Want more customers to discover your restaurant on search engines such as Google, Bing, Yahoo and Yelp? You need restaurant SEO services (Search Engine Optimization) to help you!

According to this Forbes article, there are one billion restaurant searches on Google every month, while “food near me” is considered to be among the fastest-growing search terms.

Without a doubt, Search Engine Optimization (SEO) is a vital part of restaurant digital marketing. SEO helps restaurants rank their websites in top positions in the search engine results, making it easy for customers to discover dining options online.

Naturally, most restaurant owners are not SEO specialists, so they look for help from digital marketing agencies that provide restaurant SEO services.

In the United States, experienced SEO agencies can cost up to $150 to $250 per hour and most agencies would require $2,000 to $10,000 per month for their SEO services. With such as big commitment to step into the digital world, restaurant owners are still confused about what SEO services are and why they need them.

Our agency, Vivid Candi has 20+ years of experience in digital marketing for restaurants. In this article, we will help you understand what SEO services entail and how your restaurant business can benefit from them.

5 Common Restaurant SEO Services:

1. Keyword research & strategy planning
2. Content creation (SEO blogs, infographics, social media SEO)
3. On-page SEO
4. Quality link-building
5. Technical SEO

1. Research restaurant SEO keywords that are easy to rank and have high traffic volume.

If your restaurant works with a professional SEO agency (Like Us!) to grow your website traffic, the first thing is to do keyword research.

With popular keyword research tools such as Google Search Consoles, Semrush and Ubersuggest, SEO specialists can see what keywords your restaurant’s website already ranks for and which keywords ranking they can improve. There are millions and billions of keywords on the search engines, so doing proper research is a crucial step to finding the keywords that are priorities.

After finding your restaurant’s priority SEO keywords, an SEO specialist can create a content strategy based on the keyword’s traffic, intent and ranking difficulty levels.

If you are considering using SEO to grow your restaurant’s website traffic, keep in mind that SEO is a long-term strategy that can take 3-6 months to produce results. Knowing which keywords to put your effort into can make a huge difference down the line.

2. Create high-quality content that can rank on first-page search results and increase your backlinks and shares.

We live in a world where everyone is overloaded with information.

A simple Google search “Japanese food near me” has a whopping 3 million results!

With such fierce competition, search engines’ machine learning is getting smarter at cherry-picking the best content to rank in high positions.

According to Hubspot, Google has 200 ranking factors that determine a website’s position in search results. It doesn’t mean that your restaurant’s SEO needs to meet all 200 of them, but it’s clear that Google’s complex machine-learning prefers SEO content that is informational, relevant to the search terms and easy to read.

Of course, there’s more to SEO than just amazing content. Experienced restaurant SEO specialists understand how to create content that speaks to niche customers while considering all the ranking factors for Google robots. Restaurant SEO, due to its brick & mortar B2C business model, look completely different from E-Commerce SEO or lead gen SEO.

3. Implement on-page SEO and correct errors.

On-page SEO is a method to optimize individual web pages higher in the search engine results. A restaurant SEO specialist will ensure that all of your website pages have your local niche keywords in the copies, alt-tags, meta titles and descriptions.

When customers look for a new place to eat, your restaurant can show up high on the search results and appear “more popular” than the other restaurants ranking below you.

Let’s use the same example of “Japanese food near me”.

You want to order from your go-to sushi takeout place that’s 5 minutes away but when you search “Japanese food near me”, its website is nowhere to be found. Now, you type in its name directly in Google and the website magically shows up.

This is mostly because the sushi takeout website does not have keywords in the website that can help Google understand what kind of business it is.

Typical restaurant on-site SEO services include:

• Publishing authoritative, relevant keyword-centric content (Like this blog that you are reading).
• Regularly updating your articles to reflect any new changes such as a new menu.
• Adding relevant keywords in Metadata.
• Creating internal links and content that is linkable.
• Adding alternative tags, titles, captions and descriptions in photos and videos so they can show up on Google images and Google videos.

Do your next restaurant’s photoshoot with our professional restaurant commercial video/photography service (including food stylists).

4. Build quality backlinks and referrals.

Link building is also known as off-page SEO. On-page and off-page SEO often work hand-in-hand to help websites rank higher in search results and increase traffic.

The more links point to your website, the more authoritative Google considers your website to be. For example, if many restaurant review sites point to your restaurant website, Google & Bing will think that your restaurant is popular, pumping you to the top positions on the search results page.

The quality of backlinks is also important. Having a backlink from Forbes and Yelp pointing to your restaurant is different than that from an unknown blog. There are many shady overseas SEO companies that buy backlinks that link to spam websites. Google will punish a website that has too many low-quality backlinks and erase your presence from search results for any suspicion of buying backlinks.

5. Technical SEO services for restaurants to provide better web experiences

Technical SEO includes making improvements to your website’s user experience. With a clear site map structure, Google can index your website more effectively and help serve your content to relevant searchers.

Search engines have website crawlers called “spiders”. Spiders can double-check for duplicate content, content and confined backlinks on your website.

Having a website that’s mobile-friendly and lightning-fast is a big factor in Google’s ranking. Professional website agencies that build custom WordPress websites usually install site speed optimization software to decrease website page load speed.

If a restaurant offers online ordering, a custom-built website has more freedom to add functions that can benefit increase your sales.

It’s sometimes tempting to save money and build a website through DIY Wix, Squarespace or cheap freelancers, but the downside will also limit your restaurant’s growth.

Restaurant SEO services are different from traditional SEO due to the brick & mortar business model.

Restaurant SEO services are different from SEO for e-commerce and lead gen businesses. Converting online traffic to foot traffic is a challenge and requires more than just optimizing a website. Knowledgable restaurant SEO specialists will also optimize Google My Business listing and Yelp profiles to maximize the benefits from functions offered by search engines such as Google.

Want to work with our agency to grow your restaurant’s foot traffic digitally?

Work with our Google Partner Digital Agency!

CALL (310) 456 -1784

Trusted By 100+ Restaurants

The post 5 Restaurant SEO Services You Need Now first appeared on Vivid Candi.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. While the concept of SEO is relatively straightforward, many newcomers to SEO still have questions about how it specifically works: How do you optimize your site for search engines? How do you know how much time to spend on SEO? How do you differentiate between good and bad or harmful SEO advice? Are there better SEO practices than others? This is where digital agencies who specialize in professional SEO strategies can be extremely helpful.

Why Using Professional SEO Strategies Are Important 

You can get a competitive edge with a strong, integrated digital marketing strategy that combines content marketing, research, technical SEO, social media, paid strategies, and other elements of online marketing. When it all comes together in a single, unified strategy, you can expect more relevant traffic, leads, sales, revenue, brand awareness, business growth, trust, authority, and more. Just like any other marketing method, professional SEO strategies can help increase your business’ growth. By implementing professional SEO strategies, you can naturally lead people to your website, ultimately improving your company’s overall digital presence. In doing so, more consumers can access your website, find what they’re looking for, and receive information and entertainment about that certain subject matter. Therefore, using efficient and effective professional SEO strategies can help leverage and grow your business.

Why Work With a Digital Agency?

Digital tech agencies like Vivid Candi, who specialize in professional SEO strategies and SEO marketing, are a great resource. At Vivid Candi, we specialize in SEO marketing and can help you take the proper measures to optimize your website and make it the best it can be. While your company may already have a great online digital presence, there’s always ways it can improve. Implementing professional SEO strategies into your digital marketing goals can be one of the best things you can do.

Our SEO experts will use tools and analytics to optimize the best strategies for your company. This includes understanding the competition, progress, target audience, and success for the campaign as a whole. When creating and placing content onto your website, it is important to align your content with what Google deems as relevant or important. This can include features such as format, length, keywords, embedded videos or photos that grab the reader’s attention, and alt text to strategically place in Google. The more content that is positioned correctly with search engines, the more your website traffic can increase. If your website is seen as a source of information and education, it will gain more credibility with internet users and Google. Great search engine optimization (SEO) requires ongoing observation of your website traffic using Google Analytics. It’s our pleasure and passion to constantly check your traffic and analyze the results so we can best optimize our efforts.

Professional SEO Strategies 

Now that you know what professional SEO strategies are and why they matter, it’s time to learn how they actually work. Understanding the benefits is only part of it, knowing what will actually work to bring you the best results is what you really need. SEO is the bridge between those who are looking for information and the services that can provide exactly what the consumer wants. 

Billions of searches are conducted online every day, which means an immense amount of specific, high-intent traffic is created. The majority of online activity begins with the consumer searching for something. Because of this, you want to make it as easy as possible for someone to come across your website. Many people search for specific products and services with the intent to pay for these things or be educated about them. Beyond that, potential consumers are also searching for all kinds of things loosely related to your business. By utilizing professional SEO strategies and having the correct keywords on your site, the more likely you are to pop up on various search engines to connect with these folks. Your website should serve as a place to educate, answer questions, solve problems, provide services or products, and become an overall trusted resource for them. 

Understanding What Actually Works

It is important to note that Google is the main search engine that is responsible for the majority of traffic across the world. While this may vary between industries, it’s more than likely Google is a dominant player in the search results that your business or website would want to show up in. Thus, we optimize our client’s websites with Google in mind, but also keep in mind that Yahoo and Bing can play a part too. You may be wondering: How does Google determine which pages to return in response to what people search for? And how do you get all of this valuable traffic to your site? The short answer is to understand what works and how to implement it.

Google’s Search Engine

Google algorithm is extremely complex, but in simpler terms: Google is looking for pages that contain high-quality, relevant information to the searcher’s query. Google’s algorithm determines the relevancy by “crawling” (or reading) your website’s content and algorithmically evaluating whether that content is relevant to what the searcher is looking for. The way they do this is based on the keywords your site contains as well as many other factors. This practice is known as “ranking signals.”

Moreover, Google looks at how people engage with a site. Do they find the information they need and remain on the site, or do they “bounce” back to the search engine’s search page and click on another link instead? Do they just ignore your listing in search results altogether and never click-through? Furthermore, website speed and mobile-friendliness play a big role in Google’s ranking system. At Vivid Candi, we design custom websites that are mobile-first. After your site is launched, we continuously run tests to gauge the speed as well and make adjustments accordingly. There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience. Thus, hiring a digital agency like Vivid Candi can bring an immense amount of value to your company.

SEO Keyword Research and Keyword Targeting 

There are helpful websites that can facilitate growing your search traffic. Not only is Google the #1 search engine in the world, it also has tools like “Google Adwords Keywords Tool” which can help you utilize and strategies which keywords to use and where. The first step in search engine optimization is determining what you are actually optimizing for. This means identifying the terms people are searching for, also known as keywords, that you want your website to rank for in search engines like Google, Bing, and Yahoo It’s important to utilize the correct keywords and properly place them on your site so that you attract more traffic to your website. 

Various Factors that Impact Keyword Targeting

There are several key factors to take into account when determining the keywords you want to target on your website. First, is search volume, which is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Similarly, if no one is searching for a keyword, there is no audience available to find your content through search. Second, is relevance. A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user’s search query, is a crucial ranking signal. And finally: competition. Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense. 

While choosing and utilizing keywords or keyword phrases, it’s important to be sure that the information you’re providing is informative, entertaining, and appealing. By keeping your content interesting and informative, you will optimize exposure to your key audience. For instance, when writing an SEO blog, place the keywords strategically in the blog such as in the title, headings, subheadings, intro sentences, concluding paragraphs, image descriptions, alt texts, and keyword-rich descriptions. Semantic keywords play a large role in professional SEO strategies. The goal is to have the highest search volume while maintaining a lower competition. Many internet users don’t search past the most popular sites that come up in a search. Therefore, the ultimate goal is to meet the standards of Google. This includes having a dynamic website that is updated often, relevant social media, interesting content whether it be photos or videos that are embedded on the site. All of these diverse, professional SEO strategies will result in the brand having more relevance online.

SEO Blogging

Once you have your targeted keyword, you have done the first, and most important step. A very useful method of SEO is SEO blogging. It is crucial to format the blog in such a way that retains the reader’s attention. Aspire to get all the information without making the content seem too long. At the top or beginning of your post, you can place video or image content to hook the reader’s attention. Supporting your key points with data and examples is another crucial aspect of your SEO content. Internal and external linking is also crucial strategies when it comes to SEO. Internal linking applies to when there are other blogs or other content that are on your website. When you link another page from your website, that is internal linking. When you link something relevant from outside of your website, that is considered external linking. Both of these strategies serve the purpose of increasing more website traffic, brand awareness, and your company’s online presence. 

Whether your website includes a blog or just general information, you should include certain factors in the content. In general, an SEO should include the basic 5 W’s of writing. Describe the who, what, where, when, and why. There are also some overall questions to ask yourself when writing your SEO content. For example; what is your subject, why do people care, what makes you an expert/unique, and how should the reader proceed? In today’s day of age, having a sufficient online presence is vital to your company’s success. Therefore, it is just as important to execute the right strategies for digital marketing. SEO plays a large role in that which is why having professional SEO strategies leads to the best results for your company. Agencies such as Vivid Candi work hard to carry out these tasks so that SEO will benefit your business significantly. 

Learn more about Vivid Candi, a digital tech agency in Malibu, that offers full-service digital marketing services, custom web design and development, and more for a multitude of clients. 

Visit our website to learn more. Follow us on Instagram.

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The acronym SEO stands for Search Engine Optimization, which ultimately uses organic search results to drive traffic to your website. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In other words, search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. The goal of SEO is to make smart modifications to your content and website design, your web pages will stand out amongst the diluted marketplace of search results.

The concept of SEO marketing may seem a bit intimidating to someone trying to build a new brand, website or blog. Don’t worry, that’s what a digital marketing agency like Vivid Candi is here for. With some helpful SEO services, explanations, and a bit of practice, SEO marketing will soon become your best friend. 

Why is SEO so Important?

There is a multitude of reasons you should implement SEO practices into your marketing strategy. As a business or brand, the ultimate goal is to have great brand awareness and make conversions, right? Most internet users begin their session by searching for something. That something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on how old Bill Gates is or finding a local Los Angeles restaurant, the perfect piece of clothing for Coachella, or the ideal real estate agent to sell their home. The internet is a powerful place with endless information. With that being said, it’s important that your brand or business stands out, rather than getting lost in the sea that is the world wide web. SEO is the process of helping your customers connect with your business online. At Vivid Candi, we use modern SEO services, backed by the best digital practices, to increase your traffic and rankings for vetted keywords and long-tail phrases that drive business to your site.

How SEO Works

Have you ever searched for a word or phrase on Google and then immediately got presented with a laundry list of options pertaining to your search? Well, many of the top results you came across were able to present themselves to you on the first page due to their own attention and devotion to SEO marketing. You most likely clicked one of the top options, deeming them as more reliable. Companies strive to boost their webpage to the top ten options to get more exposure, as most online users do not click past that first page of results. Have you ever considered what contributes to the order in which results are presented to you in your online searches?

Perhaps not surprisingly, Google is the number one search engine used on the web. All search engines, however, such as Google, Bing, and Yahoo, use robotic agents, called crawlers, to seek out all the information on the world wide web in order to build an index. From there, a search engine relies on its algorithm to pair relevant data to the specific phrases and questions asked. Learn more about understanding the basics of SEO here.

5 Steps to SEO Success

1. Create High-Quality Content

The first and maybe most important step in achieving SEO success is creating high-quality content that is helpful and useful. Your website’s content is a critical component of SEO. As search engine crawlers review your site, they’ll rank each page based on how well it provides unique, relevant, helpful answers to search queries. To raise your page rankings, make sure each page provides clear, insightful, and comprehensive answers to any question a user might have about that particular product or service. Moreover, you should organize your content in a way that covers one topic per page. If you have a page covering multiple topics, separate these into their own pages.

2. Research Keywords

Keywords are the words that potential customers type into search engines. It’s important to understand what words people are searching for. It’s no longer a best practice to repeat words over and over on a page. In fact, Google will penalize you for that overusing words. Therefore, you should put together a list of questions customers would use to look for your product or service and ensure your content answers these questions. To find which words your customers are using, use a tool like Google’s Keyword Planner. 

3. Start a Blog

Because search engines like websites with new and relevant information, adding a blog to your site is key. Moreover, it’s one of the easiest ways to update your content on a regular basis and give visitors a reason to keep coming back. In addition, you should implement keywords that relate to the questions your customers are searching for. Once you’ve posted a blog to your site, you can bookmark your entry on social bookmarking sites like Digg, Technorati, Reddit, or StumbleUpon to increase the likelihood of other sites linking to you.

4. Backlinking

Once you’ve strengthened your content with keywords and blog posts, it’s time to start increasing your visibility. We recommend that you spend a few minutes researching good-quality sites that are relevant to your industry and rank well on search engines, and try to get them to link back to your website. Most search engines rank sites higher if they’re linked to by other, well-respected sites.

Getting links from other high-quality sites can be a challenge, but you can start by posting regular comments in response to their blogs and news articles. They’re more likely to link to sites or people they feel they have a relationship with. For instance, if you are a real estate agent, getting websites like Zillow and Estately can help boost your website’s ranking.

5. Measure Results

Now that you’ve put in all this work, make sure you track the results. Don’t you want to see the ROI in your SEO marketing strategy? Performance tracking tools can help you analyze your progress and identify specific areas for improvement. You can go online and take advantage of various tools such as:

• Google Analytics: Is your organic traffic trending up or down? Are you getting more visitors to your site?
• Google Search Console: Discover which keywords are driving traffic to your website and their positions in Google’s search results. Have the positions improved after you make your changes?
• SEO tracking tools such as Linkdex and SEMrush: Track keyword positions over time and discover ways to improve your content. Moreover, you can see how much money your company is saving through organic SEO marketing.

Vivid Candi SEO Services

Vivid Candi is a full-service digital marketing tech agency founded in Malibu, California. Over the past two decades, our agency has blossomed into a complete in-house team focused on digital marketing, custom website development, and influencer marketing. We have over 20 years of experience with working on websites and SEO. As such, we understand what searchers and search engines are looking for. Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience, and knowledge you need in your corner to grow your business. At Vivid Candi, we offer multiple SEO services including local SEO, technical SEO, and SEO analytics.

Local SEO Services

If you’re looking to dominate in your specific area of business, you need a complete local SEO strategy that drives and delivers results. At Vivid Candi, we use several tactics to do this, including local search optimization, Google My Business, citation setup and optimization, and localized content creation.

Technical SEO

Technical SEO provides businesses with the foundation required to scale marketing success. With this SEO service approach, we work to provide our clients with backlink analysis, website migrations, Schema markup, and image optimization.

SEO Analytics

Because we are a full-service digital marketing tech agency, we offer all of our SEO services to each of our clients. That means, we utilize services like Google Analytics, Google Tag Manager, and user behavior data to provide insights to our clients.

To learn more about working with a marketing agency to create quality content for your business. Call (310) 456-1784 or inquire online and a Marketing Account Executive will be in touch!

Visit our website to learn more.

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        We are Vivid Candi a digital agency with offices throughout the nation. We specialize in many things and Search Engine Optimization is one of them! There is no doubt about it, Vivid Candi is one of the best S.E.O solutions that you can find! Our team of Web and Graphic designers have a certain knowledge of S.E.O that helped Vivid Candi as a company strive from its early days till the present day. We built our company on our Search Engine Optimization, and marketing skills! We specialize in driving traffic to our clients websites. It’s important to have a company like Vivid Candi on your side, because we are familiar with the market. More importantly we make it more likely for you to achieve results in such a competitive industry. The organic traffic we bring your company can bring a tremendous amount of business to your website within a few months. 

WE HAVE SAVED MANY BUSINESSES BY BRINGING THEY’RE SITE TRAFFIC

    If you feel that you are in danger of going out of business you need to pick up that phone and call Vivid Candi ASAP. We are here 247 to increase your page rank . Within a month or two you will see the difference on your websites traffic, you will notice many customers coming up to you begging for your services!

Our Search Engine Optimization services guarantee your business the following:

• An Increase in your websites traffic
• An Increase in clients
• An Increase in your income
• Your Website will be seen by MILLIONS

CONTACT VIVID CANDI TODAY

It is evident that as your SEO solution we are amongst the best choices you have available, so do your company a favor and pick up that phone! Contact us today for any business inquiries.

1310 456 1784

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