms into their search engine. You want to attract a targeted audience that is interested in your message; Therefore, you must choose keywords that are applicable to the content on your website. For example, if your webpage is focused on Seasonal Interior Design, you would not want to use “cooking” or “clothing” as a keyword to focus on. Instead, if you want to attract individuals who are interested in your topic, lean towards keywords like “Fall Home Decor” and “Interior Design Trends.” This ensures that your page will pull quality traffic.

SEO also relies on the quantity of individuals clicking on your site. Choosing reliable keywords is crucial for any website’s survival in this overly competitive digital age. Using Google Analytics and Google Ads, you can check to see which keywords currently bring the most search traffic to your site and how which keywords would have the most potential impact. Lastly, to reduce cost, advertisements are useful to incorporate in order to drive more targeted and concentrated traffic to your page, particularly when running any promotions or around holidays that could pertain to your business.

Understanding Optimization in SEO Marketing

We discussed what the phrase “search engine” means in terms of the acronym SEO Marketing; however, the “O” is just as important. The O, which stands for Optimization, is where the site owner must take the reigns. Here, you must put on the hat of a writer, and consider the use of attractive language and niche-focused keywords on your landing pages as well as in an industry specific blog. The more relevant content a website can develop, the more a search engine’s algorithm will point to that website as a valuable source of information and will give more recognition to that site as opposed to its competition that does not produce new, dynamic content. Optimization includes, but is not limited to informative title tags and descriptions, relevant internal links, and useful external links.

SEO Marketing

Overall, you want your page to be seen by the public. You are not creating a site for it to sit in the cobwebs of the internet; Instead, you want to be recognized. Becoming familiar with SEO Marketing techniques will come in handy while creating your online brand identity. Strategic digital marketing will increase your website’s visibility through a diverse combination of organic search engine results and advertising. While this generation becomes increasingly digital, you must stay up to date on the new trends of SEO marketing to rise above your competition.

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SEO Company San Diego https://www.vividcandi.com/seo-company-san-diego/ Tue, 12 Aug 2014 21:36:36 +0000 http://www.vividcandi.com/?p=4696 SEO COMPANY, SAN DIEGO         Greetings, from Vivid Candi! We are an SEO Company doing business in San Diego. We are a full service digital agency, and SEO happens to be one of our specialities, if you are experiencing difficulties with being found on the internet, and wish to rank at a […]

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SEO COMPANY, SAN DIEGO

        Greetings, from Vivid Candi! We are an SEO Company doing business in San Diego. We are a full service digital agency, and SEO happens to be one of our specialities, if you are experiencing difficulties with being found on the internet, and wish to rank at a higher level for you’re page-rank then there is no question about it, you need to contact Vivid Candi ASAP. Our team fully optimizes you’re site so Search Engines can navigate through it with no trouble, because the #1 mistake many business owners make is creating a site, but not optimizing it, they have expired links everywhere, and pages load slowly. All of this is definitely NOT a good thing if you are trying to rank well on search engine results, because the search engines will see you’re site as an unreliable, and irrelevant site so they wont put it up at the top of the search engine results. What YOU want, is for the search engines to look as you’re site as a reputable, and reliable source so it can get a higher page-rank therefore increasing you’re online visibility, because now a days it’s not just good enough to be online. Now a days you have to be FOUND.

7 things that are ESSENTIAL to ranking well on search engines:

  • Constant production of quality, unique content for blog.
  • Facebook page being managed on the daily
  • Staying ACTIVE on Twitter
  • Staying ACTIVE on Google plus
  • Gaining reviews on Yelp, and other business listings
  • A 100% optimized website
  • Quality, and reputable back-links pointing to you’re site

There is no question to it, we know SEO inside and out! That is why when you decide to work with Vivid Candi you are assuring yourself that you are putting you’re company in the hands of the professionals. Rather then wasting you’re money on some SEO amateurs that don’t know what they are doing, go and hire the Professionals. SEO updates happen very constantly, which is why many SEO Companies have trouble keeping up with them, but at Vivid Candi we stay on top of any SEO updates, because that is key to being the SEO Experts. So make sure you fill out a contact form on our site if you are planning to wrk with us in the future.

Check us out! We are on:

Facebook

Twitter

Google plus

Yelp

Superpages

CONTACT VIVID CANDI TODAY

You can call us at 1310-456-1784 or you can contact us online!

Visit our site for more info!

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SEO Companies Seattle https://www.vividcandi.com/seo-companies-seattle/ Tue, 12 Aug 2014 20:27:11 +0000 http://www.vividcandi.com/?p=4693 SEO COMPANIES, SEATTLE       Hello Seattle! We are Vivid Candi, a full service digital agency, and for those who don’t know, full service means, FULL SERVICE, Web design, Graphic Design, Marketing, Advertising, Branding, App development, Video Production, and last, but not least SEO! Out of all the SEO Companies in Seattle we are […]

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SEO COMPANIES, SEATTLE

      Hello Seattle! We are Vivid Candi, a full service digital agency, and for those who don’t know, full service means, FULL SERVICE, Web design, Graphic Design, Marketing, Advertising, Branding, App development, Video Production, and last, but not least SEO! Out of all the SEO Companies in Seattle we are definitely one of you’re best options. The reason for that is, we stay on top of any google algorithm updates in order to ensure that you’re site is optimized in a manner that is up to date. If you feel that it is to you’re benefit, we can produce content for you’re blog both appealing to ones eye, and to the search engines. The reason that we write for two audiences is because if we resume to produce content that is search engine friendly, is because if the search engines see you’re site as a reliable, and reputable domain that constantly produces quality content worth someones time, you are more likely to rank well on the search engines results, meaning that you’re site will now be easier to find, resulting in more visitors, and often higher conversion rates. Businesses everywhere see this as a beneficial proposition, because they understand that if they rank well on search engines, clients will easily be able to find their site, therefore leading to new customers! And that is why people pay so handsomely for SEO Companies to work on their site.

Our objectives as an SEO Company are simple:

  1. Boost up you’re page-rank
  2. Bring up you’re sites relevance
  3. Build up you’re domain authority
  4. Get you active on Social Media
  5. Have people interacting with you online

All of this may sound irrelevant to some people. Like “why should I care about how my social media status is?’ But what those people don’t understand is that SEO has changed in these past few years. This isn’t 2004 anymore! Search Engines are now smarter, and faster then ever. Now a days you can’t just manipulate the search engines with back-links you bought online. You can’t just shove a bunch of keywords into you’re blogs and expect results anymore. Search Engines have evolved to a point where if you want to rank well you need to put out quality content, and actually stay active on social media. That way the Search Engines wont see you’re site as a website that has went stale. Yes. SEO has changed, and it is harder for businesses now. Which is why when looking for an SEO Company, you need to make sure that you hire the professionals, because if you make the mistake to hire an SEO Company that doesn’t know what its doing, it can drastically hurt you’re site’s ability to rank well on search engines. Contact Vivid Candi for some Vivid Results. Make sure to check out our site and fill out a contact form if you are planning to do business with us.

Check us out! We are on:

Facebook

Twitter

Google Plus

Yelp

Superpages

CONTACT VIVID CANDI TODAY!

You can call us at 1310-456-1784 or contact us online!

Visit our site for more info!

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SEO Company Seattle https://www.vividcandi.com/seo-company-seattle/ Mon, 11 Aug 2014 07:39:04 +0000 http://www.vividcandi.com/?p=4680 NEED HELP WITH GETTING FOUND ON THE INTERNET? HAVE YOU EVER CONSIDERED HIRING AN SEO COMPANY?         We are Vivid Candi, a Los Angeles based, full service digital agency. One of our many specialities is Search Engine Optimization. SEO makes it possible for a mediocre company with no online reputation to become […]

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NEED HELP WITH GETTING FOUND ON THE INTERNET?

HAVE YOU EVER CONSIDERED HIRING AN SEO COMPANY?

        We are Vivid Candi, a Los Angeles based, full service digital agency. One of our many specialities is Search Engine Optimization. SEO makes it possible for a mediocre company with no online reputation to become a search engines top results, often leading to higher conversion rates which means MORE business. When you use a Search Engine, whether it be Google, Bing, Yahoo, or any other option, you’re search engine results vary from a number of options, the ones at the top tend to be ones first choice, but when ones site is at a very far page, people have a very hard time finding ones content. That is why many businesses, individuals, and organizations pay handsomely for an SEO Expert to assure that their site is at the top of a Search Engines results. Whether it be by gathering quality back-links pointing back to their site, or simply by producing quality content for their blogs. Many people mis-understand the importance of gathering back-links for you’re site, so they often go out and buy back-links online, but what they don’t know is that doing that can actually hurt their page-rank on search engines! Think of it like this, you can gather 1000 back-links, but have no impact on you’re sites page-rank, because they are either irrelevant, or the site they are coming from aren’t a reliable source to the search engines eyes, but if you go out and get a few back-links from reputable sites with high domain, and page authority, you have higher chances of improving you’re sites page-rank. When you work with Vivid Candi you can rest assured knowing that we are aware, and up to date with any google algorithm updates, we stay on top of things, doing our daily research so that YOU can depend on us to bring you VIVID results. SEO is a HUGE step that every business, organization, or individual HAS to take in order to be successful. Because in order to gain new customers on the daily, you have to be FOUND on the internet.

Check us out! We are on:

CONTACT VIVID CANDI TODAY!

You can call us at 1310-456-1784 or contact us online!

Visit our site for more info!

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SEO Company San Francisco https://www.vividcandi.com/seo-company-san-francisco/ Fri, 01 Aug 2014 20:53:56 +0000 http://www.vividcandi.com/?p=4663 WE ARE AN SEO COMPANY DOING BUSINESS IN SAN FRANCISCO       Hello, we are Vivid Candi, a Los Angeles based full service digital agency that does business all over the country, including in San Francisco! If you feel that you’re site needs help on getting discovered by search engines then its obvious that […]

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WE ARE AN SEO COMPANY DOING BUSINESS IN SAN FRANCISCO

      Hello, we are Vivid Candi, a Los Angeles based full service digital agency that does business all over the country, including in San Francisco! If you feel that you’re site needs help on getting discovered by search engines then its obvious that you need to call the SEO Experts! Our team will work together to create content appealing both to the readers, and to the search engines, also managing you’re social media, because by staying active on social media sites, you are showing search engines that you are a constant, reliable site. One mistake that many people do is go off and buy backlinks online, but what they do not know is that those links may even HURT their site! Which is why we get external links in the most organic way possible, wether it be by producing quality content worth sharing on social media sites, or by submitting you’re site t many trusted web directories, optimizing them, and keeping them active, because what many people don’t know is that an incomplete listing, or inactive listing can negatively affect you’re chances on ranking well on search engines.

It is important to keep you’re site active on the following:

  • Facebook
  • Twitter
  • Instagram (optional)
  • Yelp
  • Google +
  • Foursquare (optional)

Those are only a few out of the many options, but overall they are one of the most important when focused on ranking well on search engines. The reason why you should hire us out of all of you’re options is because we stay up to date with googles new algorithm updates, which by the way is key to being a successful SEO Company. You could take time out of you’re life to try and become savvy enough to do you’re own Search Engine Optimizing, but that can be very time consuming, and now a days many business owners just don’t have the time or resources to do that. Which is why many business owners simply hire the SEO Professionals.

CONTACT VIVID CANDI TODAY

Call us today at 1310-456-1784 or you can contact us online

Visit our site for more info

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SEO Company Las Vegas https://www.vividcandi.com/seo-company-las-vegas/ Fri, 01 Aug 2014 06:48:53 +0000 http://www.vividcandi.com/?p=4660 S.E.O IS A STEP EVERY BUSINESS HAS TO TAKE EVENTUALLY IF THEY WANT TO BE SUCCESSFUL  WE MAKE IT EASIER ON PEOPLE BY MAKING THESE SKILLS ACCESSIBLE TO MORE PEOPLE           We are Vivid Candi! A Los Angeles based full service digital agency. We do business nationwide including in Las Vegas! […]

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S.E.O IS A STEP EVERY BUSINESS HAS TO TAKE EVENTUALLY IF THEY WANT TO BE SUCCESSFUL 

WE MAKE IT EASIER ON PEOPLE BY MAKING THESE SKILLS ACCESSIBLE TO MORE PEOPLE

          We are Vivid Candi! A Los Angeles based full service digital agency. We do business nationwide including in Las Vegas! Of course we are not the only SEO Company in Las Vegas, we know that, but one thing we do know is that out of all the Search Engine Optimizers only FEW know what they are doing! We take out time to research keywords, and measure the outcome with WebMaster Tools, and provide you with all you need to ensure that we are worth our paycheck. We will provide you with detailed reports about your pages’ visibility on Search Engines. We fully optimize you’re different listings on web directories, because one mistake many businesses make is submit their business to multiple web directories, but don’t fully optimize their page, not knowing that incomplete listings can negatively impact your ability to rank well in search engine results! We also consistently manage you’re listings because consistent listing of information, blogging, or simply content across the web is critical to ranking well on search engines. 

If all goes well you should notice:

  • An increase in you’re pages visibility
  • Boost in you’re pagerank
  • Quality content being produced for both Search Engines and People
  • More people interacting with you’re business on Social Media
  • Increase in conversion rate

In general you’re website should be seen as a relevant, and reliable source. By producing unique quality content that grabs readers, while also using WhiteHat SEO Techniques, Search Engines will eventually reward you, making your site more visible to users, leading to more traffic to you’re site! SEO is the key to becoming a fully successful business in the long term range. So there is two things you can do, that is attempt to become an SEO Expert, or you can simply hire the Professionals. Be sure to contact us for any serious business inquiries.

CONTACT VIVID CANDI

You can call us at 1310-456-1784 our office hours are Mon – Fri 9am – 5pm

Visit our site for more info

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